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How ADA Built 500+ Data Connectors for a Leading Data Integration Platform 

Industry type

How ADA Built 500+ Data Connectors for a Leading Data Integration Platform 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
The Results

500+ Connectors | Custom Development | Global Platform 

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Data Connectors
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Customer base growth
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revenue growth
The Challenge

Fivetran needed connectors for sources without standard integrations, regional platforms specific to Asian markets, legacy systems that predated modern APIs, and niche applications with proprietary formats. Enterprise deals were stalling because customers couldn’t connect the sources they needed.
Building connectors at scale required diverse API expertise — REST, SOAP, GraphQL, custom protocols, plus regional ecosystem knowledge that US-based teams didn’t have.

The Solution

ADA became an extension of Fivetran’s engineering capacity, building custom connectors using a hybrid Clojure and Java pipeline. Every connector met production-grade standards for reliability and security.

Over two years, ADA delivered 250 connectors covering regional platforms, legacy systems, and niche applications, unlocking enterprise deals that had previously been blocked.

 

Results
Challenge
Solution
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How PepsiCo Built AI-ready Data for Manufacturing Intelligence 

Solution type

How PepsiCo Built AI-ready Data for Manufacturing Intelligence 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
The Results

60% Batch Deviation Addressed | 6% Efficiency Improvement

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Batch Deviation Addressed
The Challenge

PepsiCo’s Patiala plant had a measurable problem: steam utilization in potato chip production was running at 1.08-1.12 KG/KG against a target of 1.02 KG/KG. That gap meant higher fuel costs, increased operational spend, and difficulty meeting sustainability targets. But the root cause wasn’t visible. Sensor data, SCADA logs, and operational records sat in separate systems. 60% of batches were deviating from target, and the plant had no way to connect operational patterns to efficiency outcomes.

The Solution

ADA delivered a phased implementation. Phase 1 built plant monitoring dashboards with alerts, giving operators visibility into equipment performance. Phase 2 explored Generative AI applications based on available data. Phase 3 deployed AI/ML models for predictive and prescriptive insights. The approach built AI-ready data foundations first, then layered intelligence on top.

Results
Challenge
Solution
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How GroupM Built Privacy-first Data Collaboration for AI and Analytics 

How GroupM Built Privacy-first Data Collaboration for AI and Analytics 

The Results

12-Week Delivery | Zero-Copy Collaboration

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delivery
The Challenge

A global media group needed to collaborate on media data with clients and partners, but privacy regulations made traditional data sharing untenable. Raw customer data couldn’t be exported to shared environments.

Without data collaboration, campaign planning and ROI measurement were limited to what each party could see in isolation. Multiple clients and lines of business needed governed access — but with controls ensuring each party only saw authorised data.

The Solution

ADA designed a Snowflake-based data exchange using zero-copy sharing. Clients and partners could query shared datasets without data leaving its source environment. Privacy was built into the architecture.

Child accounts per client provided governed access with audit trails. The solution included segmentation modules, activation connectors to Google and Meta, and attribution models for cross-campaign ROI.

Results
Challenge
Solution
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We delivered 74% ROI for a Global Pet Care Leader with AI-driven Bundling

We delivered 74% ROI for a Global Pet Care Leader with AI-driven Bundling

The Results

The campaign didn’t just resonate, it converted, turning a regulatory challenge into a mobile marketing success.

Brand Interest & Awareness
  • 4.6× increase in branded search between October and December
  • Steady, month-on-month growth in web traffic and engagement
Performance & Acquisition

Through ongoing optimisation and AI-powered signal learning:

  • Conversions increased by 33%
  • CPA dropped by 89%
  • Direct traffic surged by 471%, reflecting stronger trust, recall, and word-of-mouth
Media & Strategy Impact
  • High-impact formats delivered scale across parents’ daily digital touchpoints
  • Parenting communities and KOL recommendations built credibility and mid-funnel momentum
  • Meta ASC became a standout innovation, outperforming manual campaigns and proving viability for financial services
  • Dual PMax streams delivered a 45% uplift, thanks to smarter segmentation of promotional vs. always-on periods
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Project ROI
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ROI Uplift on the budget spent for bundles
The Challenge

A top global pet care brand allowed each distributor to create their own product bundling schemes, leading to inconsistent offers, poor targeting, and low ROI from promotions. With no centralised view of order and product-level data, bundling strategies lacked insight into customer preferences and failed to maximise returns.

  • Fragmented bundling decisions by distributors
  • No consolidated order & product-level data
  • Lack of product affinity insights by country and segment
  • Bundles are often mismatched to actual customer buying patterns
  • Limited ability to track ROI on bundles
The Solution
  • We unified order and product-level data across markets via the ADA Data Accelerator Platform
  • Developed a product recommendation algorithm to identify high-performing bundle combinations
  • Standardised bundling strategy, limiting combinations to proven high-affinity flavours per country
  • Implemented ROI tracking dashboards to monitor bundling performance over time
  • Aligned distributors on data-backed bundling rules for consistent execution

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The Execution

Our AI-powered platform transforms fragmented data into a cohesive, intelligent strategy, as demonstrated by our partnership with a leading pet care brand. Here is how our solution optimises product bundling to maximise ROI and align business operations.

1. Data Centralisation & Insights

The first step was to address the challenge of decentralised and fragmented data. Using the ADA Data Accelerator Platform, we unified all order and product-level data from various markets and distributors into a single source of truth. This critical process not only provided a consolidated view but also enabled us to move beyond gut-feel decisions. The platform’s AI capabilities then analysed this data to uncover hidden insights into product affinity and customer buying patterns by country and segment, revealing which combinations actually resonated with consumers.

2. Predictive Bundling Strategy

With a centralised view and deep insights, our solution developed a custom product recommendation algorithm. This algorithm identified the most high-performing bundle combinations, providing a data-backed blueprint for success. By standardising the bundling strategy, we were able to limit combinations to only those with proven high-affinity flavours per country. This eliminated mismatched bundles and ensured that every offer was tailored to actual customer preferences, directly addressing the core challenge of inconsistent promotions.

3. Performance Monitoring & Cross-Team Alignment

The final phase was to ensure the new strategy was both adopted and sustained. We implemented ROI tracking dashboards that provided a clear, real-time view of each bundle’s performance over time. This transparency enabled the brand to monitor its returns and make informed decisions. Crucially, we aligned all distributors on the new, data-backed bundling rules. This ensured consistent execution across all markets, transforming the brand’s promotional approach from a fragmented, low-ROI activity into a highly profitable and disciplined operation

Results
Challenge
Solution
Execution
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Let’s turn your data and AI into measurable outcomes!

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We standardized data and deployed AI forecasting to boost ROI by 136% and improve forecasting accuracy by 15% for a global grocer

We standardized data and deployed AI forecasting to boost ROI by 136% and improve forecasting accuracy by 15% for a global grocer

The Results
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Project ROI
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Accuracy Uplift: Target and Forecast
The Challenge

A top global grocery retailer was struggling to accurately forecast sales, preventing them from setting realistic targets and fairly assessing team performance. Data was scattered across brands, channels, and countries, making it difficult to compare top-down vs bottom-up forecasts or track accuracy over time.

  • Fragmented data across multiple sources
  • No standardised forecasting framework
  • Inconsistent targets across teams and markets
  • Limited visibility into forecast accuracy
  • Difficulty aligning business planning with actual performance
The Solution
  • We unified all sales data across brands, channels, and countries via the ADA Data Accelerator Platform
  • Built custom AI forecasting models (time series, organic growth, campaign uplift) to improve accuracy
  • Delivered trackers and dashboards for teams to monitor forecasts and compare top-down vs bottom-up results in real time
  • Embedded into workflows to ensure adoption and consistent performance tracking
The Execution

Driving Smarter Decisions with Unified Data

Our AI-powered solution works by transforming fragmented data into actionable intelligence, enabling you to optimise your business operations and accelerate growth. This is achieved through a three-step process:

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1. Unify & Consolidate Data

We begin by unifying and ingesting all data from across your business’s brands, channels, and countries into a single, comprehensive platform. This process consolidates scattered information, providing a unified view of your real-time performance. Our platform ensures that your key performance indicators (KPIs) and business objectives are adopted and clearly displayed, giving you a holistic and accurate overview.

2. Analyse & Predict

With your data unified, our powerful AI capabilities analyse historical information on product demand, seasonality, user behaviour, and market trends. This analysis uncovers patterns that may be invisible to the human eye, providing a deeper understanding of your business landscape. Based on these insights, our predictive module generates accurate demand signals and forecasting recommendations, giving you a clear look into future outcomes.

3. Act & Optimize

The predictive outcomes and real-time performance data enable you to compare top-down and bottom-up results instantly. This clarity allows you to monitor your business’s health and quickly accelerate your decision-making process. By providing a clear and accurate foundation for your strategy, our solution empowers you to pivot with confidence and maximize growth.

Results
Challenge
Solution
Execution
Get in touch

Let’s turn your data and AI into measurable outcomes!

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