ADA deployed an on-premise solution meeting strict compliance and data sovereignty requirements, executing large-scale personalized broadcasts to ~1M users, driving first login events, funded accounts, and credit card approvals. 

DBS needed to drive funded accounts and credit card approvals at scale. The critical activation step was getting new users to complete their first login in the mobile app, the gateway to funded accounts and credit card approvals.rnrnBut strict compliance and data sovereignty requirements ruled out standard cloud-based marketing platforms. The bank needed to reach roughly 1 million users with personalised communications while maintaining full audit trails and regulatory compliance.

ADA deployed an on-premise solution to meet DBS’s compliance and data sovereignty requirements. The architecture kept all customer data within DBS’s infrastructure while enabling large-scale personalized communications.rnrnMarketing broadcasts were executed to roughly 1 million users, with campaigns tailored to customer preferences. Each campaign focused on encouraging first login completion, with full audit trails and compliant personalization throughout.