How a Leading Personal Care Brand Achieved 80% GMV growth through Coordinated Commerce Operations
A leading personal care brand in Malaysia needed to professionalise marketplace operations and drive sustained post-COVID growth across Shopee and Lazada. Campaign planning was inconsistent, assortment strategies were unclear, and inventory management issues were impacting product availability, costing sales during peak periods. The brand lacked the operational cadence and platform expertise to compete effectively on the digital shelf.
ADA implemented comprehensive marketplace operations over a 2-year partnership. Weekly campaign planning catch-ups established operational rhythm. Clear assortment strategies aligned inventory with campaign timing. Robust inventory management maintained 95% ATP (Available to Promise) rate.
Monthly business reviews and campaign post-mortems drove continuous optimization. 100% store tool optimization, including CEM measures, improved platform visibility and algorithm performance.
