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Consumer Goods

Intelligence-led commerce solutions for Consumer Goods brands

We power always-on commerce intelligence and execution across marketplaces, D2C, distributors, and retail, turning signals into real-time decisions that protect margin, improve availability, and lift sell-out.

Data With Media Title

ADA’s Impact on Consumer Goods vertical

Today’s engagement with your customers doesn’t happen just through one channel. Modern trade, general trade, distributors, marketplaces, D2C – each with different economics, data, and margin pressure. ADA coordinates execution across them with unified commercial intelligence, AI-powered prediction and operations that enable brand to win. 

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GMV growth since inception through coordinated marketplace operations (Personal Care Brand)
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conversion rate uplift through end-to-end store management and campaign coordination (Personal Care Brand)
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efficiency gain — P&L forecasting reduced from 60 minutes to 1 minute (Global Snacking Company)

We specialise in Consumer Goods commerce

building unified commercial visibility and operating digital channels that complement, not compete with, traditional trade 

Technology partners:

  • Shopee
  • Lazada
  • TikTok Shop
  • Meta
  • Salesforce
  • Google Cloud
  • Snowflake 

Our Data-Led Approach to Consumer Goods Transformation

Consumer Goods companies need to see where they’re actually making money. ADA combines marketplace operations, retail media management, and commercial intelligence to help you coordinate execution across fragmented channels with true profitability visible. 

ADA Solutions for Consumer Goods Brands

Marketplace Growth
An always-on marketplace operations layer that improves digital shelf execution, media effectiveness, and sell-out performance across Shopee, Lazada, TikTok Shop, and Amazon.
Omnichannel Commerce
Unified commerce execution across e-commerce marketplaces, D2C, social commerce, and B2B distribution – coordinating operations and profitability across all channels.
Intelligent Commerce
Real-time visibility and AI-powered recommendations across omnichannel commerce online, offline, B2B distribution, and supply chain. See what’s happening, why, and what to do next.

Customer Stories

See all customer stories
How PepsiCo Built AI-ready Data for Manufacturing Intelligence 
Consumer Goods Data For AI

How PepsiCo Built AI-ready Data for Manufacturing Intelligence 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
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Batch Deviation Addressed
How a Global Snacks Company Gained Cross-Channel Visibility into Brand Performance 
Consumer Goods Omnichannel Commerce

How a Global Snacks Company Gained Cross-Channel Visibility into Brand Performance 

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Conversion Uplift
How a Leading Personal Care Brand Achieved 80% GMV growth through Coordinated Commerce Operations 
Consumer Goods Omnichannel Commerce

How a Leading Personal Care Brand Achieved 80% GMV growth through Coordinated Commerce Operations 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
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GMV Growth
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See how ADA Can Transform Your Commerce outcomes

Talk to ADA’s Consumer Goods experts or book a tailored demo