Breaking data silos: ADA’s comprehensive solution transforms a Singaporean online car portal’s marketing landscape​

The Results

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The Execution

A prominent online car portal in Singapore encountered​

challenges in consolidating customer interaction data from various touchpoints, limiting insights for marketing campaigns. While Google Analytics provides website behavior insights, the absence of user-level data impeded targeted engagement. The lack of analytical reports at the customer or vehicle level hindered informed, data-driven business decisions. Inefficient audience selection processes, influenced by factors like audience size, contributed to infrequent campaigns, impeding organizational agility and responsiveness.​

ADA streamlined the client’s data connectivity issues by consolidating disparate sources (example: customer data, transactions, email responses, and web interactions) into a unified view. ADA also implemented personalized targeting and setup infrastructure for web personalization. ​

The newly created dashboard provides insights into audience cohorts, ownership details, and user engagement with campaigns. Effective user transition tracking and real-time insights are facilitated. The dashboard enables efficient campaign launches, including AB testing, based on audience insights, optimizing the client’s overall marketing efforts.​

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The Approach

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