Case Study
How OCBC Securities reduced acquisition costs by 61% with full-funnel AI optimization
Segment
Financial Services
The Results
0
%
reduction in CPA
0
x
CPA performance improvement
0
%
higher open rates vs email
The Challenge
Rising acquisition costs, fragmented audience signals, and poor offline-to-online conversion were limiting growth for wealth and investment products.
The Solution
ADA implemented a full-funnel acquisition strategy combining premium media placements, AI-optimized targeting via Meta ASC and Google PMax, and dynamic creative personalization with continuous A/B testing.
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Reduction in out-of-stock across stores
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%
increase in revenue
