ADA lowered customer acquisition costs and boosted engagement with a targeted campaign for Mitsubishi
Mitsubishi needed to launch the new Xpander in Indonesia’s competitive SUV market, where a competitor dominated consumer preferences. Our goal was to attract new customers while engaging existing Mitsubishi owners, capturing attention in a crowded market.
ADA launched a targeted awareness campaign featuring customised creatives and messaging tailored to key segments based on consumer intent using XACT. The campaign also included a monthly creative refresh to engage different segments and capture their attention.
We targeted mid- to high-affluence consumers for the Xpander, recognising their preference for family-oriented SUVs that offer advanced features and convenience. These consumers prioritise practicality and well-equipped vehicles, which aligns perfectly with the Xpander’s key attributes.
Developed an awareness campaign focused on driving traffic to a dedicated landing page, introducing users to the features and benefits of the Mitsubishi Xpander.
targeting consumers based on intent and interests across categories like Automotive, Lifestyle, Entrepreneur,Music, Travel, and Urban Areas.
Tailored to specific target segments, highlighting features relevant to their interests, such as spaciousness for families.
Implemented a monthly creative refresh strategy to update visuals and messaging, ensuring the content remains engaging and relevant.
