How Cycle & Carriage Singapore turned WhatsApp into its main channel for events, test drives, and high-net-worth engagement
The Results
More seamless customer experience | Higher event attendance rate from WhatsApp campaigns
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%
Improved lead completion rate
The Challenge
Buying a Mercedes-Benz takes time. Customers attend motor shows, compare models, think it over, and come back. For Cycle & Carriage Singapore, the window between a customer showing interest at an event and actually walking into the showroom was where leads went quiet.
There was no reliable way to keep that conversation going after the event ended.
Follow-ups relied on the sales team reaching out manually, which meant timing was inconsistent and some leads simply went cold. For their high-net-worth customers, the problem was different but equally real, a standard marketing message was never going to feel personal enough for someone at that level.
The Solution
- Click-to-WhatsApp ads on social turned event campaign interest into WhatsApp conversations, with event details and reminders sent directly to everyone who tapped, making sure interest became attendance
- A complimentary coffee or cake, redeemable at the booth via a short form through WhatsApp Flow, visitors had a reason to stop, and the sales team ended every event with a full contact list to work from
- Personalized WhatsApp messages to high-net-worth customers for exclusive model previews, private dinner invitations, and loyalty communications
