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AI Experiences

Turn every touchpoint into a conversion opportunity

Personal, measurable, connected experiences at enterprise scale

We design, build, and run AI-powered digital experiences, personalizing journeys, accelerating content, and improving conversion across web, app, and messaging.

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conversion lift
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content velocity
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CPA reduction

How ADA AI Experiences Transform Your Digital Journeys

Acquisition & Growth

Produce personalized content at scale without scaling headcount.

Performance marketing optimisation, CLTV-based segmentation, and cross-sell/upsell orchestration, connecting acquisition spend to lifetime value outcomes.

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CPA reduction
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first login increase

Marketing Automation & Orchestration

Activate customer data into personalised journeys across every channel.

Automated customer journeys, triggered communications, and campaign orchestration, integrated with CDP and AI Accelerators for intelligence-led automation.

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campaign setup efficiency
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higher open rates vs email

Experience Development & Modernization

Modern platforms built for personalization and AI from day one

Platform builds, app development, and legacy modernization to create performant, scalable digital experiences that integrate with your existing stack. 

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SKUs managed
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new features deployed annually

AI Content Supply Chain

Produce personalized content at scale without scaling headcount.

AI-powered content generation, dynamic creative optimisation, and A/B testing, connected to customer data and journey context, not generic AI

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faster content velocity
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engagement lift

Experience Design & Strategy

Define the optimal customer experience before you build it.

CX consulting, Customer research, journey mapping, Agentic Persona Development, experience architecture, and Testing — connecting design to data, AI, and measurable business outcomes 

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reduction in time-to-market
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drop-off reduction at key journey points

Built for your industry. Designed for your customers.

Vertical-specific AI Accelerators, journey templates, and compliance guardrails that deliver value from day one. We don’t build generic platforms. ADA AI Experiences comes with industry-specific AI Accelerators, pre-built journey templates, and vertical expertise so you get faster time-to-value with outcomes that matter to your business.

Financial Services

Personalization at scale for regulated industries. 

Onboarding journeys, product discovery, cross-sell/upsell flows, and value-based acquisition — with Financial Services Segmentation Accelerators, regulatory compliance guardrails, and Xact data enrichment. 

Key Use Cases 

  • Digital onboarding & application journeys 
  • Product discovery & comparison tools 
  • Cross-sell / upsell personalisation 
  • Value-based acquisition & CPA optimisation 

61% — CPA reduction (OCBC Securities)

84% — first login increase (DBS) 

Learn more

Retail

Commerce experiences that convert, powered by AI. 

Omnichannel personalisation, basket optimisation, and loyalty engagement — with Commerce AI Accelerators for search & ranking, dynamic pricing, and product recommendations. 

Key Use Cases 

  • Personalised product discovery 
  • Basket optimisation & upsell 
  • Loyalty program engagement 
  • Omnichannel experience consistency 

40% — YoY GMV growth 

159K — SKUs managed on single platform 

Learn more

Telecommunications

Self-service experiences that reduce call centre load. 

Self-service optimisation, call centre deflection, and subscriber journey personalisation — with Personalisation AI Accelerators for CLTV prediction, churn prevention, and Customer Value Management. 

Key Use Cases 

  • Self-service portal optimisation 
  • Plan comparison & recommendation engines 
  • Churn prediction & intervention journeys 
  • High-value subscriber acquisition 

25-50% — engagement improvement

20-35% — drop-off reduction 

Learn more

How it works

Attract the Right Customers

We identify high-value audiences and design AI-powered acquisition strategies—combining data signals, channel selection, and creative optimization to bring the right customers in.

Map Your Customer Journeys

We audit existing experiences, map customer journeys, and define the target state — connecting CX to data, AI, and measurable outcomes.

Design for Conversion

UX/UI design, content strategy, and personalisation rules tailored to your customers — with architecture that integrates with your existing tech stack.

Build with AI from Day One

Modern, composable platform development with AI Accelerators integrated from day one — not retrofitted after launch.

Launch with Confidence

Phased rollout with monitoring, team training, and operational handover — instrumented for conversion tracking from go-live.

Learn and Improve

Continuous A/B testing, AI model refinement, and journey expansion based on real performance data. Build & Manage — we optimise with you.

Attract the Right Customers

We identify high-value audiences and design AI-powered acquisition strategies—combining data signals, channel selection, and creative optimization to bring the right customers in.

Map Your Customer Journeys

We audit existing experiences, map customer journeys, and define the target state — connecting CX to data, AI, and measurable outcomes.

Design for Conversion

UX/UI design, content strategy, and personalisation rules tailored to your customers — with architecture that integrates with your existing tech stack.

Build with AI from Day One

Modern, composable platform development with AI Accelerators integrated from day one — not retrofitted after launch.

Launch with Confidence

Phased rollout with monitoring, team training, and operational handover — instrumented for conversion tracking from go-live.

Learn and Improve

Continuous A/B testing, AI model refinement, and journey expansion based on real performance data. Build & Manage — we optimise with you.

Customer Stories

See all customer stories
How DBS Improved First Login by 84% with Compliant, Personalised Broadcasts 
Financial Services Singapore AI Experiences

How DBS Improved First Login by 84% with Compliant, Personalised Broadcasts 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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First Login Increase
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CAC Reduction
How ADA Built, Managed, and Enhanced D2C for leading Apparel Company across APAC
Retail Malaysia Digital Commerce

How ADA Built, Managed, and Enhanced D2C for leading Apparel Company across APAC

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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YoY Growth
0 K
Products Managed
How OCBC Securities reduced acquisition costs by 61% with full-funnel AI optimization
Financial Services

How OCBC Securities reduced acquisition costs by 61% with full-funnel AI optimization

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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35% increase in repeat purchases
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35% increase in repeat purchases
See all customer stories

Explore more solutions

Customer Intelligence
Personalization & Orchestration

Customer Intelligence

Build a unified customer view with predictive models, powering segmentation, propensity, churn signals, and next-best actions.
View solution
Digital Commerce
Commerce

Digital Commerce

Always-on D2C, marketplace, and social commerce, backed by intelligence driving growth and margin
View solution
Omnichannel Commerce
Commerce

Omnichannel Commerce

Unified execution across channels aligning operations and profitability by channel with intelligence-led coordination
View solution

See How ADA AI Experiences Can Transform Your Digital Experience

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