Every campaign personal. Every send, current. Every dollar accountable
See How we Can Transform Your Growth with Customer Data Platform Solutions
How ADA Omnichannel Marketing works for you
Martech Implementation & Management
Your stack, built right and run by a team that keeps it producing.
Platform selection, architecture, and integration, then campaign operations, journey orchestration, and continuous optimisation as a managed service, because platforms need operators and most teams cannot staff them.
Autonomous Marketing
Campaigns that trigger themselves on real-time behaviour.
Real-time segments, behaviour signals, and AI-scored audiences fire campaigns automatically, with governed syndication to Meta, Google, TikTok, and every owned channel on marketer-controlled schedules.
Active Content
Every email current at the moment it opens.
Personalised content assembled the instant a customer opens the message: live price, live stock, current offers, and recommendations, across email, WhatsApp, RCS, and push. It sits on top of your existing ESP, so there is no replatforming.
Performance Marketing
Media bought for the value of the customers it brings in.
Full-funnel strategy and execution across Meta Advantage+ and Google Performance Max, with unified audience insights, dynamic creative, and optimisation tuned to customer lifetime value, not cost per click.
Built for your industry. Personal at enterprise scale.
Financial Services
Compliant personalised communication at scale, proven to activate.
Personalised broadcasts and activation campaigns with full audit trails and data sovereignty, plus value-based acquisition that connects media spend to funded accounts and approvals.
Key Use Cases
- Compliant personalised broadcasts at million-user scale
- Activation journeys from first login to funded account
- Value-based acquisition for cards, lending, and wealth
- Auditable AI segmentation for regulated environments
Stats 84% — increase in first login activation
Retail
Open-time offers and lifecycle campaigns on the same intelligence as your storefront.
Campaigns that assemble at open time on the recommendation graph running your site, so channel and storefront always agree, launched in minutes rather than weeks and brought fully in-house.
Key Use Cases
- Open-time offers with live price, stock, and recommendations
- Behaviour-triggered segments across email and SMS, from price drops to back-in-stock
- Personalised loyalty and cashback campaigns at member scale
- Real-time cart and browse recovery on WhatsApp
Stats 60% — marketing service provider cost savings by bringing campaigns in-house
Healthcare
Consent-first engagement across the patient journey.
Appointment, adherence, and follow-up communication with consent management and compliance guardrails built in, orchestrated across the channels patients actually use.
Key Use Cases
- Appointment and adherence communication
- Consent-first patient engagement
- Follow-up and re-engagement orchestration
- Compliant personalisation across channels
Automotive
Showroom and digital data unified for intent-based selling.
Showroom and digital unification, intent segmentation, and dealer activation, proven to generate significant sales from intent-based targeting.
Key Use Cases
- Showroom and digital profile unification
- Intent segmentation for high-consideration purchases
- Dealer activation and personal selling
- Lookalike expansion on high-intent segments
Stats $500M — sales generated from intent-based targeting
How it works
Connect Your Intelligence
Build the Audience
Assemble the Content
Activate Everywhere
Optimise Continuously
Connect Your Intelligence
Build the Audience
Assemble the Content
Activate Everywhere
Optimise Continuously
Customer Stories
How OCBC Securities reduced acquisition costs by 61% with full-funnel AI optimization
