ADA Unveils 2024 Financials and Vision for Future Strategic Growth

ADA Unveils 2024 Financials and Vision for Future Strategic Growth

ADA recently shared its ambitious value creation journey for 2025 at the Axiata Analyst & Investor Day in Kuala Lumpur. Presented by ADA’s CEO, Srinivas Gattamneni, the session outlined the company’s robust performance, strategic direction, and commitment to reshaping industries with Data and AI-powered solutions.

Key Highlights from the Presentation:

1. Strong Financial Performance:

• ‍Revenue Milestone: ADA achieved US$210 million in gross revenue for 2024.‍
• Cash Reserves: With US$80 million in cash and zero debt, ADA is primed for further growth and strategic investments.

2. Transformative Business Model:
ADA continues to lead with its unique integration of Data, AI, Technology and Digital Operations across four core pillars:

• ‍Data & AI: Building enterprise-level Data solutions and AI capabilities to turn data into action‍
• Ecommerce Enablement: Driving outcomes through AI-powered intelligent Commerce and seamless ecommerce operations and tools.‍
• Digital Marketing: Enabling hyper-personalised, performance-driven campaigns and creative at scale. ‍
• Customer Engagement: Enhancing post-transaction customer experiences via conversational AI and omnichannel communication.

3. Expansion into Global Markets:
ADA is accelerating its global ambitions. With its shift to adaglobal.com, the company is entering the US market in early 2025 while building on its presence in the Middle East and other regions. This strategic shift underscores ADA’s evolution from a regional leader to a global partner for Data and AI solutions.

4. Innovative AI-Powered Solutions:
ADA has launched its AI CoPilot Suite, an enterprise-ready productivity and decision-making tool tailored for marketing and ecommerce professionals. This suite includes modules for:

• Price optimisation
• Promotion management
• Demand forecasting
• Supply chain and inventory management

5. Focused Investment Strategy:
ADA’s growth blueprint emphasises:

• Establishing a data and AI moat for clients
• Expanding its proprietary IP and AI-driventools to deliver scalable, integrated solutions
• Deploying its cash reserves for targeted acquisitions to enhance AI and data capabilities

6. Clear Growth Trajectory:
With a proven track record of organic growth and profitability, ADA aims to double its EBITDA by leveraging its proprietary solutions, entering developed markets, and expanding its global footprint.

ADA’s CEO closed the session by reaffirming the company’s mission to empower businesses with actionable data, advanced AI, and cutting-edge technology. As ADA enters its next phase of growth, it remains committed to delivering measurable value for clients while scaling its impact across industries globally.

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