Case Study
How DBS Improved First Login by 84% with Compliant, Personalised Broadcasts
Segment
Financial Services
The Results
84% First Login Increase | 20% CAC Reduction | 1M+ Users Reached
0
%
First Login Increase
0
%
CAC Reduction
0
M+
Users Reached
The Solution
ADA deployed an on-premise solution meeting strict compliance and data sovereignty requirements, executing large-scale personalized broadcasts to ~1M users, driving first login events, funded accounts, and credit card approvals.
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