How ADA delivered 80% GMV growth and 60% conversion uplift through marketplace operations
As marketplaces rebounded post-COVID, the client needed to capture renewed demand while rebuilding operational stability. Rapid shifts in consumer behaviour created unpredictable demand patterns, making it difficult to sustain growth without overstocking or running into availability issues.
At the same time, campaign planning became increasingly complex. Coordinating promotions across multiple SKUs, brands, and seasonal events required precise assortment decisions, while fragmented inventory management led to stockouts, delayed fulfilment, and missed sales opportunities.
The client needed a structured marketplace strategy that could balance growth, conversion performance, and inventory efficiency, all while maintaining high service levels across campaigns.
ADA implemented an end-to-end marketplace operations framework to improve execution consistency and scalability. We introduced a structured weekly campaign planning cadence aligned with sales targets and key marketplace events, ensuring the right assortment mix and promotional strategy for each campaign window.
Clear assortment guidelines were developed using performance data and demand forecasting, helping prioritize high-converting SKUs and avoid low-impact listings. In parallel, we strengthened inventory planning with tighter demand forecasting and replenishment processes, maintaining a 95% ATP rate to ensure product availability during peak campaign periods.
Finally, monthly business reviews were established to track performance metrics, identify optimisation opportunities, and refine strategies continuously. This disciplined, data-driven approach helped the client scale marketplace performance sustainably while improving conversion rates and operational efficiency.
