Upcoming Event
Date
Mar 4, 2026
Time
4:30pm-6:30pm
Location
MWC Barcelona, ADA Booth, Hall 6, Booth No. 6F61
Type
In-person
The Conversational AI Moment: Telcos’ next growth Play?
ADA-hosted panel at MWC Barcelona 2026.
Is Conversational AI a real growth engine for telcos or just a smarter FAQ? Join ADA, Meta and XLSMART for a fast, no-fluff debate on AI agents, the battle for the customer interface, and what it takes to turn conversations into ARPU, retention, and measurable outcomes.
Is Conversational AI a real growth engine for telcos or just a smarter FAQ? Join ADA, Meta and XLSMART for a fast, no-fluff debate on AI agents, the battle for the customer interface, and what it takes to turn conversations into ARPU, retention, and measurable outcomes.
Date
Mar 4, 2026
Time
4:30pm-6:30pm
Location
MWC Barcelona, ADA Booth, Hall 6, Booth No. 6F61
Type
In-person
Event Description
Telcos are entering an era where the next competitive edge is smarter interactions. In that era, one question cuts through the noise: is Conversational AI a genuine next best growth lever, or mostly hype dressed as automation?
In this 30-minute session, ADA brings together a sharp triad of perspectives: the Operator, the Platform, and the Orchestrator, to unpack what’s working, what’s failing, and what it takes to scale beyond pilots. Expect a fast-paced, candid discussion on AI agents vs chatbots, telco apps vs WhatsApp, data trust and governance, and how to measure real ROI: resolution, churn reduction, and revenue uplift.
Agenda
-
16.30 – Panel
-
17.00 – Post-panel Cocktail
Meet the Speakers
Location Details
MWC Barcelona,
ADA Booth,
Hall 6, Booth 6F61
Don’t miss your chance to join industry leaders shaping the future of AI — secure your spot at this ADA event today.
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