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We standardized data and deployed AI forecasting to boost ROI by 136% and improve forecasting accuracy by 15% for a global grocer

We standardized data and deployed AI forecasting to boost ROI by 136% and improve forecasting accuracy by 15% for a global grocer

The Results
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Project ROI
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Accuracy Uplift: Target and Forecast
The Challenge

A top global grocery retailer was struggling to accurately forecast sales, preventing them from setting realistic targets and fairly assessing team performance. Data was scattered across brands, channels, and countries, making it difficult to compare top-down vs bottom-up forecasts or track accuracy over time.

  • Fragmented data across multiple sources
  • No standardised forecasting framework
  • Inconsistent targets across teams and markets
  • Limited visibility into forecast accuracy
  • Difficulty aligning business planning with actual performance
The Solution
  • We unified all sales data across brands, channels, and countries via the ADA Data Accelerator Platform
  • Built custom AI forecasting models (time series, organic growth, campaign uplift) to improve accuracy
  • Delivered trackers and dashboards for teams to monitor forecasts and compare top-down vs bottom-up results in real time
  • Embedded into workflows to ensure adoption and consistent performance tracking
The Execution

Driving Smarter Decisions with Unified Data

Our AI-powered solution works by transforming fragmented data into actionable intelligence, enabling you to optimise your business operations and accelerate growth. This is achieved through a three-step process:

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1. Unify & Consolidate Data

We begin by unifying and ingesting all data from across your business’s brands, channels, and countries into a single, comprehensive platform. This process consolidates scattered information, providing a unified view of your real-time performance. Our platform ensures that your key performance indicators (KPIs) and business objectives are adopted and clearly displayed, giving you a holistic and accurate overview.

2. Analyse & Predict

With your data unified, our powerful AI capabilities analyse historical information on product demand, seasonality, user behaviour, and market trends. This analysis uncovers patterns that may be invisible to the human eye, providing a deeper understanding of your business landscape. Based on these insights, our predictive module generates accurate demand signals and forecasting recommendations, giving you a clear look into future outcomes.

3. Act & Optimize

The predictive outcomes and real-time performance data enable you to compare top-down and bottom-up results instantly. This clarity allows you to monitor your business’s health and quickly accelerate your decision-making process. By providing a clear and accurate foundation for your strategy, our solution empowers you to pivot with confidence and maximize growth.

Results
Challenge
Solution
Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

We delivered 74% ROI for a Global Pet Care Leader with AI-driven Bundling

We delivered 74% ROI for a Global Pet Care Leader with AI-driven Bundling

The Results

The campaign didn’t just resonate, it converted, turning a regulatory challenge into a mobile marketing success.

Brand Interest & Awareness
  • 4.6× increase in branded search between October and December
  • Steady, month-on-month growth in web traffic and engagement
Performance & Acquisition

Through ongoing optimisation and AI-powered signal learning:

  • Conversions increased by 33%
  • CPA dropped by 89%
  • Direct traffic surged by 471%, reflecting stronger trust, recall, and word-of-mouth
Media & Strategy Impact
  • High-impact formats delivered scale across parents’ daily digital touchpoints
  • Parenting communities and KOL recommendations built credibility and mid-funnel momentum
  • Meta ASC became a standout innovation, outperforming manual campaigns and proving viability for financial services
  • Dual PMax streams delivered a 45% uplift, thanks to smarter segmentation of promotional vs. always-on periods
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Project ROI
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ROI Uplift on the budget spent for bundles
The Challenge

A top global pet care brand allowed each distributor to create their own product bundling schemes, leading to inconsistent offers, poor targeting, and low ROI from promotions. With no centralised view of order and product-level data, bundling strategies lacked insight into customer preferences and failed to maximise returns.

  • Fragmented bundling decisions by distributors
  • No consolidated order & product-level data
  • Lack of product affinity insights by country and segment
  • Bundles are often mismatched to actual customer buying patterns
  • Limited ability to track ROI on bundles
The Solution
  • We unified order and product-level data across markets via the ADA Data Accelerator Platform
  • Developed a product recommendation algorithm to identify high-performing bundle combinations
  • Standardised bundling strategy, limiting combinations to proven high-affinity flavours per country
  • Implemented ROI tracking dashboards to monitor bundling performance over time
  • Aligned distributors on data-backed bundling rules for consistent execution

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The Execution

Our AI-powered platform transforms fragmented data into a cohesive, intelligent strategy, as demonstrated by our partnership with a leading pet care brand. Here is how our solution optimises product bundling to maximise ROI and align business operations.

1. Data Centralisation & Insights

The first step was to address the challenge of decentralised and fragmented data. Using the ADA Data Accelerator Platform, we unified all order and product-level data from various markets and distributors into a single source of truth. This critical process not only provided a consolidated view but also enabled us to move beyond gut-feel decisions. The platform’s AI capabilities then analysed this data to uncover hidden insights into product affinity and customer buying patterns by country and segment, revealing which combinations actually resonated with consumers.

2. Predictive Bundling Strategy

With a centralised view and deep insights, our solution developed a custom product recommendation algorithm. This algorithm identified the most high-performing bundle combinations, providing a data-backed blueprint for success. By standardising the bundling strategy, we were able to limit combinations to only those with proven high-affinity flavours per country. This eliminated mismatched bundles and ensured that every offer was tailored to actual customer preferences, directly addressing the core challenge of inconsistent promotions.

3. Performance Monitoring & Cross-Team Alignment

The final phase was to ensure the new strategy was both adopted and sustained. We implemented ROI tracking dashboards that provided a clear, real-time view of each bundle’s performance over time. This transparency enabled the brand to monitor its returns and make informed decisions. Crucially, we aligned all distributors on the new, data-backed bundling rules. This ensured consistent execution across all markets, transforming the brand’s promotional approach from a fragmented, low-ROI activity into a highly profitable and disciplined operation

Results
Challenge
Solution
Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

We enabled Real-Time Dynamic Pricing to Deliver 183% ROI and 17% performance uplift for a global beauty brand

We enabled Real-Time Dynamic Pricing to Deliver 183% ROI and 17% performance uplift for a global beauty brand

The Results

The campaign didn’t just resonate, it converted, turning a regulatory challenge into a mobile marketing success.

Brand Interest & Awareness
  • 4.6× increase in branded search between October and December
  • Steady, month-on-month growth in web traffic and engagement
Performance & Acquisition

Through ongoing optimisation and AI-powered signal learning:

  • Conversions increased by 33%
  • CPA dropped by 89%
  • Direct traffic surged by 471%, reflecting stronger trust, recall, and word-of-mouth
Media & Strategy Impact
  • High-impact formats delivered scale across parents’ daily digital touchpoints
  • Parenting communities and KOL recommendations built credibility and mid-funnel momentum
  • Meta ASC became a standout innovation, outperforming manual campaigns and proving viability for financial services
  • Dual PMax streams delivered a 45% uplift, thanks to smarter segmentation of promotional vs. always-on periods
0 x
increase in branded search between Oct & December
0 %
increase in conversion
0 %
surge in direct traffic
The Challenge

A top global beauty brand generally generates millions of USD during peak campaign hours, but struggles to make pricing truly dynamic to boost its revenue further. They needed to process millions of data points every 15 minutes while facing platform restrictions that prevented automated price changes.

  • Millions of data points requiring near real-time processing
  • Key sales windows during campaign hours
  • Platform limitations are blocking automated price updates
  • Risk of lost revenue from static pricing during demand surges
The Solution
  • Deployed the ADA Data Accelerator Platform to enable live campaign performance tracking
  • Developed SOP with multiple stakeholders to execute dynamic repricing on key SKUs
  • Applied data science criteria to determine optimal pricing adjustments
  • Integrated process into campaign operations for rapid action
The Execution

Our platform helps brands go beyond static pricing by using real-time data to identify and capture new revenue opportunities, as demonstrated by our work with a top global beauty brand. Here’s how our solution enables a truly dynamic pricing strategy, even with complex platform restrictions.

1. Real-Time Data Activation

The first step was to address the challenge of processing millions of data points in near real-time. We deployed the ADA Data Accelerator Platform to track live campaign performance as it happened. This platform acted as a central hub, giving the brand a continuous, up-to-the-minute view of sales, demand, and other critical metrics during their peak campaign hours. This live data feed was crucial for moving away from a static pricing model and reacting instantly to market changes.

2. Data-Driven Strategy & Recommendations

With the live data flowing, our team applied a robust set of data science criteria to analyse performance and determine the optimal pricing adjustments. This removed guesswork from the process. By analysing demand surges and other key factors, our system provided data-backed recommendations on which SKUs should be repriced and by how much, ensuring every adjustment was designed to maximise revenue.

3. Operational Integration & Rapid Execution

The final and most critical step was overcoming the platform limitations that prevented automated updates. Instead of building a direct integration, we developed a standard operating procedure (SOP) with multiple stakeholders. We integrated the entire process from data analysis to recommended changes directly into the brand’s campaign operations. This streamlined workflow allowed key personnel to act on our insights quickly and manually execute the dynamic repricing on key SKUs

Results
Challenge
Solution
Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

How a Leading Retailer Cut P&L Forecasting From 60 minutes to 1 minute 

Industry type

How a Leading Retailer Cut P&L Forecasting From 60 minutes to 1 minute 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
The Results

98% efficiency gain in P&L forecasting | 90% efficiency gain in sales analysis | 80% efficiency gain in budget optimization | 80% GMV growth

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Efficiency Gain in P&L Forecasting
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Efficiency Gain in Sales Analysis
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Efficiency Gain in Budget Optimization 
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GMV Growth
The Challenge

A personal care retailer’s ecommerce team was trapped in manual work. P&L forecasting: 60 minutes. Budget optimization: 5 minutes per query. Sales analysis: 10 minutes per request. The team spent their time pulling data from multiple systems and reconciling numbers, not making decisions. By the time insights were ready, the opportunity had often passed. SKU-level performance went unanalyzed because nobody had time to dig. Product potential was going unrecognized.

The Solution

ADA deployed AI Command Center with CoPilot, enabling natural language queries against commerce data. The team could ask “What’s the P&L forecast for next month?” and get an answer in one minute instead of building a 60-minute report.

The system surfaced SKU-level patterns the team had never seen products underperforming relative to category benchmarks, inventory imbalances across channels, campaign timing mismatches. Analysts stopped building spreadsheets and started acting on recommendations.

Results
Challenge
Solution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

How ADA Built, Managed, and Enhanced D2C for leading Apparel Company across APAC

Industry type

How ADA Built, Managed, and Enhanced D2C for leading Apparel Company across APAC

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
The Results

40% YoY Growth | 159K Products Managed | 22K Items Sold Year 1 | 70K subscriber base 

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product catalogue managed
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items sold in Year 1
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YoY GMV growth
0 K
subscriber base 
The Challenge

A global footwear and apparel brand needed to establish a direct-to-consumer presence across Southeast Asia but had no infrastructure to do it. There was no online retail platform in Malaysia, Singapore, or Hong Kong. The brand lacked both an ecommerce team for daily operations and a technical team for platform development.

The gap was comprehensive from frontend customer experience to backend catalogue management for 159K SKUs. They couldn’t just build a platform; they needed someone to run it, maintain it, and continuously improve it.

The Solution

ADA delivered end-to-end D2C platform build with CX design, technology development, and ongoing operations across all three markets. 159K products were onboarded with SKU upload and master catalogue coordination.

Continuous feature development averaged 20+ new functions per year, with 100+ features delivered across the engagement. CRM and email marketing automation built a 70K subscriber base with 1M+ annual emails. Year 1 delivered 22K items sold; subsequent years delivered 30-40% YoY GMV growth.

 

Results
Challenge
Solution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo
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