Skip to main content

Blog Archives

Older posts

Enhancing branch digital transformation for an Indonesian commercial bank with location analytics

Case Study

Enhancing branch digital transformation for an Indonesian commercial bank with location analytics

The Results
  • Non-performing branches were identified and relocated to locations with the highest concentration of the desired target audience.
  • Strategic locations with a richer concentration of high affluent population (wealth managers, businesses, and employee personas) without any banking service presence were identified.
  • ADA’s Location Planner insights were integrated into the core of the client team’s 5-year branch transformation blueprint.
The Challenge

As Indonesia’s banking landscape grew more competitive, the client needed to find their competitive edge to continue growing in times of critical uncertainty.

The client turned to ADA to leverage our data analytics expertise to evaluate several key locations to determine the presence and distribution of Syariah banking competitors. In addition, our heatmap enables our client to optimize the blueprint of their branches for the next 5 years.

The Strategy

1. Derive insights from XACT, ADA’s proprietary DMP

We were able to draw fundamental information to assess location opportunities for customer profiling: Audience Movement, Area Density, Competitive Intensity.

2. Identify low / non-penetrated hotspot location

We identified unpenetrated “hotspots” by using the customer and Point of Interest (POI) filters to validate the branch model and identify a new location with minimal competition.

3. Identify underserved hotspot locations

Besides identifying the underserved areas for a new branch concept, we also assessed competitive intensity and uncovered underserved hotspots for the right branch mix.

4. Determine whether to retain or relocate branches

Using heatmap, we determined whether its several existing branches can be retained, or if a new branch or relocation would be necessary.

The Execution

1. Regional Location Planner

Split into 8 different regions with multiple filters, e.g., home vs. footfall density, segment, age, affluence, and more were applied to verify the customer behaviour of a particular location.

2. Commercial Dashboard

The Commercial Dashboard enables the client to choose multiple variables on province and industry type, with colour-concentration intensity.

3. Customer Zip Dashboard

Displays the density of the client’s customer in particular areas based on customer segments such as company/merchants/premier customers with activity status (dormant vs. active).

Content
The Results
The Challenge
The Strategy
The Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

Acquiring high-value users for Tokocrypto with predictive analysis and lowering customer acquisition costs

Case Study

Acquiring high-value users for Tokocrypto with predictive analysis and lowering customer acquisition costs

The Results
0 %
reduction in CAC against benchmark
0 %
growth in Monthly Active Users
0 %
growth in funnel conversion rates
The Challenge

As the crypto industry experienced a global boom in late 2021, Tokocrypto, an Indonesian-based crypto trading app, faced the challenge of sustaining growth amid increased market volatility in early 2022. To tackle our goals, we focused on the following:

  • Not just the number of new users but also those who successfully completed registration and nurtured them to KYC completion, i.e., CRO (Conversion Rate Optimisation) tactics
  • Not just the number of trading users but also the number of users completing registration and KYC steps in the journey, i.e., cross-sellability
  •  Not just cost per download but also driving down the Customer Acquisitions Cost (CAC)
The Solution

The strategy began with targeting a broad audience and refining actions based on gathered insights. Additional factors like offline and online behavior were considered, focusing on a mid to high affluence demographic in Jakarta and Java. Customized creatives were produced to align with specific audience segments, and programmatic affiliate channels were utilized to build look-a-like audiences. Predictive analysis models, behavior-based targeting, and device-based targeting were employed for optimization.

Awards
  • Silver in Excellence in Data-Driven Marketing & Consumer Insights category at Marketing Excellence Awards 2022
  • Gold in Excellence in Mobile Marketing category at Marketing Excellence Awards 2022
Content
The Results
The Challenge
The Solution
Awards
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

We helped improve operational agility and reduce turnaround time by implementing Customer Data Platform (CDP)

Case Study

We helped improve operational agility and reduce turnaround time by implementing Customer Data Platform (CDP)

The Results
Substantial decrease in BI team workloads
Achieved faster data retrieval times, enhancing overall operational efficiency.
A single customer view across products promotes consistency and coherence in customer data.
Enabled the creation of segments based on different criteria and conditions across various products.
The Challenge
1 Data Fragmentation and Management Complexity​​

The client, a credit service company offering a range of credit and finance products, manages data for approximately 2 million actively transacting customers. ​ The client grappled with challenges related to ineffective marketing efforts and missed revenue opportunities. The business units heavily relied on the BI team for data extracts due to siloed datasets, causing operational inefficiencies, execution delays, and straining resources.​​

As the company expanded, the surge in customer data across multiple systems and marketing channels led to fragmented data silos. This resulted in incomplete records and inconsistent data quality, impacting all business units. This fragmentation hindered a comprehensive view of the customer journey, undermining the accuracy of customer analysis for segmentation strategy and activation approaches.​​

2 Overreliance on BI for Data Access​

Business units were reliant on the BI team for data extracts due to the isolated nature of datasets, preventing them from obtaining data autonomously. This caused a bottleneck, resulting in time-consuming processes, project timeline delays, and an overburdened BI team. These challenges collectively impact the overall agility and performance of the business.​

ADA implemented a system that enables direct, self-service data access for business units, crucial to streamlining workflows, expediting decision-making, and relieving the excessive demands placed on the BI team.​

The Solution

With the implementation of the Customer Data Platform (CDP), the client could unify customer data from all sources, cleanse it, and make it available for analysis, segmentation, and activation. The solution enabled the client to personalise interactions and deliver a better customer experience. By consolidating customer data into a single source of truth, they could perform credit criteria analysis and improve the SLA / abandoned rate when handling customer inquiries. Furthermore, the CDP solution eliminated the need for multiple tabs to view customer information in our core system, thereby increasing productivity.​​

The Master Segment Creation feature was used to develop a Centralised Customer Data Repository. This repository efficiently stores all relevant customer data, including personal details, contact information, current active product details, past application history, card transaction details, loan repayment history, etc. Additionally, a comprehensive Data Dictionary was created for business users.​​

This implementation provided the client with a unified 360-degree view of customer data, significantly enhancing data integrity and management. It aided in the accurate creation of customer segments, enhancing marketing and customer service strategies.​​

To address the challenge, ADA developed three automated dashboards using Power BI, exporting unified customer data from the CDP. These dashboards include a Single Customer View Dashboard, a Cross-Sell Campaign Report, and a Customer Demographic Dashboard. The primary goal was to reduce the reliance on the BI team by providing direct access to essential data visualisations and insights.​

The dashboards featured performance metrics, interactive filters, and clear data visualisations to track progress towards specific goals, customising views based on individual needs, and displaying data in an easily understandable format.​

This implementation enabled business unit teams to take swift actions, reduced the turnaround time for generating insights, and ensured data accuracy by eliminating manual processes. The prioritisation of these dashboards was determined by the project team, aligning with the specific needs of different business units within the company.​

Content
The Results
The Challenge
The Solution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

We transformed client’s operations through Customer Data Platform (CDP) integration for growth and enhanced revenue streams

Case Study

We transformed client’s operations through Customer Data Platform (CDP) integration for growth and enhanced revenue streams

The Results
Our campaign witnessed an increase of conversion rates from 2.78% to 3.04% in cross-sell campaigns.
Achieved faster data retrieval times, enhancing overall operational efficiency.
A single customer view across products promotes consistency and coherence in customer data.
Enabled the creation of segments based on different criteria and conditions across various products.
The Challenge
1 Data Fragmentation and Management Complexity

The client, a credit service company, grappled with challenges related to ineffective marketing efforts and missed revenue opportunities. The business units heavily relied on the BI team for data extracts due to siloed datasets, causing operational inefficiencies, execution delays, and straining resources.

As the company expanded, the surge in customer data across multiple systems and marketing channels led to fragmented data silos. This resulted in incomplete records and inconsistent data quality, impacting all business units. This fragmentation hindered a comprehensive view of the customer journey, undermining the accuracy of customer analysis for segmentation strategy and activation approaches.

2 Inadequate Customer Segmentation and Campaign Strategy

The absence of a unified customer dataset and analysis capabilities resulted in inefficient and ineffective customer segmentation strategies. The marketing team’s inability to perform informed data analysis impeded the creation of personalised and high-converting campaigns, leading to less impactful marketing efforts and lost revenue opportunities.

ADA implemented a Customer Data Platform (CDP) to resolve the challenges faced by the client.

The Solution

With the implementation of the Customer Data Platform (CDP), the client could unify customer data from all sources, cleanse it, and make it available for analysis, segmentation, and activation. The solution enabled the client to personalise interactions and deliver a better customer experience. By consolidating customer data into a single source of truth, they could perform credit criteria analysis and improve the SLA / abandoned rate when handling customer inquiries. Furthermore, the CDP solution eliminated the need for multiple tabs to view customer information in our core system, thereby increasing productivity.

The Master Segment Creation feature was used to develop a Centralised Customer Data Repository. This repository efficiently stores all relevant customer data, including personal details, contact information, current active product details, past application history, card transaction details, loan repayment history, etc. Additionally, a comprehensive Data Dictionary was created for business users.

This implementation provided the client with a unified 360-degree view of customer data, significantly enhancing data integrity and management. It aided in the accurate creation of customer segments, enhancing marketing and customer service strategies.

The client employed the Audience Studio feature for seamless customer segmentation creation. An advanced Propensity Scoring model at the Product Category Level was developed. This model assigns propensity scores to customers for each product SKU or Scheme, assessing the likelihood of a customer successfully applying for specific products across six main product categories. The scores range from 0 to 1, indicating the level of fit between the product category and the customer’s needs and preferences.

The function streamlined the segmentation process, allowing for quick and intuitive creation and management of customer segments. Meanwhile, the Propensity Scoring model provided a quantifiable measure of a customer’s likelihood to engage in cross-selling campaigns.

This dual approach not only improved the accuracy and efficiency of targeting in marketing campaigns but also optimised resource allocation by focusing efforts on customers with the highest propensity to convert, significantly enhancing the effectiveness of marketing strategies.

Content
The Results
The Solution
The Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

ADA uses Tech and AI to deliver deep insights through tailored dashboards for international payment brand in Japan

Case Study

ADA uses Tech and AI to deliver deep insights through tailored dashboards for international payment brand in Japan

The Results
Increased the speed to analyse data and extract business insights
Identify and segment high value bank and merchants
Improved the client brand as a strategic partner for all banks and enhancing engagement with customers
The Challenge

The client is Japan’s premier and only international payment brand with more than 80 million users globally. The client faces several challenges, including a vast amount of transactional data without sufficient insights for exploring new business opportunities. They lack access to customer PII data which hinders their ability to identify customer-level data in the transactions.

The client needs to collaborate with banks and merchants that possess the necessary PII for personalized targeting. This has created a prioritisation problem for the client as there are thousands of banks and merchants to collaborate with.

The Solution
ADA stepped in and provide a solution which involves creating a suite of approximately 50 dashboards that cover the KPIs and performance of the banks and merchants. With this, it is no longer time consuming as the client can analyse, extract business insights and prioritise collaboration with banks and merchant based on their performance.
__wf_reserved_inherit
Dashboard screenshot that provides a macro level view of market dynamics and issuer-specific metrics for top 20 merchants. The dashboards include critical market-level KPIs, such as market sales, active cards, usage frequency, and ticket prices.
__wf_reserved_inherit
Dashboard screenshot that provides a micro level view of Top 20 merchant’s performance based on the Country, Issuer bank and date level. The dashboards include critical market-level KPIs, such as market sales, active cards, usage frequency, and ticket prices.
__wf_reserved_inherit
Screenshot of a report designed to offer valuable insights into the performance metrics of our top 20 merchants over a one-year period. The report is structured to provide a comprehensive overview, issuer-level breakdown, and detailed insights for each individual merchant.
Content
The Results
The Challenge
The Solution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

ADA elevates Boost’s brand growth with business & consumer insights

ADA elevates Boost’s brand growth with business & consumer insights

Results
0 %
in new users
0 %
in re-engaging lapsed users
0 x
increase in weekly transactions
The Challenge

As the COVID-19 pandemic struck, eWallet adoption skyrocketed in Malaysia. With businesses shuttered and the government advocating for digital transactions, Boost found itself in a fiercely competitive landscape. To stay relevant, Boost embarked on a multifaceted mission:

  • Engage and retain their existing user base
  • Acquire new users
  • Drive Gross Transaction Value (GTV)
  • Facilitate the shift of MSMEs online
Solution
1 Derive insights from XACT, ADA’s proprietary data DMP

We managed to identify specific B40 COVID-19 crisis personas and worked towards meeting their needs. These personas were: Adaptive Shoppers, The Bored Homebody, The Health Nut, and The WFH Professional.

2 Using GWI (Audience Insight Tools)

We found that endorsements by celebrities are 1.5 times more likely to persuade our users to use our brands. This insight was central to our idea of getting KOLs to promote the brand and engage with our users.

Results
Challenge
Solution
Get in touch

Let’s turn your data and AI into measurable outcomes

Book a Demo

ADA boosts sales by 5370% for a Singaporean travel insurance brand with paid search

ADA boosts sales by 5370% for a Singaporean travel insurance brand with paid search

Results
0 %
growth in sales within 6 months
0 %
reduction in CPA
The Challenge

In the competitive landscape of Singapore’s travel insurance sector, established industry giants typically hold sway over consumer preferences. However, when travel restrictions eased post-pandemic, an influx of brands and options inundated the market. To navigate this rapidly changing landscape and compete with dominant players during the surge in demand, our client required a dynamic strategy capable of adapting swiftly and driving sales. Our approach focused on cultivating various touchpoints to build brand awareness, fuel consideration, and ultimately drive conversions.

Solution

To address consumer demands for flexible, comprehensive travel insurance covering vital features like cancellation, refunds, and COVID-19 coverage, we adopted a full-funnel strategy. This entailed placing significant emphasis on search channels to engage potential customers at every stage of their purchase journey. Recognizing the critical battleground at the bottom of the funnel, particularly on platforms like Google and Bing, we concentrated on driving conversion.

We executed a multi-pronged approach, encompassing Facebook and search campaigns on Google and Bing, alongside the implementation of Google Performance Max campaigns. Thorough keyword research was conducted to comprehensively cover various user intents amid the market’s volatility. Tailored remarketing campaigns were designed to instill a sense of urgency in prospects, with vigilant monitoring to seize opportunities for increased budget allocation based on emerging travel trends. Leveraging machine learning, we harnessed millions of signals to optimize bidding strategies for enhanced efficiency and conversions.

Results
Challenge
Solution
Get in touch

Let’s turn your data and AI into measurable outcomes

Book a Demo

Enhancing branch digital transformation for an Indonesian commercial bank with location analytics

Enhancing branch digital transformation for an Indonesian commercial bank with location analytics

Results

  • 100% of underperforming branches identified and prioritized for relocation to higher-potential trade areas

  • New high-affluence opportunity zones mapped, uncovering untapped locations with strong concentrations of wealth managers, businesses, and salaried professionals lacking banking presence

  • Location Planner insights embedded into 5-year transformation roadmap, guiding long-term branch strategy and investment planning

The Challenge

As Indonesia’s banking landscape grew more competitive, the client needed to find their competitive edge to continue growing in times of critical uncertainty.

The client turned to ADA to leverage our data analytics expertise to evaluate several key locations to determine the presence and distribution of Syariah banking competitors. In addition, our heatmap enables our client to optimise the blueprint of their branches for the next 5 years.

The Solution
1 Derive insights from XACT, ADA’s proprietary DMP

We were able to draw fundamental information to assess location opportunities for customer profiling: Audience Movement, Area Density, Competitive Intensity.

2 Identify low / non-penetrated hotspot location

We identified unpenetrated “hotspots” by using the customer and Point of Interest (POI) filters to validate the branch model and identify a new location with minimal competition.

3 Identify underserved hotspot locations

Besides identifying the underserved areas for a new branch concept, we also assessed competitive intensity and uncovered underserved hotspots for the right branch mix.

4 Determine whether to retain or relocate branches

Using heatmap, we determined whether its several existing branches can be retained, or if a new branch or relocation would be necessary.

Execution
5 Regional Location Planner

Split into 8 different regions with multiple filters, e.g: home vs. footfall density, segment, age, affluence, and more were applied to verify the customer behaviour of a particular location.

6 Commercial Dashboard

The Commercial Dashboard enables the client to choose multiple variables on province and industry type, with colour-concentration intensity.

7 Customer Zip Dashboard

Displays the density of the client’s customer in particular areas based on customer segments such as company/merchants/premier customers with activity status (dormant vs. active).

Results
Challenge
Solution
Execution
Get in touch

Let’s turn your data and AI into measurable outcomes

Book a Demo

Learn how ADA achieved 23,000 App Installs for Singlife in just 2 Months!

Case Study

Learn how ADA achieved 23,000 App Installs for Singlife in just 2 Months!

The Results

The campaign achieved a significant cost optimization of 23% in event cost per install (CPI) over a three-month period – substantial reduction in the cost required to acquire each new user through the campaign. Additionally, exceptional Click-to-Install (CTI) rate, reaching a staggering 0.80%. This performance significantly surpasses the industry standard, which typically falls within a range of 0.05% to 0.1%.  In other words, users were twelve times more likely to click on our ad and proceed with the installation compared to the average benchmark. The additional effort on running the campaign outside of programmatic such as Meta & UAC yielded -50% lower in CPI, and a higher CTR than BSFI industry benchmark , wherein click-to-Install rate soaring at an astonishing 4.51%, surpassing the established common industry benchmark of 0.05% – 0.1%.

0 %
Target Installs
0 %
Install:User Registration (Benchmark at 15%)
0 %
Lower CAC
Challenge

Singlife, recognized as a trailblazer in digital life insurance services within the Philippines, launched a strategic initiative aimed at significantly increasing app installations. With a clear objective of achieving 23,000 installs over a span of three months, the campaign was designed to appeal to individuals actively seeking insurance products. By focusing on this target demographic, Singlife aimed to enhance accessibility and engagement among users keen on exploring and securing insurance solutions through their mobile platform.

Solution

By carefully aligning creatives with the target audience and optimizing campaign delivery, this approach enhanced audience targeting precision. This allowed for pinpointing user types most likely to convert. Analyzing the performance of key visuals within each audience segment informed the strategic scaling of the campaign. Additionally, visual sizes were optimized for best practices across programmatic platforms. This comprehensive strategy resulted in a significant 10% improvement in campaign performance. Conversions were greatly aided by the location-based targeting approach. We concentrated on users in important regions such as the Philippines, where rapid, easy installs are readily available to customers and development is thriving. Using programmatic marketing, we identified people who were most likely to convert to Singlife app. This focused strategy that made use of location data raised engagement and conversions in addition to app installs.

Content
Results
Challenge
Solution
Get in touch

Let’s turn your data and AI into measurable outcomes

Book a Demo

ADA Enables Tokocrypto’s Successful Navigation of Indonesia’s Complex Crypto Landscape

Case Study

ADA Enables Tokocrypto’s Successful Navigation of Indonesia’s Complex Crypto Landscape

The Results

Maintaining the number of registered users, we improved the audience strategy towards KYC4 (user who are converted until KYC4 step) whereas the KYC4 increased by +235% in average on the following month. A +181% average month-on-month increase in app installations was observed. Furthermore, we improved the Install-to-Registration rate by +80%compared to the client’s benchmark, highlighting our effective user acquisition strategies and commitment to delivering significant growth in digital engagement.

    0 %
    reduction in CAC against benchmark
    0 +
    Daily Average of New Users Completing KYC
    0 %
    Improvement on the Funnel Conversions
    0 %
    Conversion Rate on Users Completing KYC to Trading
    Challenge

    Tokocrypto, a prominent platform in Indonesia for trading Bitcoin and other crypto assets, launched a campaign to drive app downloads, with a secondary focus on boosting user registrations. The campaign leveraged Programmatic channels to not only achieve installations but also push conversions through the lower funnel. The campaign faced significant challenges, primarily in identifying and acquiring the right audience in the highly volatile crypto market. This required a sophisticated targeting strategy aimed at individuals with a high propensity to invest in crypto assets, even amidst market downturns. ADA’s approach went beyond conventional methods, employing advanced data analytics and behavioral insights to pinpoint and engage this niche audience effectively.

    Strategy

    Audience targeting was meticulously planned to maximise relevance and conversion potential. Demographic targeting focused on individuals aged 22-45 in Indonesia, encompassing both genders. Interest and behavior targeting engaged users keen on crypto trading and financial services. Specific personas such as crypto enthusiasts, investors, tech-savvy users, and financial optimisers were identified and targeted to enhance campaign effectiveness. To further amplify the campaign’s impact and engagement, customised creatives and targeted messaging were developed. This strategic personalisation was designed to not only attract users to download the Tokocrypto app but also to encourage them to complete key in-app events, thereby enhancing user retention and activity. A key differentiator in this campaign was the integration of our ADA’s Acquisition CPA calculator. Unlike traditional estimation tools, the CPA Calculator that is powered by AI modeling and 6 years of solid data from past campaigns that we did across 12 markets in Asia with allowed us to precisely gauge the cost per acquisition based on the client’s budget, industry, and performance objectives, helping us to allocate resources efficiently and maximise the campaign’s ROI while maintaining low acquisition costs.

    Awards
    1 Bronze in Excellence in Programmatic Marketing at Marketing Excellence Awards 2024
    2 Gold in Excellence in Mobile Marketing at Marketing Excellence Awards 2022
    3 Silver in Excellence in Data-driven Marketing and Consumer Insights at Marketing Excellence Awards 2022
    Content
    Results
    Challenge
    Strategy
    Awards
    Get in touch

    Let’s turn your data and AI into measurable outcomes!

    Book a Demo
    Older posts