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How a Leading Personal Care Brand Achieved 80% GMV growth through Coordinated Commerce Operations 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.

The Results

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GMV growth
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conversion rate uplift
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ATP rate maintained
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Product rating maintened

The Challenge

The brand needed to professionalize marketplace operations and drive sustained growth across Shopee and Lazada, but lacked the operational cadence and platform expertise to compete effectively on the digital shelf. 

The Solution

ADA implemented comprehensive marketplace operations: well-defined process with weekly campaign planning, clear assortment strategies, robust inventory management with 95% ATP rate, and monthly business reviews for continuous optimization.

Results
Challenge
Solution
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