1 February 2023

JAKARTA – Data driven marketing strategies are at the heart of today’s business landscape, and especially so for brands who wish to stay ahead of the curve. Indonesia’s largest integrated growth agency and digital service provider ADA seized this opportunity to be the enabler for companies in achieving their goals through data-driven strategies.

Boosting Visitors Numbers and Combating Online Fraud

With data at the core of campaigns, ADA worked together with BCA, one of the largest private banks in Indonesia on 2 separate campaigns and the collaboration produced 5 different awards in Marketing Excellence Awards Indonesia 2022; 2 Golds for Pivot Marketing and Brand Strategy, as well as 3 Silvers for Event Marketing, Marketing Transformation, and Performance Marketing.

The BCA Expoversary campaign is BCA’s annual one-stop service event, where customers can enjoy special KPR rates (home ownership loan), KKB rates (car loans), and KSM rates (motorcycle financing) as well as various banking and financial solutions in one place. These data-driven strategies enabled BCA Expoversary 2021 to garner an unprecedented number of visitors, despite the initial apprehensions concerning the post-lockdown footfall, given the fact that the prior edition was remodeled into an online event due to the prevailing travel restrictions. Surprisingly, the event recorded the highest ever number of leads, with the number of visitors double that of the 2020 edition, while BCA managed to engage the visitors with a variety of on-ground activities that were aimed at increasing loan signups.

“ADA understands the significance of this event for BCA. They advised us with their most data-driven strategies that strongly relate to our target audience. No wonder it successfully drove substantial public participation throughout the event. “We are thrilled with the results that we have achieved together,” said Norisa Saifuddin, Senior Vice President of PT Bank Central Asia Tbk.

The two companies also collaborated to create an educational campaign to address fraud. To further improve the effectiveness of their push and pull marketing strategy, ADA leverages data-driven marketing to accurately target the right consumers and deliver timely and relevant messages, resulting in tangible benefits for both their customers and their business. The campaign #AwasModus successfully entered BCA customers’ horizons and was able to strengthen brand loyalty in the long run. The campaign in total achieved over 60 million total impressions, more than 3 million clicks on #AwasModus contents, and more than 23 million video views across all social media platforms.

A Growth Partner to Achieve Business Goals

This year, ADA aims to sustain its position as the agency partner for businesses to grow through connected data, marketing, commerce, and customer experience. As a leading digital and data service provider in Asia, ADA is committed to helping their partners attain their objectives. Through data-driven insights and solutions, ADA is able to address the challenges that organizations face and create a digital ecosystem for partners’ growth.

“These awards honor some of the most important things the ADA did in 2022.” It fits with ADA’s main goal of becoming a business partner that brings a growth mentality. ADA has had a really good year because so many people have valued ADA’s digital and performance marketing skills. “This is due to our sincere commitment to helping businesses reach their corporate growth goals by using data in an integrated ecosystem,” said Faradi Bachri, Regional Director of Digital Marketing Performance at ADA.

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About ADA

ADA provides services that enable enterprises and brands to drive top line growth through digital marketing and sales transformation across Asia. It operates four data-driven service segments:

1. Marketing: provides Performance Marketing, which enables clients to reach consumers efficiently on social media, native ads, display ads and search marketing; Creative Solutions to drive user engagement and conversation rates; and Marketing Technology Transformation involves consultation on the implementation of managed services that enable brands to achieve superior customer experiences with technology platforms
   
   
2. Digital Commerce: provides brands with end-to-end store management to fulfil enablement on marketplaces, social channels, third party messaging channels and owned websites
   
   
3. Customer Engagement Solutions: used by enterprises to enhance customer support and communicate with consumers in real-time through SMS, WhatsApp and other messaging applications
   
   
4. Data & AI: enables brands to unlock the power of data through data engineering, analytics, strategy and management for seamless problem solving and enhanced business outcomes

ADA, which operates 13 offices across Asia with approximately 1,400 employees, was formed in 2018 and is headquartered in Singapore and Malaysia.

• This partnership aims to deliver meaningful customer experiences across all conversational channels such as WhatsApp, LINE and email among others
•  The multilingual conversational commerce assistant can support local languages in ADA’s 10 markets in South and Southeast Asia

SINGAPORE – ADA, the largest independent analytics, data, and artificial intelligence (AI) business in South and Southeast Asia, has partnered with Jio Haptik Technologies Limited (Haptik), the #1 conversational commerce platform with presence in APAC and the United States, to improve customer engagement and conversational commerce by delivering meaningful customer experiences on WhatsApp, LINE, email, and other channels.

Powered by Haptik’s AI technology, ADA’s Business Messaging Platform will now be enabled with intelligent chatbots to engage in two-way communications that help turn conversations into sales. The multilingual conversational commerce assistant is able to support all local languages in ADA’s 10 markets in South and Southeast Asia, making communications even more personalised and effective.

“With the rise in digital consumption among consumers in the region, leveraging on omnichannel conversational commerce to engage with digital savvy audience provides a significant source of revenue growth for our clients, that is not to be ignored,” said Srinivas Gattamneni, Chief Executive Officer of ADA. “ADA’s end-to-end eCommerce capabilities and rich industry experience in South and Southeast Asia is a perfect match to Haptik’s advanced natural language processing (NLP) engine. This partnership will power business growth for our clients through technology and data, offering a full suite of marketing, commerce and experience.”

“Haptik is delighted to be partnering with ADA, as our combined tech stack and industry expertise will enable brands to improve customer engagement across all digital channels. Our end-to-end conversational commerce capabilities create a powerful synergy that aims to not just boost lead generation but improve customer satisfaction (C-SAT) scores, provide automated customer support that will reduce agent’s workload and ultimately scale revenue,” said Mukund Seetharaman, Chief Operating Officer of Haptik.

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About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation
• ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

About Haptik

Haptik helps brands acquire, convert, engage and delight users with AI-driven, personalised, conversational experiences across 20 channels and 100+ languages. With the vision of creating the most compelling conversational commerce platform of the 21st century, Haptik’s Conversational Commerce platform enables brands to design delightful experiences that improve conversion rates across every stage of their customer’s journey. Haptik’s leading clients and partners include KFC, Whirlpool, Starhub, HP, Reliance Jio, CEAT, Disney Hotstar, OLA, and Zurich Insurance among others. The company has been featured as a Category Leader across many platforms including Gartner, G2, Opus Research & more.

For media enquiries, please contact: 

Klara Grintal

Chief Marketing Officer

klara.grintal@adaglobal.com

ADA manages flagship stores of blue chip brands such as Unilever, Procter & Gamble, Laneige, among others, and this partnership has helped ADA manage high traffic of messages in various channels while ensuring the customer experience journey is uniform across the brands’ products and markets in SEA.

“In the past, keeping track of every online store’s messaging platforms was a laborious task that consumed a lot of time and energy. Now, the average response time across all online stores managed by ADA has decreased by 5 times while the productivity of customer service has increased by 30%, enabling us to focus more on improving our service to customers to drive business,” said Anurag Gupta, Chief Operating Officer of ADA.

“Omcom’s mission is to help businesses chat, connect and sell across channels from one application. Chats are more than just means to communicate — it can help businesses address any issues that customers have before, during or after a transaction; and beyond it too that benefits both parties. It can help your business create a personalised approach for every customer in any online channel”, said Ivan Voloshyn, Founder and Chief Executive Officer of Omcom. “With omnichannel chat management, enterprises can build strong customer relationships even at large scale, in any popular eCommerce channel”.

In addition to real-time chats, Omcom’s tools can track current and past orders, delivery status and whether the customer they are speaking to is new or returning. Customer service can also set reminders to follow up and highlight chats with critical issues that require attention of the management or product owner.

Ivan shared, “We’re aware that alongside chat management, customer service team management and productivity tracking are important too. We’re working closely with ADA to ensure our technology can help businesses address that and ultimately provide great customer service.”

“With ADA’s phenomenal growth path in eCommerce, especially since the acquisitions of Awake Asia and SingPost’s eCommerce arm, this partnership with Omcom catalyses our intent to provide tech-enabled end-to-end eCommerce capabilities in the APAC region,” added Anurag.

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About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation
• ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

About Omcom

Omcom is a social & conversational commerce software platform that allows businesses to сhat, сonnect, and sell across messengers, marketplaces and social media channels from one app. It provides enterprises with tools for channel enablement, operational efficiency, O2O integration and data analytics.

The Merdeka Brand Film, The Turning Point was voted as of one of the Top 10 winners by MARKETING Magazine readers.

Axiata Group Berhad’s (Axiata’s)Merdeka Brand Film —The Turning Point was voted as one of the Top 10 winners of the Experts’ Choice Awards Merdeka TVC Edition 2022by MARKETING Magazine readers.

The inspirational short film was produced by ADA in conjunction with Malaysia’s Independence Day on 31 August and Malaysia Day on 16 September.

In the film, the protagonist, Intan, a member of the indigenous community successfully built a business that helped her community thrive and prosper. chance encounter marked the turning point for Intan’s remarkable journey, when she was gifted a book on how to start a business —a seemingly insignificant moment that changed her life and her community in ways she could never have imagined.

The short film reflects Axiata’s proposition to advance and transform lives of communities across Malaysia, leaving no one behind.

Similarly, this Merdeka, Axiata wished to spotlight the marginalised communities including senior citizens, urban poor, single moms and the disabled groups that are often excluded from the narrative of equal access and deprived of opportunities.

For the marginalised in Malaysia, Axiata aspires to be the turning point to a better life and a brighter future.

“ADA is very proud that we were able to bring this beautiful story to everyone. As a company ,we will be very glad and grateful if we get a chance to use our creativity and digital capabilities to bring smiles to more “Intans” in our community,” said Anurag Gupta, Chief Operating Officer, ADA.

To date, the short film has gained over 4.4 million views across all social channels.

It’s a tradition for MARKETING Magazine to organise the annual Experts’ Choice Awards as a chance for their readers to vote for the brand, agency and production house they support. The award sees participation of major players from industries such as Telecommunications, Food & Beverage, Healthcare, Banking, Insurance, Automotive and more.

About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

ADA, the region’s first integrated end-to-end eCommerce practice acquires SingPost’s eCommerce arm. This deal, which includes the unit’s assets and staff, will further strengthen ADA’s eCommerce capabilities in technology and enablement, offering clients fully integrated services in Malaysia, Singapore, Indonesia, Thailand, the Philippines, Sri Lanka, Bangladesh, Cambodia, Vietnam, and South Korea.

ADA’s eCommerce practice has grown rapidly and the acquisition further accelerates ADA’s expansion plans into providing end-to-end eCommerce technology, solutions, and services in the region. The deal gives ADA a competitive edge in the following areas:

CAPABILITY: Fortifies ADA’s presence in the eCommerce technology space with client case studies and thought leadership whitepapers.

CLIENT PORTFOLIO: Adds marquee clients such as Landmark Group SEA, Max Fashion SEA, Babyshop SEA, ANTA, HLA, and Timberland to its illustrious client roster.

TALENT: Grows eCommerce specialists and leaders across all functions, increasing  
ADA’s eCommerce headcount to over 300 across key markets.

INTEGRATED SERVICES: Offers a full spectrum of services from integrated media, creative, and analytics, to eCommerce technology and solutions.

Through this acquisition, ADA will seek to deepen its strategic partnership with the SingPost Group in distribution and logistics across Asia.

Srinivas Gattamneni, Chief Executive Officer of ADA, said: “I am thrilled to expand our eCommerce family – ADA is now over 1,000 strong across 10 markets, comprised of eCommerce practitioners, data and digital specialists, industry experts, and management consultants. The addition of SingPost’s eCommerce arm marks a milestone in ADA’s eCommerce practice expansion plans as we ramp up our end-to-end eCommerce solutions with enhanced eCommerce technology expertise and services, complementing it with our deeply integrated services of combining media, creative, and analytics. This acquisition puts ADA in a unique position to boost eCommerce growth in the APAC region, tapping into an anticipated GMV of USD 234 billion by 2025 (CAGR +18%).”

Koh Jin Kiat, SingPost’s Senior Vice President for Customer Engagement & Commercial said: “eCommerce has a high level of penetration in Southeast Asia today, and this proportion will only set to grow from here.”

“This deal is only the start of a strategic partnership with ADA, and we look forward to complementing their business with our wide suite of eCommerce logistics solutions within the Asia Pacific region, making it a win-win for both firms as our clients will get to scale up their operations with ADA’s integrated offerings,” added Mr Koh, who also oversees of SingPost Group’s international business.

Learn more about ADA’s eCommerce solutions here: https://www.ada-asia.com/digital-commerce.

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About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation
• ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

About Singapore Post Limited

For more than 160 years, Singapore Post (SingPost), as the country’s postal service provider, has been delivering trusted and reliable services to homes and businesses in Singapore. Today, SingPost is pioneering and leading in eCommerce logistics as well as providing innovative mail and logistics solutions in Singapore and around the world, with operations in 19 markets.

 Building on its trusted communications through domestic and international postal services, SingPost is taking the lead in end-to-end integrated and digital mail solutions. The suite of SingPost eCommerce logistics solutions includes front end web management, warehousing and fulfilment, last mile delivery and international freight forwarding.

ADA the largest independent analytics, data, and AI digital marketing business in the region across 9 markets in South and Southeast Asia announces USD60 million investment from SoftBank Corp. (SoftBank), a Fortune 500 telecommunications company with strong investment portfolio headquartered in Japan.

Established in 2018, ADA has seen tremendous growth in its services in designing and executing integrated analytics, data, and AI digital marketing solutions, serving over 1,300 clients in the region. ADA’s differentiating factor lies in its proprietary technology IP in data processing, data ingestion, and consumer AI models; gleaned from 375 million consumer profiles on monthly basis. Supporting this is ADA’s diverse talent pool of over 600 data scientists, digital media gurus, industry experts, and management consultants.

SoftBank will make ADA as a core to its digital and data marketing arm, and leverage their network of portfolio companies, creating huge synergy globally. This alliance allows SoftBank to expand their footprint in the region by bringing its customer data platform (CDP), ‘Treasure Data’; and the consumer base of its communication app, ‘LINE’ for the benefit of brands and marketers.

With this funding, ADA will continue its development of AI models, with primary focus on precision targeting for the marketing industry; invest in content analytics and automation of content creation; and also create data platforms to deliver consumer insights, predict consumer mindset, and help business decisioning.

Srinivas Gattamneni, Chief Executive Officer of ADA, said, “The post-COVID-19 norm is a ‘digital-first’ economy, which ADA has been successfully building towards. We are very excited to welcome SoftBank Corp. as a valuable partner in our next phase of growth. The capital and business alliance with SoftBank Corp. will further propel ADA’s analytics, data, and AI digital marketing solutions for the benefit of our customers across the region.”

Daichi Nozaki, Vice President and Head of the Enterprise Business Unit’s Global Business Division, SoftBank Corp., said: “We believe this alliance between SoftBank and ADA will reshape the digital marketing and data landscape in the Asia-Pacific region. This move is part of our Beyond Carrier growth strategy as we seek to expand beyond the traditional telecommunications business; and by combining our diversified solutions and technologies with ADA’s expertise in the area of analytics, data, and AI digital marketing, we expect we can both generate significant synergies.”

Mohd Khairil Abdullah, Chairman of ADA, said: “We welcome the investments by SoftBank Corp., which brings tremendous growth opportunities for ADA. It also marks a significant milestone, especially with Southeast Asia’s digital market poised to potentially become one of the world’s top five digital economies¹. The investment from SoftBank Corp. is recognition of ADA as the vehicle to capture the ensuing growth.”

Post the investment, SoftBank will own 23.07% shareholding of ADA, establishing ADA’s valuation at USD 260 million.

¹ https://asean.usmission.gov/wp-content/uploads/sites/77/IGNITE-Digital-Economy-fact-sheet-Aug2020.pdf

About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

About SoftBank Corp.

Guided by the SoftBank Group’s corporate philosophy, “Information Revolution – Happiness for everyone,” SoftBank Corp. (TOKYO: 9434) combines telecommunications services with cutting-edge technologies to create and operate new businesses. SoftBank Corp. serves more than 45 million mobile consumer and enterprise subscribers in Japan, and as part of its “Beyond Carrier” strategy, is redefining industries by leveraging its unique strengths as a network operator to fully harness the power of 5G, big data, AI, IoT, robotics and other key technologies. To learn more, please visit www.softbank.jp/en

ADA has received the “2022 Google Premier Partner” status for Asia Pacific, an exclusive recognition of the top 3% companies with deep Google product expertise and excellent campaign performance.

The Google Partner badge is awarded to companies with expert-level Google Ads knowledge, but only a select few receive the Premier Partner status. The accolade further cements ADA’s track record in delivering outstanding end-to-end digital and data-driven marketing and business solutions to clients.

As a Google Premier Partner, clients can trust in ADA’s ability to deliver campaigns with high optimisation scores that consistently exceed the 70% requirement set by Google. These campaigns are led by ADA experts certified in Google’s suite of products such as Search, Display, Video, Shopping, Mobile, Campaign Manager, DV360, and Analytics, to name a few.

Anurag Gupta, Chief Operating Officer, ADA, said: “Receiving the Google Premier Partner badge is a testament to our unwavering commitment to clients in delivering business outcomes by combining data, media, content, and technology. I’m proud to say that 100% of our of our Ad Ops team, account managers, and media strategists are certified to continuously raise the bar in digital marketing.”

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About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation
• ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

ADA is now a WhatsApp Business Solution Provider (BSP) in the APAC region. Through the WhatsApp Business Platform, ADA will empower businesses to connect with their customers in a private and secure environment across its markets in South and Southeast Asia.

Over 2 billion people around the world use WhatsApp and it is the most popular messaging application in Southeast Asia. As the number of people using this app will continue to rise with the growth of digital consumers across the region, brands and businesses will need to better connect and communicate with their customers who are turning to chat with businesses on WhatsApp.

WhatsApp Business Platform allows businesses to drive better conversations with their customers in a personalised manner, thus boosting customer engagement and increasing customer satisfaction, leading to better sales conversions. For instance, a telecommunications company can free up customer support to focus on servicing more complex care issues, which can improve customer engagement and reduce operational costs significantly.

With recovery making its way across Southeast Asia, and as retailers bounce back from COVID-19, WhatsApp chatbots can also give operators in-store support to help guide the customer journey and enhance every bit of the customer experience.

Srinivas Gattamneni, CEO of ADA said: “Chat commerce is changing the way businesses operate, and customer engagement solutions is the key driver. With this WhatsApp Business Platform, ADA now offers a truly seamless end-to-end business solution across our practices – eCommerce, MarTech, business insights, and marketing services – for that complete customer experience and journey. The face of chat commerce as we know it will change too, with the integration of our AI and machine learning models, deepening the level of personalisation and quality of conversations.”

To learn more about ADA’s Customer Engagement Solutions and the WhatsApp Business Platform, click here.

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About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation
• ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

ADA has launched a new dashboard that offers data-driven insights for businesses in Southeast Asia as they navigate major disruptions to consumer behaviour caused by the COVID-19 pandemic.

Leveraging on ADA’s in-house data management platform, XACT, the Recovery Index was built with anonymised data sourced from millions of mobile devices and apps. While not a traditional economic indicator, businesses can use the dashboard to guide their decision-making by observing consumers’ mobility and digital consumption in near real-time.

Users of the dashboard, which is free to access, can drill down from the regional view to the national and state-level in eight countries, namely Singapore, Malaysia, Indonesia, Thailand, Philippines, Cambodia, Sri Lanka, and Bangladesh.

Some notable insights from the dashboard (as of September 22) include:

• Indonesia and Cambodia are around 90% back to normal having rebounded strongly from a low point in August caused by the Delta variant.
• Bangladesh has exceeded its pre-pandemic normal, while Indonesia and Cambodia are next in line to reach the “old normal”.
• Thailand, which was relatively unscathed by COVID-19 last year, lost its early gains and is now the furthest from normal in Southeast Asia. Mobility in most regions has dropped to 50% of pre-pandemic levels with only Rayong, Songkhla and some areas around Bangkok bucking the trend.
• In Indonesia, mobility has recovered more quickly in Java where Jakarta is located compared to surrounding islands. Footfall at F&B outlets has climbed to 110% of pre-COVID levels while footfall at malls has fully recovered. Usage of business and productivity apps, however, has collapsed to 60% of pre-COVID levels, even as usage of fitness apps has surged to 140%.
• In Malaysia, the main economic hub of Klang Valley is leading the recovery vis-a-vis other corridors in the Peninsula and the Bornean states. The recent easing of lockdown measures has seen footfall in malls jump to 130% of pre-COVID levels, even as road density and other mobility indicators are yet to fully recover.
• In the Philippines, footfall at malls and F&B outlets had recovered fully in June before declining to 70% of pre-COVID levels currently following a recent shift in lockdown policies in Manila.

Srinivas Gattamneni, Chief Executive Officer of ADA, said: “The COVID-19 pandemic has caused, and is still causing, major disruptions to consumers affecting how they shop, where they go, and what they do on a daily basis. We created this dashboard as a resource for businesses to make sense of and respond to the ‘new normal’ in consumer behaviour. The dashboard can serve as a guide to what has changed pre- and post-pandemic in terms of shopping, app usage, and mobility, allowing marketers to pivot their customer acquisition and retention strategies in an environment that continues to be volatile.”

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About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation
• ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

ADA launches the region’s first integrated eCommerce practice through a merger with Awake Asia, a regional eCommerce enabler operating in 6 countries in Southeast Asia.

The exercise fully integrates Awake Asia’s operations under the ADA brand starting 1^st June 2021, where both parties come together to champion and fulfil the needs of brands moving towards online channels across 10 markets in South and Southeast Asia – Malaysia, Singapore, Indonesia, Thailand, Philippines, Sri Lanka, Bangladesh, Cambodia, South Korea, and Vietnam.

The integrated eCommerce practice brings together Awake Asia’s deep eCommerce expertise with ADA’s media, creative, and analytics solutions to drive online sales for brands through:

Digital marketing deeply linked to eCommerce revenue generation: Digital media execution integrated with eCommerce operations; customer-centric strategies and activations; performance linking external media spend to online sales.

Consumer data and analytics leveraged to uplift eCommerce sales: Utilise client’s customer data and third party data sets to derive shopper insights, personalise content and to cross and upsell via eCommerce channels.

Reaching vast audiences in super apps and marketplaces: Optimise customer touchpoints across super apps and owned apps and websites; deploy Marketing Technology solutions like customer data platforms (CDP); attribution tools to track and optimise conversion funnel.

Srinivas Gattamneni, Chief Executive Officer of ADA, said: “At ADA, our belief is that eCommerce should not be a siloed execution but needs to be deeply integrated into the brand’s analytics, media, creative, and marketing technology investments – only then can we achieve superior performance. The merger brings together integrated approach for brands to reach and convert digital consumers.”

Leading the division is Simon Paterson who joins ADA as Chief of eCommerce Enablement and the former CEO of Awake Asia. Commenting on his new appointment, he said “Over the past 5 years, Awake Asia has built a formidable eCommerce enablement business in Southeast Asia. We are excited to embark on this new phase of growth with integrated analytics, media, and creative to boost eCommerce operations for all brands in the region.”

The merger opens a new market for ADA in Vietnam with over 150 eCommerce specialists currently serving more than 120 brands, driving eCommerce growth for clients such as P&G, Unilever, BMW, and Wyeth; and eCommerce partners including Shopee, Tokopedia, and Lazada amongst others.

As more brands are forced to adapt to capture the “great migration” of consumers from offline to online, business owners are still in the dark on how to navigate the challenges to maximise return on investment. This opportunity is expected to surge to USD 100 billion in Southeast Asia, with compound annual growth rate (CAGR) expected to rise by 24.6% (2017 – 2025).

Learn more about ADA’s eCommerce solutions here.

About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.