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Commerce

Convert every interaction into revenue by unlocking intelligent, unified, omnichannel execution

Commerce operations that scale.
Intelligence that decides.

Connected data, customer intelligence, unified channels, and AI-driven operations make commerce proactive, with margins clearly visible. ADA brings personalisation, marketplace and social commerce, decision-grade intelligence, and conversational selling together as one system, growing GMV, margins, and efficiency. 

Our solutions

Marketplace & Social Commerce

Always-on marketplace, social, and D2C operations, with creative production, retail media, and Intelligent Commerce decisioning, run as one commerce growth engine, not a task list. 

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GMV growth
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Conversion rate uplift

Commerce Intelligence

AI shopping assistants grounded in the live catalog, guiding discovery, comparison, and checkout in chat, and turning every intent into a sale and a segment. 

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Whatsapp cart recovery

Digital Experience Personalisation

Personalise search, recommendations, content, and offers on one AI engine, so every experience is consistent, on-brand, and built to convert. 

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conversion rate uplift
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revenue per visit increase

Our Products

Digital Experience Personalisation Suite

One personalisation engine spanning Recommend & Engage, Find & Discover, Ensemble AI, and Social Proof Messaging: product recommendations, content and offers, semantic search, complete-the-look bundles, and real-time urgency, all on one shopper profile.

ADA Intelligent Commerce

ADA’s AI decisioning platform for commerce, connecting channel data into one P&L view and turning commerce signals into actions. Powers Marketplace & Social Commerce and Commerce Intelligence.

Shopping Assistant

Conversational commerce agent grounded in the live, quality-gated catalog, from discovery to checkout and reorder.

Conversational AI: BMP & AI Studio

The messaging infrastructure and agent platform behind conversational commerce, WhatsApp at enterprise scale with agent design, grounding, and guardrails.

Digital Experience Personalisation Suite

One personalisation engine spanning Recommend & Engage, Find & Discover, Ensemble AI, and Social Proof Messaging: product recommendations, content and offers, semantic search, complete-the-look bundles, and real-time urgency, all on one shopper profile.

ADA Intelligent Commerce

ADA’s AI decisioning platform for commerce, connecting channel data into one P&L view and turning commerce signals into actions. Powers Marketplace & Social Commerce and Commerce Intelligence.

Shopping Assistant

Conversational commerce agent grounded in the live, quality-gated catalog, from discovery to checkout and reorder.

Conversational AI: BMP & AI Studio

The messaging infrastructure and agent platform behind conversational commerce, WhatsApp at enterprise scale with agent design, grounding, and guardrails.

OurServices

Marketplace & Social Commerce

Commerce Intelligence

Conversational Commerce

Digital Experience Personalisation

Marketplace & Social Commerce

Marketplace Operations

Always-on management across Shopee, Lazada, TikTok Shop, Tokopedia, Tiki, Blibli, Amazon, Zalo, and Facebook, orchestrating assortment, campaigns, and store health against P&L outcomes.

Social Commerce

Social commerce strategy across livestream, content, affiliate, and media, run as a daily operating model, not occasional events.

Performance & Retail Media

Performance content, demand generation, and retail media planned and bought against contribution margin, not just ROAS.

D2C Operations

Brand.com operations, CRM, merchandising, and feature roadmap managed to build customer data, retention, and lifetime value.

New Market Entry

End-to-end market entry, from business registration and marketplace management to warehousing and fulfilment with our logistics partners.

Commerce Intelligence

Implementation & Data Connection

Channel and system integration, data model setup, and historical load, unifying marketplaces, own store, and retail media into one view.

P&L & Insight Configuration

P&L structured by channel and SKU with your fee, voucher, and margin logic, plus dashboards, alerts, and scheduled reporting.

AI Signals

Natural language querying and next-best-action recommendations against your live commerce data.

Managed Insights & Decision Support

Ongoing analysis, business reviews, and decision support built on the platform view.

Conversational Commerce

Conversational Commerce Journeys

Journey design and build for commerce in chat, from cart recovery and replenishment to promotion and checkout guidance.

Shopping Assistant Deployment

Catalog grounding, brand voice, and guardrails for the conversational shopping agent across on-site and messaging channels.

Managed Conversation Operations

Performance monitoring, catalog and content upkeep, and journey optimisation as an ongoing service.

Digital Experience Personalisation

Experience Design & Strategy

Personalisation strategy, journey and placement design, and KPI frameworks, defining the optimal experience before building.

Experience Build & Modernisation

Platform implementation, catalogue and clickstream integration, and storefront build and modernisation.

AI Content Supply Chain

AI-powered content and creative production feeding personalised placements and campaigns at the velocity the engine can consume.

Customer Stories

See all customer stories
How ADA Built, Managed, and Enhanced D2C for leading Apparel Company across APAC
Retail Malaysia Digital Commerce

How ADA Built, Managed, and Enhanced D2C for leading Apparel Company across APAC

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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YoY Growth
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Products Managed
How a Leading Personal Care Brand Achieved 80% GMV growth through Coordinated Commerce Operations 
Consumer Goods Omnichannel Commerce

How a Leading Personal Care Brand Achieved 80% GMV growth through Coordinated Commerce Operations 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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GMV Growth
How a Leading Retailer Cut P&L Forecasting From 60 minutes to 1 minute 
Retail AI Command Centre

How a Leading Retailer Cut P&L Forecasting From 60 minutes to 1 minute 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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Efficiency Gain in P&L
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Efficiency Gain in Budget Optimization
How a Korean Beauty Brand Exceeded Targets in Month One of SEA Launch 
Consumer Goods Digital Commerce

How a Korean Beauty Brand Exceeded Targets in Month One of SEA Launch 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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KOL Engagement
See all customer stories

Discover how we can transform your commerce business