One foundation.
Every insight.
How ADA Unified Data Platform Transforms Your Data Foundation
Data Engineering & Integration
Connect all your sources. Transform for business use.
We connect to any source—whether CRM, POS, marketing platforms, IoT, or legacy systems—using leading ingestion tools like Fivetran, Airbyte, and cloud-native connectors. We’ve built 500+ connectors, including custom integrations for hard-to-reach sources. Both real-time streaming and batch ingestion, with schema validation and change data capture built in.
ETL/ELT — Airflow
DBT
Cloud-native tools
Customer Data Platform
Unified customer profiles. Ready to activate.
CDP implementation as part of your unified data foundation, not a standalone silo. Identity resolution, profile unification, and activation readiness built on your data warehouse. Composable CDP architecture that avoids vendor lock-in while enabling real-time personalisation and segmentation.
Composable architecture
No vendor lock-in
Activation-ready
Not just storage
Data Migration
From legacy to cloud. Without losing what matters.
Full data infrastructure migration—on-premise to cloud, legacy warehouse to modern lakehouse, or platform-to-platform moves. We implement across Snowflake, Databricks, AWS, GCP, and Azure with data validation, parallel running, and cutover planning. Migration that modernises your architecture, not just lift-and-shift.
Platform-agnostic — Databricks
Snowflake
Azure
GCP
Migration + modernization
Data Warehouse. Lakehouse Implementation
Modern cloud storage. Governed and queryable.
Snowflake, Databricks, or BigQuery implementation with data modelling, dimensional design, and medallion architecture. Platform-agnostic—we work with your preferred cloud. Accelerators for common Retail, BFSI, CPG, and Healthcare data models. Optimised for analytics, reporting, and AI workloads.
Platform-agnostic — Snowflake | Databricks | BigQuery
Accelerators — Financial Services, BFSI, CPG models included
Custom Data Connectors
If it has data, we can connect it.
Custom connector development for sources without standard integrations — legacy systems, regional platforms, proprietary APIs, and niche applications. Pre-built connectors for APAC ecosystem including local payment gateways, marketplaces, and regional CRMs. We’ve built 500+ connectors for enterprises and platforms like Fivetran.
APAC ecosystem — local gateways, marketplaces, regional CRMs
Data Governance & Quality
Governance embedded. Quality assured. Compliance ready.
Enterprise data governance frameworks — data quality rules, lineage tracking, access control, data masking, and audit logging. Regulatory-ready frameworks for PDPA, data residency, and compliance requirements. Governance as foundation, not afterthought.
Compliance-ready — PDPA, data residency
How it works
Discover & Design
Build / Migrate
Unify & Model
Govern & Monitor
Activate & Scale
Discover & Design
Build / Migrate
Unify & Model
Govern & Monitor
Activate & Scale
Built for your industry. Designed for your data challenges.
Financial Services
Customer Data Foundation
Regulatory traceability. Single customer view. Activation ready.
Banks and Financial Services face a unique challenge: customer data scattered across core banking, CRM, digital channels, and third-party sources — with regulators demanding full traceability. We build unified data foundations that consolidate customer, transaction, and interaction data into a governed layer that satisfies compliance AND enables activation. From cross-sell campaigns to regulatory reporting — your data ready for both business and compliance.
Key Use Cases:
- Core banking + CRM + digital channel unification
- Regulatory-compliant data lineage and audit trails
- Single customer view for relationship managers
- CDP for cross-sell and retention activation
- Data migration from legacy core systems
100% — lineage coverage for regulatory compliance | Single customer view — across all touch points
Retail
Omnichannel Data Foundation
Online. Offline. Loyalty. Finally unified.
Retailers struggle with data fragmented across POS systems, ecommerce platforms, loyalty programmes, inventory systems, and marketing tools. We unify customer, product, transaction, and store data into one foundation — enabling omnichannel personalisation, inventory visibility, and demand planning. Whether migrating from legacy systems or building a modern data stack, we connect all your retail data into an activation-ready platform.
Key Use Cases:
- POS + ecommerce + loyalty data unification
- Customer-product-store integration for personalisation
- Inventory and demand signal consolidation
- CDP implementation for omnichannel activation
- Legacy retail system migration to cloud
70%+ — priority data activation-ready | Omnichannel — online, offline, loyalty unified
Consumer Goods
Commercial Data Foundation
Retailer data. Distributor data. Finally in one place.
Consumer Goods companies get data from dozens of sources — Modern Trade retailers, General Trade distributors, marketplaces, and syndicated data providers — all in different formats, different cadences, different quality levels. We harmonise retailer sell-out data, distributor inventory, marketplace performance, and demand signals into one governed foundation. Finally see true commercial performance across all your routes to market.
Key Use Cases:
- Retailer sell-out data harmonisation (different formats, cadences)
- Distributor inventory and sell-through integration
- Marketplace performance data unification
- Demand signal aggregation for planning
- Trade promotion data foundation for ROI measurement
Multi-source — retailer, distributor, marketplace unified | SKU-level — visibility across channels
Healthcare
Patient & Operational Data Foundation
Patient data. Operational data. Compliance assured.
Healthcare organisations manage sensitive data across EMR/EHR systems, scheduling platforms, billing systems, and clinical applications — with strict compliance requirements. We build unified data foundations with healthcare-grade governance — data masking, access control, audit trails, and consent management built in. Enable care coordination and operational insights without compromising patient privacy.
Key Use Cases:
- EMR/EHR + scheduling + billing data integration
- Patient journey visibility across touchpoints
- Operational data unification for resource planning
- Compliance-ready governance (consent, masking, audit trails)
- Analytics foundation for care quality and outcomes
Compliance-ready — healthcare-grade governance | Patient-centric — unified care view
Telecommunications
Customer Data Foundation
Network data. Subscriber data. Usage data. Finally unified.
Telcos sit on massive data assets — subscriber profiles, network usage, billing records, service interactions, device data — but often can’t use it because it’s trapped in legacy BSS/OSS systems. We migrate and unify telco data into modern platforms, enabling subscriber intelligence, churn prevention, and campaign activation. From legacy system migration to real-time activation — we’ve done it across APAC telcos.
Key Use Cases:
- BSS/OSS data migration to cloud platforms
- Subscriber profile unification across systems
- Network + usage + billing data integration
- CDP for churn prevention and upsell activation
- Real-time data pipelines for campaign triggers
Scale-ready — high-volume telco data | Migration expertise — BSS/OSS to cloud
Customer Stories
How a Global Hospitality Group Unified Data Across 400+ Properties
How ADA Built 500+ Data Connectors for a Leading Data Integration Platform
How a Leading Indonesian Telco Modernized their Data Foundation Mid-cloud Migration
