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Retail

AI-powered commerce , from demand to delivery

ADA helps retailers and brands personalise customer journeys, optimise commerce operations, and grow sales across D2C, marketplaces, and stores, with profitability built in.

ADA’s Impact on Retail

Rising acquisition costs, fragmented customer data across online and offline, and margin pressure are limiting growth. ADA helps retailers unify data, personalize at scale, and optimise commerce operationsturning every touchpoint into a growth opportunity. 

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YoY GMV growth through end-to-end D2C platform operations
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GMV growth and 60% conversion uplift through marketplace operations (Personal Care Retailer)
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efficiency gain in P&L forecasting (Global Snacking Company)

We specialise in retail and D2C brands

Combining unified customer data, AI-powered personalisation, and commerce operations to drive growth across every channel.

  • Meta (WhatsApp Business)
  • Shopify, Salesforce
  • Adobe
  • Google Cloud
  • AWS
  • Snowflake

Our AI-driven Approach to Retail Transformation

Retailers need to personalise at scale while managing complexity across channels. ADA combines unified customer data, AI-powered experiences, and always-on commerce operations to help you acquire, convert, and retain customers profitably. 

ADA Retail Solutions

Digital Experience Personalisation

Personalise search, recommendations, content, and offers on one AI engine, so every experience is consistent, on-brand, and built to convert. 

Marketplace & Social Commerce

Always-on D2C, marketplace, and social commerce operations running merchandising, conversion, retention, and service as one unified system. 

Intelligent Commerce

Real-time visibility and AI Signals across channels, showing what is happening, why, and what to do next, with true profitability by channel and SKU.

Customer Intelligence

Unified online, in-store, and loyalty data with predictive intelligence for a complete customer view and precise activation. 

Supply Chain

Demand forecasting, supply planning, and supplier collaboration to keep shelves full and inventory lean. 

Data & AI Foundation

A unified, AI-ready foundation for customer, product, and store data across online and offline, powering personalisation, analytics, and growth. 

Our Products

Recommend & Engage

Personalised product recommendations, content, and offers across the journey, with 150+ no-code strategies aware of margin, brand, and stock.

Find & Discover

Semantic, multi-modal search and personalised category pages that read intent and adapt to each shopper.

AI-Powered Commerce Experience

Social Proof Messaging

Real-time, personalised urgency and trust messaging, live in weeks with no historical data.

Shopping Assistant

Conversational commerce agent grounded in the live catalog, from discovery to checkout and reorder.

Intelligent Commerce

The AI decisioning platform connecting channel data into one P&L view and turning commerce signals into actions.

Recommend & Engage

Personalised product recommendations, content, and offers across the journey, with 150+ no-code strategies aware of margin, brand, and stock.

Find & Discover

Semantic, multi-modal search and personalised category pages that read intent and adapt to each shopper.

AI-Powered Commerce Experience

Ensemble AI

Automated complete-the-look and shop-the-look outfits and bundles, generated per shopper.

Social Proof Messaging

Real-time, personalised urgency and trust messaging, live in weeks with no historical data.

Shopping Assistant

Conversational commerce agent grounded in the live catalog, from discovery to checkout and reorder.

Intelligent Commerce

The AI decisioning platform connecting channel data into one P&L view and turning commerce signals into actions.

Customer Stories

See all customer stories
How a Leading Retailer Cut P&L Forecasting From 60 minutes to 1 minute 
Retail AI Command Centre

How a Leading Retailer Cut P&L Forecasting From 60 minutes to 1 minute 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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Efficiency Gain in P&L
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Efficiency Gain in Budget Optimization
How ADA Built, Managed, and Enhanced D2C for leading Apparel Company across APAC
Retail Malaysia Digital Commerce

How ADA Built, Managed, and Enhanced D2C for leading Apparel Company across APAC

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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YoY Growth
0 K
Products Managed
How a Leading Ecommerce Group Achieved Single Source of Truth Across Channels 
Retail AI Command Centre

How a Leading Ecommerce Group Achieved Single Source of Truth Across Channels 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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Unified Data Foundation
See all customer stories

Insights Shaping the Future of Retail

See how ADA can transform your retail experience

Talk to ADA’s retail experts or book a tailored demo