Case Study
How Boost Malaysia Achieved 3X Efficiency and 57% Higher Engagement with CRM Integration
The Results
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X
productivity boost: campaign setup and execution become faster and more efficient
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%
higher open and click rates on WhatsApp compared to other channel like push notifications and email
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reduced cost-per-acquisition through optimized campaign strategies, achieving parity with conversion campaigns through optimized campaign strategies, achieving parity with conversion campaigns
The Challenge
Boost Malaysia, Southeast Asia’s leading mobile wallet provider, encountered critical operational hurdles in their customer engagement strategy:
- Campaign Complexity: Their teams spent excessive time manually managing cross-channel campaigns, creating bottlenecks in customer outreach
- Engagement Deficit: Traditional channels yielded suboptimal engagement metrics, particularly in open and click-through rates
- Data Silos: The absence of WhatsApp campaign integration with their primary CRM created blind spots in customer journey analytics
The Strategy
Through comprehensive analysis, Boost recognized the need for a unified marketing ecosystem. The solution: integrating CleverTap’s capabilities with ADA Asia’s Business Messaging Platform (BMP) to create a seamless, data-driven engagement engine. Hence ADA Asia delivered a three-pronged solution
- Seamless Integration: Unified CleverTap CRM with ADA’s BMP, enabling end-to-end campaign automation
- Precision Marketing: Deployed targeted WhatsApp campaigns using advanced customer segmentation
- Interactive Engagement: Implemented CTWA campaigns with intelligent bot flows, backed by real-time analytics from CleverTap and Facebook Ad Manager
The Execution
- Deployed AI-driven customer segmentation through CleverTap for precise WhatsApp targeting
- Established real-time performance monitoring for comprehensive campaign insights
- Implemented data-driven A/B testing to maximize CTWA campaign effectiveness
