Reimagine Banking Growth Through AI-Powered Customer Journeys
Financial institutions across APAC are rethinking how growth is driven across the customer lifecycle. The opportunity lies in converting everyday conversations into measurable business outcomes; from acquisition to portfolio expansion.
Our AI-powered conversational journeys help banks increase application completion, accelerate approvals, improve product uptake, and grow AUM, while reducing cost-to-serve through intelligent automation.
Trusted by leading brands:
How MBSB Bank secured RM722M in loan applications via a bilingual WhatsApp chatbot
MBSB Bank faced a surge of inquiries for their Ihsan-i initiative that overwhelmed traditional support channels. Customers struggled with complex Islamic financing applications, creating a tension between speed and compliance. The bank needed a solution that could guide thousands of applicants instantly, without relying on slow manual processes or branch visits.
Our Solution
- Bilingual Chatbot Automation: Launched a Bahasa Malaysia & English chatbot to guide customers through application requirements seamlessly
- Real-Time Status Tracking: Enabled applicants to check EPF financing status instantly without human support
- Scalable API Integration: Connected WhatsApp to backend systems for secure, high-volume processing
Driving higher engagement and campaign efficiency via WhatsApp automation
Boost needed a way to streamline WhatsApp communications for their campaigns while tracking performance efficiently. Managing multiple customer segments and campaign metrics across platforms was slow and labor-intensive.
Our Solution
- Global Connector Module: Integrated WhatsApp messaging with CleverTap to centralize segmentation, performance tracking, and automated communication
- Seamless Campaign Management: Filters and user behavior data already exist in CleverTap to simplify broadcast setup and track conversions
- Optimized Performance Metrics: Benchmark campaigns to improve click-through, conversation rates, and cost efficiency
How We Deliver Impact
ADA’s Conversational AI solution is fully integrated into core banking and audience systems; our secure messaging and voice infrastructure enables seamless onboarding, smarter cross-sell, and efficient service at scale.
CAIP Built for Financial Results
Powers omnichannel acquisition, onboarding, collections, and upselling that is integrated with core banking and audience systems.
AI Journeys for Activation and Monetization
Enables product discovery, intelligent recommendations, guided onboarding, and automated support to turn conversations into personalized growth journeys.
Scalable Messaging Infrastructure
Supports a full range of messaging and voice use cases, including marketing, authentication, utility notifications, payments, KYC, and voice calling.
The Next Era of Customer Engagement Begins Now
Conversational AI for your business?