We helped our client improve and optimise data management and usage
A franchisee of global fast-food brands was managing customer data across multiple disconnected systems, POS, loyalty programs, delivery platforms, and third-party marketing tools. These silos made it difficult to gain a complete understanding of customer behaviour, slowing down reporting and limiting the effectiveness of targeted campaigns.
Marketing teams lacked a single source of truth to segment audiences accurately or automate real-time engagement, while combining first-party and third-party data raised complexity around integration and data consistency. As a result, identifying dormant customers, personalising offers, and launching timely campaigns required significant manual effort and delayed decision-making.
The client needed a unified data foundation that could consolidate sources, enable actionable customer insights, and power automated, data-driven marketing at scale.
A franchisee of global fast-food chains saw opportunities to improve their existing data management and usage. The client would like to unify the siloed customer data, combining 1st party and 3rd party data for holistic view on customer behaviours, utilising customer segmentation and automating real-time marketing campaigns.
We stepped in to design and build a Consumer Data Platform (CDP) to consolidate the data sources into a unified view which then allows segments creation and automation in marketing platforms. ADA performed data analysis based on client’s business challenges such as finding out common characteristics of dormant customers.
