Turn every conversation into a growth opportunity
How ADA Conversational AI Transforms Your Customer Interactions
Most connected Meta Business Messaging Platform (BSP)
Full access to Meta’s business messaging capabilities powering enterprise messaging at scale with reliable delivery and compliance
ADA is a telco-focused Meta BSP that enables enterprises to run WhatsApp, Instagram Direct, and Facebook Messenger at scale, with every capability enabled to drive growth for your business
AI Studio
Configure intelligent AI agents with your brand voice and compliance guardrails
AI Studio enables enterprises to configure AI agents with brand voice, intents, and compliance rules and deploy real-world customer journeys
Conversational Intelligence
Power conversations with data, knowledge, and model choice
We connect Conversational AI to enterprise data, knowledge, and AI models. Where deep integrations with core systems (CRM, core banking, billing, CDP) drive real-time personalisation.
Enterprise knowledge base with RAG, grounding responses in approved FAQs, policies, catalogues, and product data supported by LLM-agnostic architecture, allowing model selection and switching without re-builds
WhatsApp Voice
Bridge chat and voice for complex advisory and high-intent moments.
Voice calling within WhatsApp for hybrid experiences — inbound/outbound voice, voice-to-chat handoff, and speech-to-text for BFSI, Telco, and Healthcare use cases.
Conversation Analytics
Prove ROI and identify automation opportunities with real-time insights
Reporting and insights layer for conversation performance, containment dashboards, intent heatmaps, drop-off analysis, sentiment tracking, and agent performance monitoring
Built for your industry. Configured for your customers.
Telecommunications
Conversational Telco
Subscriber sales and care at scale.
Plan recommendations, billing support, and churn prevention — Telco Persona Pack with high-volume handling, network behaviour signals, and proactive retention flows.
Key Use Cases
- Plan comparison & recommendations
- Billing queries & payment support
- Service activation & troubleshooting
- Churn prevention & win-back
80% — queries resolved instantly (Eight/Starhub)
90% — increase in customer loyalty
Financial Services
Conversational Banking & FinServ
Compliant AI agents for the full customer lifecycle.
Onboarding, servicing, collections, and loan applications — Financial Services Persona Pack with regulatory guardrails, eKYC integration, and escalation logic built in.
Key Use Cases
- Loan application & status tracking
- Account servicing & FAQ resolution
- Payment reminders & collections
- Cross-sell / upsell at service moments
RM722M — financing secured in 3 weeks (MBSB Bank)
62.5% — higher engagement vs traditional channels (Credit Leasing)
Healthcare
Conversational Health
Patient engagement with compliance at the core.
Appointment booking, patient guidance, and follow-up reminders — Healthcare Persona Pack with HIPAA-aware flows, triage logic, and care coordination support.
Key Use Cases
- Appointment scheduling & reminders
- Patient FAQ & guidance
- Prescription refill requests
- Post-visit follow-up
24/7 — patient engagement without added headcount
40-80% — containment rate (maturity dependent)
How it works
Connect Every Channel
Configure Your AI Persona
Ground Responses in Truth
Resolve, Don’t Deflect
Learn and Improve
Connect Every Channel
Configure Your AI Persona
Ground Responses in Truth
Resolve, Don’t Deflect
Learn and Improve
Customer Stories
How MBSB Bank processed 75,000+ loan applications in one week
How Eight (Starhub) achieved customer loyalty at scale with ADA’s AI-powered support
How Cycle & Carriage Achieved 3X Productivity and 50% Higher Engagement
