We helped a leading retail brand reduce cart abandonment and improve business performance

The client was experiencing a high cart abandonment rate that was driving an estimated $2 million in lost revenue and suppressing overall conversion performance. Customers were dropping off at multiple points in the checkout journey, signalling friction in key steps such as login, delivery selection, and pricing transparency.

Limited visibility into user behaviour made it difficult to pinpoint exactly where and why customers were abandoning their carts. At the same time, rising competition meant even small checkout inefficiencies could push customers to alternative platforms.

The client needed a data-driven approach to diagnose checkout bottlenecks, streamline the purchase experience, and reduce abandonment without eroding margins through excessive discounting.

The client faced challenges with a cart abandonment rate which led to an estimated revenue loss of 2 million USD and diminished conversion rate, signaling a need for strategic intervention.

ADA helped to analyze the checkout journey to understand user behavior and checkout funnel to identify critical abandonment stages.

Hypothesis testing and experimentation with strategies aimed at reducing abandonment, such as lowering delivery charges and incentivizing cart completion with discounts and timely engagement.

The new strategy led to simplify the login process, delivery lead times and checkout experiences and reduced cart abandonment.