Every customer sees the right thing, in the right place, at the right moment.
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How ADA Digital Experience Personalisation transforms your customer experience
Recommend
Personalised product recommendations, content, and offers for every user.
Recommendations, hero banners, guided selling, and offers across the full journey, decided by user intent, product, and real-time context, with 150+ no-code strategies aware of margin, brand, and stock.
Content Production
The content that personalisation runs on.
Our AI Content Supply Chain produces the creative and content the engine serves, at the velocity personalised campaigns demand.
Find & Discover
Search and category pages personalised to every shopper.
Semantic, multi-modal search that reads intent, handles typos and multiple languages, and personalises after a single interaction, with category pages re-ranked for each shopper as they browse.
Social Proof
Real-time urgency that lifts conversion in weeks.
Personalised trust and urgency messaging, trending, low stock, viewer counts, and purchase counts, personalised per visitor, live in four to five weeks with no historical data. Strongest in fashion, beauty, and considered-purchase categories.
Shopping Assistant
Conversational commerce grounded in your live catalogue.
An AI shopping assistant that answers from your real-time catalogue with zero hallucination, carrying the shopper from discovery through comparison, cart, checkout, and reorder in one conversation.
Built for your industry. Personal for every customer.
Fashion
Complete-the-look styling and outfit attach.
Ensemble AI builds complete-the-look and shop-the-look outfits, Shopping Assistant answers styling and fit questions in conversation, and Recommend drives intent-aware product and content personalisation across the journey.
Key Use Cases
- Complete-the-look bundles and outfit attach
- Seasonal styling campaigns
- On-model ensemble generation
- Personalised search and browse
Beauty
Routine completion and guided selling.
Guided selling by skin type and concern, complementary product sets, and replenishment prompts that bring shoppers back before they run out.
Key Use Cases
- Guided selling by skin type and concern
- Routine and regimen completion
- Replenishment reminders
- Personalised recommendations
Financial Services
Product and offer discovery on your digital properties.
Personalised product recommendations, offer discovery, and search across banking and insurance digital channels, with transparent, auditable models built for regulated environments.
Key Use Cases
- Personalised product and offer discovery
- Search and content personalisation on digital properties
- Next-best-product recommendations
- Auditable models for compliance
B2B Commerce
Account-aware discovery for complex buying.
Personalised search, content, and recommendations for B2B buyers, with account-level intelligence, contract pricing logic, and buyer-role filtering, proven with complex B2B operations at scale.
Key Use Cases
- Account-aware search and product lists
- Contract and role-based pricing logic
- Reorder and lapsed-account recovery
- Specification-led guided selling
Stats 400% — revenue per visit uplift on a B2B recommendation deployment
How it works
Connect Your Data and Behaviour
Build the Customer Profile
Personalise Every Surface
Launch and Test
Optimise Continuously
Connect Your Data and Behaviour
Build the Customer Profile
Personalise Every Surface
Launch and Test
Optimise Continuously
Customer Stories
Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations
