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How ADA builds a CDP that delivers
Strategy & Technology Selection
Choose the right approach before you build.
Use case definition, platform choice, and identity strategy. We help you decide between a packaged Retail CDP, a composable architecture on your own cloud, or a hybrid, based on your data estate and where you want to be.
Implementation & Build
From data ingestion to activation, built inside your environment.
Deployment, data ingestion from every source, identity resolution into a golden customer record, governance, segmentation, and activation connectors, delivered on the platform that fits.
Industry Accelerators
Shortcut the path from raw data to first value.
Pre-built retail, QSR, and financial services data models, use cases, and model libraries, so you reach value in weeks, not quarters.
Ongoing Value Extraction
The work does not stop at go-live.
Continuous use case expansion, new activations, and model deployment that keeps the CDP earning quarter after quarter, turning a licence you pay for into a capability that earns.
Two ways to build
Packaged Retail CDP
A purpose-built platform for retail and consumer businesses.
Retail identity resolution, 150+ retail-ready predictive models, and governed activation out of the box. The fastest path to value where a proven retail platform fits.
Composable CDP
Your data cloud, your data, no lock-in.
CDP capability built on your existing Snowflake or Databricks with zero data copy. Your data, models, and learnings stay in your warehouse, with no new silo.
Built for your industry. Unified for your customers.
Retail & Ecommerce
Unified online, in-store, and loyalty data for a complete customer view.
Identity that resolves customer and product affinity together, activation across the full commerce stack, and media efficiency from a clean, unified base.
Key Use Cases
- Unified profile across online, in-store, and loyalty
- Identity resolution with product affinity
- Real-time activation across owned and paid channels
- Media efficiency from a deduplicated base
Quick Service Restaurants
One guest profile across loyalty, app, and transactions.
Loyalty, app, and transaction data unified into a single guest profile, with real-time activation for offers, frequency, and reactivation across owned and paid channels.
Key Use Cases
- Unified guest profile across app, loyalty, and POS
- Frequency and reactivation campaigns
- Offer personalisation by visit behaviour
- Real-time activation across channels
Financial Services
Unified customer data foundation with compliance-ready architecture.
A complete customer view for cross-sell, with auditable models that pass compliance and identity resolution across fragmented account and product systems.
Key Use Cases
- Unified view across accounts, channels, and products
- Cross-sell propensity with auditable models
- Identity resolution across product systems
- Governed activation with audit trails
Stats 255% — cross-sell conversion lift
Automotive
Showroom and digital data unified for intent-based selling.
Showroom and digital unification, intent segmentation, and dealer activation, proven to generate significant sales from intent-based targeting.
Key Use Cases
- Showroom and digital profile unification
- Intent segmentation for high-consideration purchases
- Dealer activation and personal selling
- Lookalike expansion on high-intent segments
Stats $500M — sales generated from intent-based targeting
How it works
Connect Your Data
Unify Identities
Enrich Profiles
Predict Behaviour
Activate Instantly
Connect Your Data
Unify Identities
Enrich Profiles
Predict Behaviour
Activate Instantly
Customer Stories
How a Top 5 Auto Manufacturer Generated $500M in Sales with CDP-Powered Intent Segmentation
