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We helped a digital-first company create major cost & time savings with data synchronisation and automation

Case Study

We helped a digital-first company create major cost & time savings with data synchronisation and automation

The Results
0 hrs
Time saved every month.Finance now relies on a singular, definitive source for reporting regulatory reports.
0 %
Of the cost saved on the monthly fines previously accrued for tardy tax filings with the government.
The Challenge

Our client is a major player in India’s digital healthcare realm, operating in both B2B and B2C sectors. Offering medicines, diagnostics tests, online consultations, and healthcare products, the platform connects users and retailers with trusted vendors and professionals, revolutionizing healthcare accessibility in the nation.

The client’s finance team faced significant challenges in their monthly processes, spending a minimum of 40 labour-intensive hours manually verifying and correcting missing data in Microsoft D365.

With no unified source of truth, they struggled to consolidate data from disparate sources, leading to manual reconciliation efforts and delays in filing regulatory financial reports. Consequently, these inefficiencies resulted in fines imposed by the government due to late submissions.

The Solution
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Bar charts showing the number of terminated customers between the termination of the contract and the start date of the new contract, the number of unsubscribed customers by sales channel, the number of unsubscribed customers through purchasing channel, the number of customers lost by store, and more.
Content
The Results
The Challenge
The Solution
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Improving treatment effectiveness for an Indian hospital chain with patient-based forecasting model

Improving treatment effectiveness for an Indian hospital chain with patient-based forecasting model

The Results
  • Patient education was enhanced, enabling individuals to have a deeper understanding of their ailments and treatment options
  • Support and interventions were tailored to each patient
  • Seamless communication and feedback loop
0 %
treatment adherence increased
The Challenge

Headquartered in India, our client is an established chain of eye specialty hospital that operates within a network of 103 centres in India and 15 centres internationally.

However, the chain has been experiencing a significant drop in patient adherence at various stages of treatment, leading to suboptimal treatment outcomes. The client’s objective is to enhance patient adherence throughout the treatment process, including post-procedures, to achieve improved treatment outcomes.

To address this challenge, the client aims to develop a robust patient-targeting module that can effectively remind patients of their appointments with ophthalmologists and other critical checkpoints, thereby promoting and facilitating improved adherence to the treatment plan.

The Solution
1 Patient segmentation

We started by mapping out the end-to-end patient journey to identify key stakeholders and areas of patient dropouts during that journey. Patient segments were created based on the patient’s demographic details, medical history, and segment types. For example, a healthy patient with a generic eye ailment or a patient with a history of complex eye ailments.

2 Defining the line of treatment

We worked with the hospital SMEs to define the line of treatment for various ailments, such as refractive errors, glaucoma, cataract, retinal detachment, macular degeneration, and amblyopia. These involved a range of interventions, including corrective lenses, medication, surgery, or vision therapy, depending on the specific condition. A complete treatment requires long-term adherence.

 

3 Patient targeting

Patient-level targeting was done based on the segment to which the patient belongs, and the ailment assessed by the physician through diagnosis. This was achieved through a series of reminder protocols.

Results
Challenge
Solution
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ADA used Consumer Profiler Insights to Understand Consumer Attitudes, Preferred Platforms, and Segmentation for a Vaccine Rollout

Case Study

ADA used Consumer Profiler Insights to Understand Consumer Attitudes, Preferred Platforms, and Segmentation for a Vaccine Rollout

The Results

Segmentation

We built actionable consumer segments by life stage, concerns, and behaviours, prioritising rollout cohorts, sizing the market opportunity per segment, and defining tailored engagement plans for the segments that matter most.

Consumer attitudes

We mapped public awareness, consideration, motivations, and barriers around the disease and its vaccine so our client could immediately sharpen messaging, targeting, and rollout decisions.

Engagement platforms

We designed the engagement approach to promote dengue vaccination: closing the awareness gap, directly addressing hesitancy, and improving conversion from interest to intent.

The Challenge

The client is one of the largest players in pharmaceutical industry with a global footprint in more than 45 countries and over 49,000 employees. The company is on constant pursuit of potentially life-changing treatments for patients, and recently introduced a new dengue vaccine.

The client faced challenges in introducing the vaccines to the right target group without understanding who should be their key target audiences and what should be the key platforms to reach out to them.

The Solution

ADA’s consumer profiler insights helped client to prioritize who is their key consumer target segment to reach out to for its vaccine rollout via profiling of different groups of consumers based on different geographical areas with high dengue risk. The profiling attributes include:

·      Demographics – Age group, affluence level, household with or without kids, etc.

·      Online interests – Gaming, social, communication, etc.

·      Places of interests – Entertainment, accommodation, education, commercial, etc.

Results
Challenge
Solution
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