Our story
We are building the world’s most intelligent growth platform
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markets globally
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enterprise clients
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data, AI, ecommerce, customer experience, marketing and industry experts
2018
2021
2023
2024
2026
Data first marketing
ADA is born to disrupt the agency business model. Leveraging Axiata’s expertise in identity and data at scale, we build XACT, our proprietary data platform, to unify data across silos and ensure that every decision is made from one governed view of the customer.
Ecommerce expansion
We consolidate our ecommerce expertise by acquiring Awake Asia and launch an integrated ecommerce practice across 10 markets with media, creative, analytics and marketplace execution under one roof. SoftBank invests US$60M to enable us to scale this offering by building proprietary data models.
Data and AI at Global Scale
Our acquisition of dhiOmics gives us a global data and AI delivery hub in Bengaluru. Mitsui & Co. invests US$58M, valuing ADA at US$550M, and opens its global network of partners to the platform.
AI driven operations
We launch AI CoPilots, putting our data, models and delivery expertise into products. With our acquisition of Customore, we combine a unified commerce data layer with CoPilot’s predictive AI and our operations team. The result is Intelligent Commerce, one system that unifies, predicts and operates.
The Era of Intelligent Growth
We acquire Algonomy and its agentic product suite to deliver on our ambition of building the world’s most intelligent growth platform. Data, identity, decisioning and execution become one system that learns, decides and acts.
Our Shareholders
Supported by strategic shareholders with deep expertise across technology, connectivity, and global commerce, aligned to help scale intelligent growth.
Meet our leadership team
A global leadership team, aligned around one goal, powering the world’s most intelligent growth platform for clients and our people.
Explore Careers at ADA
Join the teams building what the next era runs on, and work alongside domain experts who care deeply about the work, the client outcomes, and the world we’re shaping.
