We elevated profit margins of a leading Food Delivery & Quick Commerce brand with our Strategic Pricing Solution
The client is a leading food delivery and Q-Commerce platform in India, with over 100 million customers and a revenue of $900 million. They are revolutionizing the industry with their technology and commitment to customer satisfaction
The client was losing ground to competitors’ pricing strategies, impacting customer retention and market share, while needing to boost these metrics without compromising on profitability.
ADA designed a data-driven Strategic Pricing Solution that replaced broad, one-size-fits-all promotions with precise, behaviour-based incentives aligned to the client’s growth and profitability goals.
We began by analysing historical order data, customer lifetime value, and price sensitivity patterns to identify meaningful behavioural segments. Customers were then grouped into frequency-based and value-based buckets, enabling tailored cashback strategies that encouraged faster repeat purchases without overspending on incentives.
Classified users by purchase frequency, order value, and responsiveness to promotions to target incentives where they would drive the most incremental impact.
Designed time-bound cashback offers that expired within a few days, creating urgency while maintaining tight control over promotional spend.
Implemented cost-per-incremental-order thresholds and contribution margin tracking to ensure all campaigns stayed within profitability targets.
Ran A/B testing and performance monitoring to refine offer levels, timing, and audience selection in real time, improving effectiveness over successive campaigns.
Embedded the framework into the client’s pricing and campaign systems so teams could launch, track, and optimise promotions at scale.
