John Keells Revs -Up Supplier Collaboration & Efficiency
The Client
Keells, a subsidiary of John Keells Holdings, is a leading supermarket chain in Sri Lanka renowned for its commitment to offering fresh, high-quality products and exceptional value to its customers. With over 123 outlets and a robust online delivery service, Keells serves a vast clientele daily, relying on a network of more than 700 suppliers to meet consumer demand.

The Challenge
Despite its success, Keells faced several challenges in supplier management, hindering its growth potential.
- Manual and error-prone supplier onboarding and product information management, leading to delays.
- Frustration among large suppliers due to the management of a high volume of purchase order modifications.
- Inefficient resolution of invoice and delivery disputes, resulting in delayed payments and strained supplier relationships.
- Rebate calculations was a time consuming affair often requiring extensive data manipulation
- Lack of data visibility for Keells and its suppliers, hampering timely insights on sales, inventory, and category performance.
1 The ROI of Algorithmic Merchandising
As a result of the above, the client achieved significant improvement in its profit margins and was able to optimize its pricing and promotions processes. Revenue leakage was plugged by $5 million with zero instances of accidental double IRs. The client reduced their lead time for instant rebate implementation from 7 days to 4 hours. The client also reduced the planning efforts of category managers, allowing them to focus equally on all categories. The added capability of scenario simulation helped the client bring agility into planning and avoid the disconnect between supply chain and promotions.
2 Algonomy’s Solution Fosters True Supplier Collaboration
Keells adopted Algonomy’s Supplier Collaboration Platform, a comprehensive web-based solution designed to enhance collaboration between suppliers and retailers. This platform automated and streamlined supplier processes, facilitating seamless data and insights sharing.
Under the Keells Advance Network Exchange (KANE) initiative, the platform facilitated various critical functions, including:
| Rapid Supplier Onboarding |
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| Digital Catalog Management |
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| EDI-Integration with Suppliers |
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| Automated Invoice Reconciliation |
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| Collaborative Rebate Management |
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| Demand and Insights Sharing |
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