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5 Marketing Challenges a Customer Data Platform (CDP) Can Solve
Customer Data Platforms (CDPs) are among the most disruptive technologies we've seen in the last decade. As consumer behavior and preferences continue to evolve rapidly, marketing leaders are always looking for new solutions that will help them better understand their customers and engage with them on a more personal level.
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Algorithmic Retail: A Formula for Marketers to Connect with Customers
The last year has witnessed transformative changes in the way retail works. The industry experienced a sudden exodus to digital—an increase in e-commerce, mobile apps, BOPIS (buy online, pick up in-store), social commerce.
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Customer Data Platform Bucks the Downward Trend: 4 Reasons Why
In this age of ever-evolving needs, tastes, and behavior of customers, how do retailers ensure they stay connected with customers? With everything going digital, this problem seems to be accentuated.
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The More You Personalize, the Better the Experience?
A leading fashion marketplace shares findings from its eCommerce personalization testing
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Solving CrossSell Model Limits with Deep Learning and NLP
A deep dive into how we leverage neural networks to create relevant cross-sell recommendations
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Three Cs to Finding Marketing’s Holy Grail
When it comes to acquiring and retaining customers, for the practicing marketer not much has fundamentally changed in the last several decades.
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ADA releases the newest edition of its Algorithmic Customer Engagement Platform for Digital-First Retail Excellence
New Features include OOTB Connectors to leading Commerce Platforms, No-code Data Science enhancements, new Deep Learning models, and Extends Omnichannel Personalization to Contact Centers
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Why the Online Grocery Experience Needs a Dramatic Revamp
When do we go grocery shopping? Once a month, once a fortnight, once a week, or perhaps when we are throwing a party? We shop as per our convenience.
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5 Reasons Why a CDP Solution is Core to a Retailer’s CX Strategy in the New Normal
Retail has seen dramatic shifts in customer needs, tastes, and behavior, and the pandemic has upended many tried and tested marketing tactics.
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Menu Engineering: Real-time insights enable menu optimization
An optimal menu not only drives financial success but also enhances guest experiences. This makes Menu Engineering a key aspect of QSR strategy. With real-time insights, Operations Leaders could engineer their QSR menu to keep costs under check while ensuring customers’ favorites are firmly placed in the menu.
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