We helped a global automotive leader optimise sales and marketing with CDP implementation​

The Results

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The Execution

The client is a Korean subsidiary of a leading Japanese automotive conglomerate who wants to optimise sales and marketing in through data-driven strategies. ​

First, we launched a campaign to capture showroom visits offline customer data and then implemented customer data platform (CDP) to unify all the data with segmentation, machine learning, and advanced analytics. Then, we implemented a dashboard which connects online and offline data showed the client a 360-degree customer view. ​

This enabled the client to gain deeper insights into customer journey, to launch personalized customer engagement and marketing campaigns, and ultimately, maximizing sales. ​

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The Approach

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