We standardized data and deployed AI forecasting to boost ROI by 136% and improve forecasting accuracy by 15% for a global grocer

A top global grocery retailer was struggling to accurately forecast sales, preventing them from setting realistic targets and fairly assessing team performance. Data was scattered across brands, channels, and countries, making it difficult to compare top-down vs bottom-up forecasts or track accuracy over time.

• Fragmented data across multiple sources
• No standardised forecasting framework
• Inconsistent targets across teams and markets
• Limited visibility into forecast accuracy
• Difficulty aligning business planning with actual performance

• We unified all sales data across brands, channels, and countries via the ADA Data Accelerator Platform.
• Built custom AI forecasting models (time series, organic growth, campaign uplift) to improve accuracy.
• Delivered trackers and dashboards for teams to monitor forecasts and compare top-down vs bottom-up results in real time.
• Embedded into workflows to ensure adoption and consistent performance tracking.

Driving Smarter Decisions with Unified Data

Our AI-powered solution works by transforming fragmented data into actionable intelligence, enabling you to optimise your business operations and accelerate growth. This is achieved through a three-step process:

1. Unify & Consolidate Data

We begin by unifying and ingesting all data from across your business’s brands, channels, and countries into a single, comprehensive platform. This process consolidates scattered information, providing a unified view of your real-time performance. Our platform ensures that your key performance indicators (KPIs) and business objectives are adopted and clearly displayed, giving you a holistic and accurate overview.

2. Analyse & Predict

With your data unified, our powerful AI capabilities analyse historical information on product demand, seasonality, user behaviour, and market trends. This analysis uncovers patterns that may be invisible to the human eye, providing a deeper understanding of your business landscape. Based on these insights, our predictive module generates accurate demand signals and forecasting recommendations, giving you a clear look into future outcomes.

3. Act & Optimise

The predictive outcomes and real-time performance data enable you to compare top-down and bottom-up results instantly. This clarity allows you to monitor your business’s health and quickly accelerate your decision-making process. By providing a clear and accurate foundation for your strategy, our solution empowers you to pivot with confidence and maximize growth.