How Boost Malaysia Achieved 3X Efficiency and 57% Higher Engagement with CRM Integration

The Challenge

Boost Malaysia, Southeast Asia's leading mobile wallet provider, encountered critical operational hurdles in their customer engagement strategy:​

1. Campaign Complexity: Their teams spent excessive time manually managing cross-channel campaigns, creating bottlenecks in customer outreach​
2. Engagement Deficit: Traditional channels yielded suboptimal engagement metrics, particularly in open and click-through rates​
3. Data Silos: The absence of WhatsApp campaign integration with their primary CRM created blind spots in customer journey analytics​

The Strategy

Through comprehensive analysis, Boost recognized the need for a unified marketing ecosystem. The solution: integrating CleverTap's capabilities with ADA Asia's Business Messaging Platform (BMP) to create a seamless, data-driven engagement engine. Hence ADA Asia delivered a three-pronged solution

1. Seamless Integration: Unified CleverTap CRM with ADA's BMP, enabling end-to-end campaign automation​
2. Precision Marketing: Deployed targeted WhatsApp campaigns using advanced customer segmentation​
3. Interactive Engagement: Implemented CTWA campaigns with intelligent bot flows, backed by real-time analytics from CleverTap and Facebook Ad Manager

The Execution

• Deployed AI-driven customer segmentation through CleverTap for precise WhatsApp targeting​
• Established real-time performance monitoring for comprehensive campaign insights​
• Implemented data-driven A/B testing to maximize CTWA campaign effectiveness