ADA has received the “2022 Google Premier Partner” status for Asia Pacific, an exclusive recognition of the top 3% companies with deep Google product expertise and excellent campaign performance.

The Google Partner badge is awarded to companies with expert-level Google Ads knowledge, but only a select few receive the Premier Partner status. The accolade further cements ADA’s track record in delivering outstanding end-to-end digital and data-driven marketing and business solutions to clients.

As a Google Premier Partner, clients can trust in ADA’s ability to deliver campaigns with high optimisation scores that consistently exceed the 70% requirement set by Google. These campaigns are led by ADA experts certified in Google’s suite of products such as Search, Display, Video, Shopping, Mobile, Campaign Manager, DV360, and Analytics, to name a few.

Anurag Gupta, Chief Operating Officer, ADA, said: “Receiving the Google Premier Partner badge is a testament to our unwavering commitment to clients in delivering business outcomes by combining data, media, content, and technology. I’m proud to say that 100% of our of our Ad Ops team, account managers, and media strategists are certified to continuously raise the bar in digital marketing.”

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About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation
• ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

ADA is now a WhatsApp Business Solution Provider (BSP) in the APAC region. Through the WhatsApp Business Platform, ADA will empower businesses to connect with their customers in a private and secure environment across its markets in South and Southeast Asia.

Over 2 billion people around the world use WhatsApp and it is the most popular messaging application in Southeast Asia. As the number of people using this app will continue to rise with the growth of digital consumers across the region, brands and businesses will need to better connect and communicate with their customers who are turning to chat with businesses on WhatsApp.

WhatsApp Business Platform allows businesses to drive better conversations with their customers in a personalised manner, thus boosting customer engagement and increasing customer satisfaction, leading to better sales conversions. For instance, a telecommunications company can free up customer support to focus on servicing more complex care issues, which can improve customer engagement and reduce operational costs significantly.

With recovery making its way across Southeast Asia, and as retailers bounce back from COVID-19, WhatsApp chatbots can also give operators in-store support to help guide the customer journey and enhance every bit of the customer experience.

Srinivas Gattamneni, CEO of ADA said: “Chat commerce is changing the way businesses operate, and customer engagement solutions is the key driver. With this WhatsApp Business Platform, ADA now offers a truly seamless end-to-end business solution across our practices – eCommerce, MarTech, business insights, and marketing services – for that complete customer experience and journey. The face of chat commerce as we know it will change too, with the integration of our AI and machine learning models, deepening the level of personalisation and quality of conversations.”

To learn more about ADA’s Customer Engagement Solutions and the WhatsApp Business Platform, click here.

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About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation
• ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

ADA has launched a new dashboard that offers data-driven insights for businesses in Southeast Asia as they navigate major disruptions to consumer behaviour caused by the COVID-19 pandemic.

Leveraging on ADA’s in-house data management platform, XACT, the Recovery Index was built with anonymised data sourced from millions of mobile devices and apps. While not a traditional economic indicator, businesses can use the dashboard to guide their decision-making by observing consumers’ mobility and digital consumption in near real-time.

Users of the dashboard, which is free to access, can drill down from the regional view to the national and state-level in eight countries, namely Singapore, Malaysia, Indonesia, Thailand, Philippines, Cambodia, Sri Lanka, and Bangladesh.

Some notable insights from the dashboard (as of September 22) include:

• Indonesia and Cambodia are around 90% back to normal having rebounded strongly from a low point in August caused by the Delta variant.
• Bangladesh has exceeded its pre-pandemic normal, while Indonesia and Cambodia are next in line to reach the “old normal”.
• Thailand, which was relatively unscathed by COVID-19 last year, lost its early gains and is now the furthest from normal in Southeast Asia. Mobility in most regions has dropped to 50% of pre-pandemic levels with only Rayong, Songkhla and some areas around Bangkok bucking the trend.
• In Indonesia, mobility has recovered more quickly in Java where Jakarta is located compared to surrounding islands. Footfall at F&B outlets has climbed to 110% of pre-COVID levels while footfall at malls has fully recovered. Usage of business and productivity apps, however, has collapsed to 60% of pre-COVID levels, even as usage of fitness apps has surged to 140%.
• In Malaysia, the main economic hub of Klang Valley is leading the recovery vis-a-vis other corridors in the Peninsula and the Bornean states. The recent easing of lockdown measures has seen footfall in malls jump to 130% of pre-COVID levels, even as road density and other mobility indicators are yet to fully recover.
• In the Philippines, footfall at malls and F&B outlets had recovered fully in June before declining to 70% of pre-COVID levels currently following a recent shift in lockdown policies in Manila.

Srinivas Gattamneni, Chief Executive Officer of ADA, said: “The COVID-19 pandemic has caused, and is still causing, major disruptions to consumers affecting how they shop, where they go, and what they do on a daily basis. We created this dashboard as a resource for businesses to make sense of and respond to the ‘new normal’ in consumer behaviour. The dashboard can serve as a guide to what has changed pre- and post-pandemic in terms of shopping, app usage, and mobility, allowing marketers to pivot their customer acquisition and retention strategies in an environment that continues to be volatile.”

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About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation
• ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

ADA launches the region’s first integrated eCommerce practice through a merger with Awake Asia, a regional eCommerce enabler operating in 6 countries in Southeast Asia.

The exercise fully integrates Awake Asia’s operations under the ADA brand starting 1^st June 2021, where both parties come together to champion and fulfil the needs of brands moving towards online channels across 10 markets in South and Southeast Asia – Malaysia, Singapore, Indonesia, Thailand, Philippines, Sri Lanka, Bangladesh, Cambodia, South Korea, and Vietnam.

The integrated eCommerce practice brings together Awake Asia’s deep eCommerce expertise with ADA’s media, creative, and analytics solutions to drive online sales for brands through:

Digital marketing deeply linked to eCommerce revenue generation: Digital media execution integrated with eCommerce operations; customer-centric strategies and activations; performance linking external media spend to online sales.

Consumer data and analytics leveraged to uplift eCommerce sales: Utilise client’s customer data and third party data sets to derive shopper insights, personalise content and to cross and upsell via eCommerce channels.

Reaching vast audiences in super apps and marketplaces: Optimise customer touchpoints across super apps and owned apps and websites; deploy Marketing Technology solutions like customer data platforms (CDP); attribution tools to track and optimise conversion funnel.

Srinivas Gattamneni, Chief Executive Officer of ADA, said: “At ADA, our belief is that eCommerce should not be a siloed execution but needs to be deeply integrated into the brand’s analytics, media, creative, and marketing technology investments – only then can we achieve superior performance. The merger brings together integrated approach for brands to reach and convert digital consumers.”

Leading the division is Simon Paterson who joins ADA as Chief of eCommerce Enablement and the former CEO of Awake Asia. Commenting on his new appointment, he said “Over the past 5 years, Awake Asia has built a formidable eCommerce enablement business in Southeast Asia. We are excited to embark on this new phase of growth with integrated analytics, media, and creative to boost eCommerce operations for all brands in the region.”

The merger opens a new market for ADA in Vietnam with over 150 eCommerce specialists currently serving more than 120 brands, driving eCommerce growth for clients such as P&G, Unilever, BMW, and Wyeth; and eCommerce partners including Shopee, Tokopedia, and Lazada amongst others.

As more brands are forced to adapt to capture the “great migration” of consumers from offline to online, business owners are still in the dark on how to navigate the challenges to maximise return on investment. This opportunity is expected to surge to USD 100 billion in Southeast Asia, with compound annual growth rate (CAGR) expected to rise by 24.6% (2017 – 2025).

Learn more about ADA’s eCommerce solutions here.

About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

SINGAPORE, 30 MARCH 2021 – ADA, a leading data and artificial intelligence (AI) company, and Insider, one of the world’s leading Growth Management Platforms have forged a strategic partnership. Together, they will provide seamless multichannel personalisation, data-driven strategy, and end-to-end digital, analytics, and marketing solutions.

Unifying ADA’s newly formed MarTech-as-a-Service offering and Insider’s AI-powered Growth Management Platform (GMP) the partnership will empower enterprises to scale up and predict customer behaviour in real time. Marketers can also seamlessly personalise and streamline campaigns to acquire, activate, and retain customers.

Chris Wiseman, Head of Marketing Technology, ADA, said: “We’re really excited to be working with Insider. We believe this partnership will help our clients realise more value by allowing us to offer an end-to-end solution that covers the full marketing and sales funnel. We have big goals to continue to expand our business in Asia; so, ADA and Insider’s strong MarTech proposition will help us achieve our ambitious targets.”

Patrick Steinbrenner, Managing Director – APAC, Insider, said: “Having the right recommendation algorithms powered by AI will help enterprises deliver precise individualised cross-channel recommendations and uncover their full revenue potential. ADA’s digital and data maturity models’ expertise combined with Insider’s platform capabilities will take marketing to the next level. We’ve enjoyed collaborating with the team at ADA to bring more value to our end customers.”

About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

About Insider

Leveraging real-time predictive segmentation powered by artificial intelligence, Insider’s Growth Management Platform (GMP) empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, messaging platforms, and ad channels. Built on a unified data layer, the GMP is easy to implement and simple to use, eliminating complex integrations and dependency on IT teams.

Insider is featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and has been the #1 leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating based on 100% user reviews, 17 quarters in a row.

ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions is launching a new Marketing Technology (MarTech) service across Asia-Pacific (APAC) that will help clients optimise their end-to-end sales and marketing efforts.

Clients will benefit from this new addition to the current suite of products and services as ADA continues to use existing data analytics skillset to drive impactful business outcomes.

According to Gartner, some 80% of organisations feel they are sitting on an outdated MarTech roadmap, and 67% think their existing technology is not useful. A study by Harvard Business Review found that 80% of marketers want better tools to measure return on investment.

To meet this need, ADA’s MarTech-as-a-Service offering will empower businesses to scale up via three core services:

• Business Value Discovery – Analyse client’s business operations across sales and marketing funnel by consulting and matching with ADA’s existing expertise to grow and scale.
• Growth Solutions – Help clients choose the right MarTech solutions that match the business maturity level and to optimise current stacks.
• Marketing Technology Operations & Enablement – Acts as an extended arm of the client to enable, train, and scale in-house talent to ensure continuity of strategy and execution.

Srinivas Gattamneni, CEO of ADA, said: “ADA has continuously evolved to create new ways for businesses to adopt data-driven marketing. We are excited to offer these new MarTech services that complete the circle for our clients by allowing them to look at their full sales and marketing funnel with an always-on approach.”

Chris Wiseman, the newly appointed Head of Marketing Technology at ADA, said: “ADA’s MarTech services exists to support businesses in unlocking the full potential of their MarTech investments and to drive growth across all their sales and marketing channels. We believe business growth is not driven by one solution, but many tactics and approaches. We want to be there to collaborate with our clients through the entire journey and to grow together.”

ADA’s expertise in MarTech has enabled various companies to bounce back from COVID-19 by increasing new customer acquisition and customer lifetime values, improving click-through rates, maximising marketing productivity, and automating marketing systems. Learn more about ADA’s MarTech solution here: https://ada-asia.com/marketing-technology/

About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

ADA, is launching a new business line that combines data-driven marketing strategies with end-to-end eCommerce solutions.

The service is aimed at clients seeking comprehensive solutions to drive traffic, manage customer experience, optimise conversions throughout the funnel, and create engaging content on digital marketplaces as well as owned eCommerce sites.

ADA is building on its expertise in data analytics and performance marketing to deliver real business outcomes in the eCommerce arena, as sales move online in the wake of the COVID-19 pandemic.

Srinivas Gattamneni, Chief Executive Officer of ADA, said: “eCommerce is a strategic priority for ADA and our clients as businesses emerge from the shadow of the COIVD-19 pandemic. We’re excited to be extending our footprint by bringing our unique heritage in data-driven marketing to empower the next generation of eCommerce champions.”

Anurag Gupta, Chief Operating Officer & Chief of Agency, ADA, added: “A global luxury skincare brand turned to ADA when one of its key Southeast Asian markets was forced to pivot overnight to eCommerce during a nationwide lockdown. The brand quickly adapted its high-touch, mostly offline sales model to an eCommerce environment thanks to a multi-layered audience segmentation strategy built on XACT, ADA’s proprietary Data Management Platform, and first-party customer data. The resulting campaigns far exceeded targets, with 490% growth achieved in eCommerce monthly sales versus pre-pandemic, 275% growth versus promotional months and 24.5% Return on Ad Spend.”

The eCommerce market in Southeast Asia continues to surge as COVID-19 accelerated online purchases, with gross merchandise value expected to jump to USD 172 billion by 2025, according to the e-Conomy SEA 2020 report by Google, Temasek and Bain & Co.

Learn more about ADA’s eCommerce solutions here: https://adaglobal.com/commerce/

About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.

9 MARCH 2021 – ADA announced an extension of existing practices and implementation of new ones, in conjunction with the company’s International Women’s Day celebration.

As a company that embraces diversity from the very start, ADA has proudly and actively been closing the gender gap across its 9 markets in South and Southeast Asia; and this includes:

• 49% female employees
• 46% of total new hires in 2020 are female
• 50% of promoted employees in 2020 are female
• 38% female in the leadership team

Srinivas Gattamneni, CEO, ADA, said: “At ADA, we believe that a gender diverse workforce not only makes good business sense, but is an asset to the communities we live and work in. We encourage all our people to build strong foundations at home and the workplace, whilst continuing to expand their career opportunities and rise to leadership roles.”

Officially kicked-off during a virtual celebration for International Women’s Day yesterday, ADA also celebrated their women’s achievements, raised awareness against unconscious bias through a panel discussion, and took action for equality with a pledge.

During the observance, 28 of ADA’s practice and country leaders alongside Srinivas signed a
Gender Equality Pledge and took an oath to vow to uproot gender biases and cultivate a sustainable, equitable, balanced, and inclusive environment for all employees. The virtual event was attended by more than 600 employees across its markets.

As part of the pledge, the company will be rolling out an ‘Unconscious Bias’ module, which actively challenges all employees, including its leaders, to be aware of the potential biases that may negatively affect decision-making and behaviour in the workplace.

“The pledge and the commitment we made today does not stop here. These issues faced by women happens every day, and it needs to be addressed daily. Not continuing these on a daily basis will give us a false sense of accomplishment. Therefore, we must continuously improve benefits as we move towards wholesome gender balance,” added Srinivas.

Effective 8 March 2021, ADA employees can expect the following new and refreshed practices and policies:

• Maternity benefits now include up to six months leave; four full months paid leave, and two months of half-paid leave;
• Paternity benefits for partners of up to two-weeks paid leave;
• Flexible work arrangements to accommodate employees’ life and family needs, and essential maternity leave;
• Employee growth initiatives:
• Grow Programme: Allows all employees, regardless of gender, to engage in professional courses and certification affiliated with leading universities and institutions;
• Mentorship Programme: As an extension of the Grow Programme, employees can request a one-on-one mentorship with a senior executive in the company, across any market

As an organisation, ADA vows to continuously measure, develop, and improve benefits and packages, with the changing demographics of its teams and their personal growth. Learn more about the Women of ADA and their stories here:

About ADA

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:

• Providing business insights, data enrichment, and advanced analytics
• Understanding the consumer mindset and designing data-driven creative marketing strategies
• Executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation

ADA complements its unique digital expertise with deep proprietary data of 375 Million consumers.