We delivered 74% ROI for a Global Pet Care Leader with AI-driven Bundling
The campaign didn’t just resonate, it converted, turning a regulatory challenge into a mobile marketing success.
Brand Interest & Awareness
- 4.6× increase in branded search between October and December
- Steady, month-on-month growth in web traffic and engagement
Performance & Acquisition
Through ongoing optimisation and AI-powered signal learning:
- Conversions increased by 33%
- CPA dropped by 89%
- Direct traffic surged by 471%, reflecting stronger trust, recall, and word-of-mouth
Media & Strategy Impact
- High-impact formats delivered scale across parents’ daily digital touchpoints
- Parenting communities and KOL recommendations built credibility and mid-funnel momentum
- Meta ASC became a standout innovation, outperforming manual campaigns and proving viability for financial services
- Dual PMax streams delivered a 45% uplift, thanks to smarter segmentation of promotional vs. always-on periods
A top global pet care brand allowed each distributor to create their own product bundling schemes, leading to inconsistent offers, poor targeting, and low ROI from promotions. With no centralised view of order and product-level data, bundling strategies lacked insight into customer preferences and failed to maximise returns.
- Fragmented bundling decisions by distributors
- No consolidated order & product-level data
- Lack of product affinity insights by country and segment
- Bundles are often mismatched to actual customer buying patterns
- Limited ability to track ROI on bundles
- We unified order and product-level data across markets via the ADA Data Accelerator Platform
- Developed a product recommendation algorithm to identify high-performing bundle combinations
- Standardised bundling strategy, limiting combinations to proven high-affinity flavours per country
- Implemented ROI tracking dashboards to monitor bundling performance over time
- Aligned distributors on data-backed bundling rules for consistent execution
Our AI-powered platform transforms fragmented data into a cohesive, intelligent strategy, as demonstrated by our partnership with a leading pet care brand. Here is how our solution optimises product bundling to maximise ROI and align business operations.
1. Data Centralisation & Insights
The first step was to address the challenge of decentralised and fragmented data. Using the ADA Data Accelerator Platform, we unified all order and product-level data from various markets and distributors into a single source of truth. This critical process not only provided a consolidated view but also enabled us to move beyond gut-feel decisions. The platform’s AI capabilities then analysed this data to uncover hidden insights into product affinity and customer buying patterns by country and segment, revealing which combinations actually resonated with consumers.
2. Predictive Bundling Strategy
With a centralised view and deep insights, our solution developed a custom product recommendation algorithm. This algorithm identified the most high-performing bundle combinations, providing a data-backed blueprint for success. By standardising the bundling strategy, we were able to limit combinations to only those with proven high-affinity flavours per country. This eliminated mismatched bundles and ensured that every offer was tailored to actual customer preferences, directly addressing the core challenge of inconsistent promotions.
3. Performance Monitoring & Cross-Team Alignment
The final phase was to ensure the new strategy was both adopted and sustained. We implemented ROI tracking dashboards that provided a clear, real-time view of each bundle’s performance over time. This transparency enabled the brand to monitor its returns and make informed decisions. Crucially, we aligned all distributors on the new, data-backed bundling rules. This ensured consistent execution across all markets, transforming the brand’s promotional approach from a fragmented, low-ROI activity into a highly profitable and disciplined operation
