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How OCBC Securities reduced acquisition costs by 61% with full-funnel AI optimization

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
The Results
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reduction in CPA
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CPA performance improvement
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higher open rates vs email
The Challenge

Rising acquisition costs, fragmented audience signals, and poor offline-to-online conversion were limiting growth for wealth and investment products.

The Solution

ADA implemented a full-funnel acquisition strategy combining premium media placements, AI-optimized targeting via Meta ASC and Google PMax, and dynamic creative personalization with continuous A/B testing.

Results
Challenge
Solution
Execution
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How DBS Improved First Login by 84% with Compliant, Personalised Broadcasts 
Financial Services Singapore AI Experiences

How DBS Improved First Login by 84% with Compliant, Personalised Broadcasts 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
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CAC Reduction
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