SINGAPORE, 30 MARCH 2021 – ADA, a leading data and artificial intelligence (AI) company, and Insider, one of the world’s leading Growth Management Platforms have forged a strategic partnership. Together, they will provide seamless multichannel personalisation, data-driven strategy, and end-to-end digital, analytics, and marketing solutions.

Unifying ADA’s newly formed MarTech-as-a-Service offering and Insider’s AI-powered Growth Management Platform (GMP) the partnership will empower enterprises to scale up and predict customer behaviour in real time. Marketers can also seamlessly personalise and streamline campaigns to acquire, activate, and retain customers.

Chris Wiseman, Head of Marketing Technology, ADA, said: “We’re really excited to be working with Insider. We believe this partnership will help our clients realise more value by allowing us to offer an end-to-end solution that covers the full marketing and sales funnel. We have big goals to continue to expand our business in Asia; so, ADA and Insider’s strong MarTech proposition will help us achieve our ambitious targets.”

Patrick Steinbrenner, Managing Director – APAC, Insider, said: “Having the right recommendation algorithms powered by AI will help enterprises deliver precise individualised cross-channel recommendations and uncover their full revenue potential. ADA’s digital and data maturity models’ expertise combined with Insider’s platform capabilities will take marketing to the next level. We’ve enjoyed collaborating with the team at ADA to bring more value to our end customers.”

About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

About Insider

Leveraging real-time predictive segmentation powered by artificial intelligence, Insider’s Growth Management Platform (GMP) empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, messaging platforms, and ad channels. Built on a unified data layer, the GMP is easy to implement and simple to use, eliminating complex integrations and dependency on IT teams.

Insider is featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and has been the #1 leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating based on 100% user reviews, 17 quarters in a row.

ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions is launching a new Marketing Technology (MarTech) service across Asia-Pacific (APAC) that will help clients optimise their end-to-end sales and marketing efforts.

Clients will benefit from this new addition to the current suite of products and services as ADA continues to use existing data analytics skillset to drive impactful business outcomes.

According to Gartner, some 80% of organisations feel they are sitting on an outdated MarTech roadmap, and 67% think their existing technology is not useful. A study by Harvard Business Review found that 80% of marketers want better tools to measure return on investment.

To meet this need, ADA’s MarTech-as-a-Service offering will empower businesses to scale up via three core services:

• Business Value Discovery – Analyse client’s business operations across sales and marketing funnel by consulting and matching with ADA’s existing expertise to grow and scale.
• Growth Solutions – Help clients choose the right MarTech solutions that match the business maturity level and to optimise current stacks.
• Marketing Technology Operations & Enablement – Acts as an extended arm of the client to enable, train, and scale in-house talent to ensure continuity of strategy and execution.

Srinivas Gattamneni, CEO of ADA, said: “ADA has continuously evolved to create new ways for businesses to adopt data-driven marketing. We are excited to offer these new MarTech services that complete the circle for our clients by allowing them to look at their full sales and marketing funnel with an always-on approach.”

Chris Wiseman, the newly appointed Head of Marketing Technology at ADA, said: “ADA’s MarTech services exists to support businesses in unlocking the full potential of their MarTech investments and to drive growth across all their sales and marketing channels. We believe business growth is not driven by one solution, but many tactics and approaches. We want to be there to collaborate with our clients through the entire journey and to grow together.”

ADA’s expertise in MarTech has enabled various companies to bounce back from COVID-19 by increasing new customer acquisition and customer lifetime values, improving click-through rates, maximising marketing productivity, and automating marketing systems. Learn more about ADA’s MarTech solution here: https://ada-asia.com/marketing-technology/

About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

ADA, is launching a new business line that combines data-driven marketing strategies with end-to-end eCommerce solutions.

The service is aimed at clients seeking comprehensive solutions to drive traffic, manage customer experience, optimise conversions throughout the funnel, and create engaging content on digital marketplaces as well as owned eCommerce sites.

ADA is building on its expertise in data analytics and performance marketing to deliver real business outcomes in the eCommerce arena, as sales move online in the wake of the COVID-19 pandemic.

Srinivas Gattamneni, Chief Executive Officer of ADA, said: “eCommerce is a strategic priority for ADA and our clients as businesses emerge from the shadow of the COIVD-19 pandemic. We’re excited to be extending our footprint by bringing our unique heritage in data-driven marketing to empower the next generation of eCommerce champions.”

Anurag Gupta, Chief Operating Officer & Chief of Agency, ADA, added: “A global luxury skincare brand turned to ADA when one of its key Southeast Asian markets was forced to pivot overnight to eCommerce during a nationwide lockdown. The brand quickly adapted its high-touch, mostly offline sales model to an eCommerce environment thanks to a multi-layered audience segmentation strategy built on XACT, ADA’s proprietary Data Management Platform, and first-party customer data. The resulting campaigns far exceeded targets, with 490% growth achieved in eCommerce monthly sales versus pre-pandemic, 275% growth versus promotional months and 24.5% Return on Ad Spend.”

The eCommerce market in Southeast Asia continues to surge as COVID-19 accelerated online purchases, with gross merchandise value expected to jump to USD 172 billion by 2025, according to the e-Conomy SEA 2020 report by Google, Temasek and Bain & Co.

Learn more about ADA’s eCommerce solutions here: https://adaglobal.com/commerce/

About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

9 MARCH 2021 – ADA announced an extension of existing practices and implementation of new ones, in conjunction with the company’s International Women’s Day celebration.

As a company that embraces diversity from the very start, ADA has proudly and actively been closing the gender gap across its 9 markets in South and Southeast Asia; and this includes:

• 49% female employees
• 46% of total new hires in 2020 are female
• 50% of promoted employees in 2020 are female
• 38% female in the leadership team

Srinivas Gattamneni, CEO, ADA, said: “At ADA, we believe that a gender diverse workforce not only makes good business sense, but is an asset to the communities we live and work in. We encourage all our people to build strong foundations at home and the workplace, whilst continuing to expand their career opportunities and rise to leadership roles.”

Officially kicked-off during a virtual celebration for International Women’s Day yesterday, ADA also celebrated their women’s achievements, raised awareness against unconscious bias through a panel discussion, and took action for equality with a pledge.

During the observance, 28 of ADA’s practice and country leaders alongside Srinivas signed a
Gender Equality Pledge and took an oath to vow to uproot gender biases and cultivate a sustainable, equitable, balanced, and inclusive environment for all employees. The virtual event was attended by more than 600 employees across its markets.

As part of the pledge, the company will be rolling out an ‘Unconscious Bias’ module, which actively challenges all employees, including its leaders, to be aware of the potential biases that may negatively affect decision-making and behaviour in the workplace.

“The pledge and the commitment we made today does not stop here. These issues faced by women happens every day, and it needs to be addressed daily. Not continuing these on a daily basis will give us a false sense of accomplishment. Therefore, we must continuously improve benefits as we move towards wholesome gender balance,” added Srinivas.

Effective 8 March 2021, ADA employees can expect the following new and refreshed practices and policies:

• Maternity benefits now include up to six months leave; four full months paid leave, and two months of half-paid leave;
• Paternity benefits for partners of up to two-weeks paid leave;
• Flexible work arrangements to accommodate employees’ life and family needs, and essential maternity leave;
• Employee growth initiatives:
• Grow Programme: Allows all employees, regardless of gender, to engage in professional courses and certification affiliated with leading universities and institutions;
• Mentorship Programme: As an extension of the Grow Programme, employees can request a one-on-one mentorship with a senior executive in the company, across any market

As an organisation, ADA vows to continuously measure, develop, and improve benefits and packages, with the changing demographics of its teams and their personal growth. Learn more about the Women of ADA and their stories here:

About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.