Consumer Goods

Intelligence-led commerce solutions for Consumer Goods brands

We power always-on commerce intelligence and execution across marketplaces, D2C, distributors, and retail, turning signals into real-time decisions that protect margin, improve availability, and lift sell-out.

ADA’s Impact on Consumer Goods

Modern trade, general trade, distributors, marketplaces, and D2C each carry different economics, data, and margin pressure. ADA coordinates execution across them with unified commercial intelligence, AI-powered prediction, and always-on operations.

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GMV growth since inception through coordinated marketplace operations (Personal Care Brand)

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conversion rate uplift through end-to-end store management and campaign coordination (Personal Care Brand)

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efficiency gain — P&L forecasting reduced from 60 minutes to 1 minute (Global Snacking Company)

We specialise in Consumer Goods commerce

building unified commercial visibility and operating digital channels that complement, not compete with, traditional trade

Technology partners:

Shopee
Lazada
TikTok Shop
Meta
Salesforce
Snowflake

Our Data-Led Approach to Consumer Goods Transformation

Consumer Goods companies need to see where they are actually making money. ADA combines marketplace and social operations, retail media, and commerce intelligence to help you coordinate execution across fragmented channels with true profitability visible.

ADA Solutions for Consumer Goods Brands

Marketplace & Social Commerce

Always-on marketplace, social, and D2C operations with creative production and retail media, run as one commerce growth engine across Shopee, Lazada, TikTok Shop, and more.

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Intelligent Commerce

Decision-grade intelligence unifying signals across channels, with true profitability by channel and SKU after fees, vouchers, and fulfilment, and AI Signals that recommend the next best action.

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Supply Chain

Demand forecasting, supply planning, and supplier collaboration, so availability, margin, and working capital move together.

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Data & AI Foundation

Unify retailer, distributor, and marketplace data into one governed foundation with SKU-level visibility across channels.

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Our Products

Intelligent Commerce

The AI decisioning platform connecting channel data into one P&L view and turning commerce signals into actions.

Retail AI

The supply chain suite: Order Right for demand forecasting and replenishment, Vendor Link for supplier collaboration, and Merchandising AI for conversational planning insight.

Intelligent Commerce

The AI decisioning platform connecting channel data into one P&L view and turning commerce signals into actions.

Retail AI

The supply chain suite: Order Right for demand forecasting and replenishment, Vendor Link for supplier collaboration, and Merchandising AI for conversational planning insight.