How an Indonesian Real Estate Developer Achieved 5.5X Appointment Increase with CDP
5.5X increase in appointments per month | 18% increase in booking deposits | 30% increase in total deposit value
A leading Indonesian real estate developer with 76+ projects across 33 cities needed to improve digital marketing for new development launches. Generic ads reached broad audiences without personalization, prospects interested in luxury condos received the same messaging as those interested in affordable housing.
Without unified customer data, there was no way to personalize targeting. Each campaign started from scratch with no ability to leverage insights from previous interactions.
ADA implemented Treasure Data CDP with personalised targeting for Facebook and Google campaigns. The CDP unified data from website visits, past inquiries, and property preferences into profiles that could drive segmentation.
Instead of broad audiences, campaigns reached segments defined by demonstrated preferences: project type, budget range, location preference, and purchase timeline signals. Appointments increased 5.5X per month. Booking deposits increased 18%. Total deposit value increased 30%.
