See what’s happening, why, and what to do next.
How ADA Intelligent Commerce Transforms Your Commerce Decisions
Intelligent Commerce Platform
One commercial view across every channel.
Connect Shopee, Lazada, TikTok Shop, Tokopedia, Tiki, Blibli, your own store, and retail media into a single P&L structured by channel and SKU, so you see true profitability after fees, vouchers, discounts, and fulfilment.
60 mins to 1 min
AI Signals
Ask in plain language, act on the answer.
AI Signals answers commercial questions against your live data in minutes: which channels are profitable, which SKUs underperform their potential, and what to do next, surfacing opportunities early instead of after performance drops.
Pricing & Promo Intelligence
Know which promotions created value, not just revenue.
Promotion and voucher analysis that separates incremental value from bought revenue, so you can see contribution margin and true return, and decide which campaigns to repeat, stop, or redesign.
Paid Media & Retail Media Performance
Ad spend, accountable to margin.
Paid marketing and retail media performance unified into the same P&L view, connecting ad spend across channels to contribution margin, not just ROAS, so media is judged on profit.
Supply Chain & Inventory Analytics
Stock that works for demand, not history.
Days-of-inventory tracking, stock coverage, aging analysis, and liquidation planning across channels, so you see where stock is blocking growth or tying up cash before it costs you.
Managed Insights & Decision Support
Intelligence delivered as an ongoing capability.
Ongoing analysis, business reviews, and decision support built on the platform view, so the intelligence keeps producing decisions long after go-live.
Built for how you go to market
Consumer Goods
Coordinate execution and profitability across every route to market.
Consumer Goods companies sell through marketplaces, distributors, and retail, not owned stores alone. Intelligent Commerce unifies channel trade, marketplace, and retail media performance into true profitability by channel and SKU, so the total business view is clear.
Key Use Cases
- True profitability by channel after fees, vouchers, and fulfilment
- Promotion and trade spend accountability by contribution margin
- Retail media and paid performance in one P&L view
- Cross-market brand performance across platforms
Retail
One commercial view across own store and marketplaces.
Multi-channel retailers get channel and SKU profitability, promotion analysis, and inventory intelligence in one place, so planning is proactive and margin leakage is visible early.
Key Use Cases
- Channel and SKU profitability across own store and marketplaces
- Promotion and voucher ROI analysis
- Inventory and stock coverage across channels
- Campaign repeat, stop, or redesign decisions
Fashion
Margin visibility across a fast-moving, promo-heavy catalogue.
Fashion retailers see profitability by SKU and channel through markdown cycles and seasonal promotions, with inventory and liquidation planning that protects margin on ageing stock.
Key Use Cases
- SKU and channel profitability through markdown cycles
- Promotion and markdown contribution analysis
- Seasonal inventory and liquidation planning
- Cross-channel performance visibility
How it works
Connect Every Channel
Structure the P&L
Ask AI Signals
Act on Next Best Actions
Connect Every Channel
Structure the P&L
Ask AI Signals
Act on Next Best Actions
Customer Stories
How a Leading Retailer Cut P&L Forecasting From 60 minutes to 1 minute
