How ADA Built, Managed, and Enhanced D2C for leading Apparel Company across APAC
40% YoY Growth | 159K Products Managed | 22K Items Sold Year 1 | 70K subscriber base
A global footwear and apparel brand needed to establish a direct-to-consumer presence across Southeast Asia but had no infrastructure to do it. There was no online retail platform in Malaysia, Singapore, or Hong Kong. The brand lacked both an ecommerce team for daily operations and a technical team for platform development.
The gap was comprehensive from frontend customer experience to backend catalogue management for 159K SKUs. They couldn’t just build a platform; they needed someone to run it, maintain it, and continuously improve it.
ADA delivered end-to-end D2C platform build with CX design, technology development, and ongoing operations across all three markets. 159K products were onboarded with SKU upload and master catalogue coordination.
Continuous feature development averaged 20+ new functions per year, with 100+ features delivered across the engagement. CRM and email marketing automation built a 70K subscriber base with 1M+ annual emails. Year 1 delivered 22K items sold; subsequent years delivered 30-40% YoY GMV growth.
