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Personalization & Orchestration

Scale personal experiences that convert by unlocking intelligence in every journey

Personalized experiences that feel
one-to-one, at enterprise scale

Connected data makes activation fast, channels work together, and experiences stay personal so opportunities land in time. ADA unifies customer data with AI-powered predictive intelligence, then orchestrates journeys across web, app, and messaging to lift conversion, retention, and ROI

Our solutions

Customer Intelligence

Build a unified customer view and predictive foundation with identity resolution, segmentation, and pre-built ML model packs (churn, propensity, RFM, next-best-action) to power targeting and real-time decisions. 

  

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Higher sales conversion
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Campaign productivity improvement

AI Experiences

Modernize digital journeys with personalization, experimentation, and measurement. Built to reduce drop-offs, lift conversion, and improve revenue per visit

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First login increase
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YoY GMV growth

Conversational AI

AI agents for marketing, sales, and service that understand customer intent, access your knowledge, and resolve issues instantly. Turning every interaction into a growth opportunity

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Query resolution rate
RM 0 M
Financing secured in 3 weeks
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Efficiency improvement in inquiry handling

Our Services

Delivered as a system, our solutions combine our proprietary platform, AI and Data accelerators with end-to-end services to continuously build, manage, and optimize 

Customer Intelligence

AI Experiences

Conversational AI

Customer Intelligence

CDP Implementation
Unified customer data foundation using packaged CDP like Treasure Data or composable CDP on Snowflake/Databricks. Includes ingestion, identity resolution, and governance.
Intelligent Prediction Models
AI and ML models that predict customer behavior and inform strategic decision-making — serving both immediate business objectives and long-term growth priorities
Data Enrichment (XACT Integration)
ADA’s proprietary data platform that aggregates and integrates third-party data sources demographic, location, socio-economic, telco signals, mobility, and behavioral data to enrich first-party customer profiles

AI Experiences

Experience Design & Strategy
CX consulting, journey mapping, UX research, and experience architecture. Defining the optimal customer experience before building
App/Web Development
Platform builds, app development, and legacy modernisation. Creating performant, scalable digital experiences built for personalisation from day one
AI Content Engine
AI powered content generation, personalisation, and optimisation at scale. Generative AI, dynamic creative optimisation, and A/B testing
Marketing Automation
Automated customer journeys, triggered communications, and campaign orchestration across channels. Integrated with CDP and AI Accelerators
Acquisition & Growth Engine
Intelligence led acquisition shifting from volume based to value based targeting. Performance marketing optimisation, cross sell orchestration, CLTV based segmentation

Conversational AI

Business Messaging Platform
Official WhatsApp Business Solution Provider platform for enterprise messaging at scale. Reliable delivery, compliance, broadcast campaigns, and failover routing
AI Studio
AI agent configuration and management platform. Prompt management, vertical persona packs (Financial Services, Retail, Telco, Healthcare), guardrails, and A/B testing
RAG Knowledge Base
Retrieval Augmented Generation layer connecting AI agents to enterprise knowledge. Document ingestion, semantic search, and response grounding
WhatsApp Voice
Voice calling within WhatsApp for hybrid experiences. Bridging chat and voice for complex advisory, high intent moments, and accessibility needs
Conversation Analytics
Reporting and insights for continuous optimisation. Containment dashboards, intent heatmaps, sentiment tracking, and ROI measurement

Chat with ADA’s experts or book a tailored demo to see which solution fits your business best.

Trusted Technology Partnerships powering seamless intergration

Meta Messaging Ecosystem

WhatsApp Business orchestration with multi channel readiness (WhatsApp, Instagram DM, Facebook Business Messaging). Designed for reliable delivery, governance, and analytics

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Conversational clients
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Messages per month
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Languages

Snowflake

ADA’s partnership with Snowflake goes beyond integration: we build vertical, outcome-led solutions on the Snowflake AI Data Cloud, combining AI-ready data foundations with accelerators that move teams from insight to activation fast. Recognized by Snowflake as Industry Solution Partner of the Year (SEA) in 2025, we’re also helping bring privacy-safe collaboration to market with Snowflake Data Clean Rooms, launching first one in Malaysia, so brands can unlock value from data without compromising trust.

Databricks

ADA’s partnership with Databricks powers enterprise-grade AI and analytics at scale on the Databricks Data Intelligence Platform. We help organizations unify their data estates, build production-ready ML pipelines, and operationalize GenAI use cases—from customer intelligence to demand forecasting. We bring pre-built accelerators and industry playbooks that compress time-to-value, whether it’s activating a lakehouse architecture or deploying real-time decisioning models across financial Services, retail, and telco.

Customer Stories

See all customer stories
How OCBC Securities reduced acquisition costs by 61% with full-funnel AI optimization
Financial Services

How OCBC Securities reduced acquisition costs by 61% with full-funnel AI optimization

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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35% increase in repeat purchases
0 M
35% increase in repeat purchases
How Cycle & Carriage Achieved 3X Productivity and 50% Higher Engagement 
Malaysia Conversational AI

How Cycle & Carriage Achieved 3X Productivity and 50% Higher Engagement 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
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Sales Conversion Increase
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Campaign Efficiency
How DBS Improved First Login by 84% with Compliant, Personalised Broadcasts 
Financial Services Singapore AI Experiences

How DBS Improved First Login by 84% with Compliant, Personalised Broadcasts 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
0 %
First Login Increase
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CAC Reduction
How MBSB Bank processed 75,000+ loan applications in one week
Financial Services Conversational AI

How MBSB Bank processed 75,000+ loan applications in one week

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
See full story
0 %
35% increase in repeat purchases
0 M
35% increase in repeat purchases
See all customer stories

FAQs

Straight answers about Personalisation & Orchestration

Do we need all three solutions?

No. Start where the constraint is (unified customer view, digital journeys, or conversational execution). They work together through shared signals and orchestration.

How is this different from a CDP/DXP/chatbot license?

ADA connects, governs, and activates your existing stack into measurable outcomes. Not just tool deployment. 

What is the fastest path to value?

Launch one high impact use case (acquisition efficiency, onboarding recovery, or servicing containment), instrument outcomes, then scale across journeys and channels.

We already have a CDP. Do we need Customer Intelligence?

If your CDP is working, great. We integrate with it. Customer Intelligence provides the data foundation and predictive models. If your CDP needs work, we fix the foundation first.

  

How is Conversational AI different from a chatbot?

Chatbots deflect. We resolve. Our AI agents use RAG to access real knowledge, AI Studio to maintain brand consistent personas, and intelligent escalation to know when humans are needed.

Discover how we can transform your experience into personalized journey that converts