Marketplace & Social Commerce

Stop running ecommerce task. Build a commerce growth engine

One commercial view, one operating cadence, one integrated growth system across every channel.

Brands do not fail in ecommerce for lack of platforms. They fail because daily execution breaks across channels. We combine marketplace and social commerce, creative velocity, retail media, D2C, and Intelligent Commerce decisioning into one growth system, so you build a commerce engine, not a task list.

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GMV Growth

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conversion rate uplift

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inventory availability maintained

How ADA Marketplace & Social Commerce drives growth

Marketplace Operations

Assortment, campaigns, and store health run against P&L outcomes.

Always-on management across Shopee, Lazada, TikTok Shop, Tokopedia, Tiki, Blibli, Amazon, Zalo, and Facebook, orchestrating assortment, inventory, pricing, campaign readiness, and platform mechanics so marketplace growth is commercially disciplined, not margin-dilutive.

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efficiency gain in P&L forecasting

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promo ROI improveme

Social Commerce

Social commerce strategy across livestream, content, affiliate programmes, and media, run as a daily operating model with host scripts, offer planning, traffic generation, and post-live conversion, not occasional events.

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promo ROI improvement

Performance & Retail Media

Media judged on profit, not just ROAS.

Performance content, demand generation, and retail media planned and bought against contribution margin, accounting for platform fees, discounts, and stock position, so spend drives profitable growth.

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GMV growth

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inventory availability

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conversion uplift

AI Creative at Scale

Creative velocity that keeps pace with every channel.

High-volume creative and content production, with AI or human production, matched to marketplace campaigns, TikTok trends, creator briefs, livestream needs, and A/B testing cycles.

D2C Operations

Brand.com run for customer data, retention, and lifetime value.

Storefront operations, CRM, merchandising, and feature roadmap managed to build the customer data, loyalty, and lifetime value that marketplaces alone cannot.

Improved stock forecasting and classification

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ATP rate maintained

New Market Entry

Enter a new market, end to end.

We help brands enter new markets and handle everything end to end, from business registration and marketplace management to warehousing and fulfilment with our logistics partners.

How it works

Build the Strategy

Define the role of each channel, which SKUs lead, where media is spent, and how marketplaces, social, and D2C work together as one system.

Set the Operating Cadence

Campaign calendars, assortment plans, inventory readiness, creative pipelines, and creator activation, run to a daily operating rhythm.

Execute Across Channels

Marketplace, social commerce, retail media, and D2C operated together, with store health and platform mechanics managed to protect visibility and margin.

Decide with Intelligent Commerce

Channel and P&L data connected into decision-grade intelligence, so the team decides what to push, pause, replenish, reprice, or scale against commercial impact, not activity metrics.

Learn and Compound

Every mega-campaign feeds the next assortment, stock, creative, and media plan, so performance compounds instead of resetting.