How WhatsApp turned a collection process into a revenue recovery engine
0
x
improved collection rate
0
%
higher engagement rate vs. traditional collections channels
Auto-reminders replaced agent outreach for routine follow-ups
Client Background
A Malaysia-based credit leasing company was losing recoverable revenue to broken processes: manual follow-ups consumed agent time, delayed reminders caused missed deadlines, and traditional channels (calls, SMS) were being ignored.
The Solution
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ADA deployed WhatsApp Business Platform to automate the full collections journey — replacing agent-led outreach with personalised, automated payment reminders that customers could act on instantly, without a call.
