In-Thread Executive Roundtable: Malaysia

An invitation-only evening for senior leaders to discuss the trends shaping customer conversations
and set the agenda for 2027.

RSVP View the agenda

Hosted by ADA with support from Meta

Date Nov 25, 2026

Time 5:00pm-8:00pm

Location The RuMa Hotel and Residences, Kuala Lumpur

Type In-person

Facebook X LinkedIn

Conversational AI in Malaysia in a Snapshot

0 %

of WhatsApp users message a business every week

0 x

higher read rate on WhatsApp than on SMS

15-20 %

Uplift in CLTV

About In-Thread Roundtables

In Malaysia, customers already message brands every day. In 2027, three pressures will reshape what happens in those conversations.

AI assistants will start contacting brands on behalf of customers, asking questions and comparing options. Businesses now pay for each message they send, so every message needs to earn its place. As AI handles more conversations, customers who share their needs in chat will expect every reply to reflect them.

In-Thread Roundtables 2026, hosted by ADA with support from Meta, brings together handpicked senior leaders to work through what this means for their business.

The evening opens with a look at what’s coming in 2027, followed by dinner and a roundtable discussion with fellow leaders.

What you’ll walk away with

01Lessons  from the field

Real case studies showing how businesses are using conversational AI and business messaging across the customer journey, from first sign-up to renewal.

02A clearer view  of 2027

Understand the shifts that could influence your plans for the coming year, from AI assistants contacting brands to every message carrying a cost.

03Peer  perspectives

An evening with fellow decision-makers to share ideas, learn from each other’s experiences, and explore what’s next for the industry.

Why attend?

Five shifts are set to reshape how businesses talk to customers
in 2027. Here’s a preview of what we’ll unpack in the room.

Your next customer might be an AI.
AI assistants are starting to ask, compare, and buy for customers.
What will it take to make their shortlist?
Every message will need a business case.
Each message now carries a cost. Knowing who not to message is the new advantage. Find out how to make that call.
Your best customer data will be typed by your customers.
Customers already share their needs in chat. Learn how to turn what customers say into your next audience, offer, and message.
Every customer gets their own creative.
One banner for everyone is on its’ way out. We’ll show you how to replace it at scale.
Your best campaign of 2027 will be a reply.
The value lies in what happens after the customer answers, and most businesses stop short. See how to turn a reply into a sale, a save, or an upgrade in the same chat.