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Época Cosmeticos Pivots to Individualized Shopper Experiences, Improves SEO with Personalized Search, Content and Recommendations
Case Study Data & AI Data Analysis Digital Commerce Indonesia Personalization Retail
Consum delivers Omnichannel Personalized Shopper Experiences
Case Study Data & AI Data Analysis Digital Commerce Indonesia Personalization Retail
Blue Tomato Leverages ADA’s AI-powered Recommendation Engine
Case Study Data & AI Data Analysis Digital Commerce Indonesia Personalization Retail
MarTech Strategy: Best of Breed vs. Best of Suite
Marketers are divided between ‘best of breed’ and ‘best of suite’ when it comes to MarTech investments. Here are 5 factors you should consider to make an informed decision.
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How Experiments Influence Customer Decisions: Opinion
As businesses aim to adapt and sharpen their skills in the digital-first world, they need new abilities to create business success. As customers interact with businesses in a real-time, always evolving competitive environment, they have to implement decisions with adaptive precision and run algorithmic experimentation at granular scale.
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Customercentric Algorithmic Merchandising for Retail
Driven by the disruptive events of the past year, retailers have had to fundamentally reassess how they do business, resulting in pushing digital transformation forward at previously unknown speeds.
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Realizing AI Effectively for Digital Commerce: The Composite AI Approach
The pandemic has changed the dynamics of the retail world which has taken on a new avatar with growing smartphone penetration and disruptive technologies, one of which is Composite Artificial Intelligence.
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5 Marketing Challenges a Customer Data Platform (CDP) Can Solve
Customer Data Platforms (CDPs) are among the most disruptive technologies we've seen in the last decade. As consumer behavior and preferences continue to evolve rapidly, marketing leaders are always looking for new solutions that will help them better understand their customers and engage with them on a more personal level.
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Algorithmic Retail: A Formula for Marketers to Connect with Customers
The last year has witnessed transformative changes in the way retail works. The industry experienced a sudden exodus to digital—an increase in e-commerce, mobile apps, BOPIS (buy online, pick up in-store), social commerce.
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Customer Data Platform Bucks the Downward Trend: 4 Reasons Why
In this age of ever-evolving needs, tastes, and behavior of customers, how do retailers ensure they stay connected with customers? With everything going digital, this problem seems to be accentuated.
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