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Industry type

How a Leading Retailer Cut P&L Forecasting From 60 minutes to 1 minute 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
The Results

98% efficiency gain in P&L forecasting | 90% efficiency gain in sales analysis | 80% efficiency gain in budget optimization | 80% GMV growth

0 %
Efficiency Gain in P&L Forecasting
0 %
Efficiency Gain in Sales Analysis
0 %
Efficiency Gain in Budget Optimization 
0 %
GMV Growth
The Challenge

A personal care retailer’s ecommerce team was trapped in manual work. P&L forecasting: 60 minutes. Budget optimization: 5 minutes per query. Sales analysis: 10 minutes per request. The team spent their time pulling data from multiple systems and reconciling numbers, not making decisions. By the time insights were ready, the opportunity had often passed. SKU-level performance went unanalyzed because nobody had time to dig. Product potential was going unrecognized.

The Solution

ADA deployed AI Command Center with CoPilot, enabling natural language queries against commerce data. The team could ask “What’s the P&L forecast for next month?” and get an answer in one minute instead of building a 60-minute report.

The system surfaced SKU-level patterns the team had never seen products underperforming relative to category benchmarks, inventory imbalances across channels, campaign timing mismatches. Analysts stopped building spreadsheets and started acting on recommendations.

Results
Challenge
Solution
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Let’s turn your data and AI into measurable outcomes!

How a Leading Retailer Cut P&L Forecasting From 60 minutes to 1 minute 

Industry type

How a Leading Retailer Cut P&L Forecasting From 60 minutes to 1 minute 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
The Results

98% efficiency gain in P&L forecasting | 90% efficiency gain in sales analysis | 80% efficiency gain in budget optimization | 80% GMV growth

0 %
Efficiency Gain in P&L Forecasting
0 %
Efficiency Gain in Sales Analysis
0 %
Efficiency Gain in Budget Optimization 
0 %
GMV Growth
The Challenge

A personal care retailer’s ecommerce team was trapped in manual work. P&L forecasting: 60 minutes. Budget optimization: 5 minutes per query. Sales analysis: 10 minutes per request. The team spent their time pulling data from multiple systems and reconciling numbers, not making decisions. By the time insights were ready, the opportunity had often passed. SKU-level performance went unanalyzed because nobody had time to dig. Product potential was going unrecognized.

The Solution

ADA deployed AI Command Center with CoPilot, enabling natural language queries against commerce data. The team could ask “What’s the P&L forecast for next month?” and get an answer in one minute instead of building a 60-minute report.

The system surfaced SKU-level patterns the team had never seen products underperforming relative to category benchmarks, inventory imbalances across channels, campaign timing mismatches. Analysts stopped building spreadsheets and started acting on recommendations.

Results
Challenge
Solution
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Let’s turn your data and AI into measurable outcomes!

How a Leading Personal Care Brand Achieved 80% GMV growth through Coordinated Commerce Operations 

Industry type

How a Leading Personal Care Brand Achieved 80% GMV growth through Coordinated Commerce Operations 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
The Results
0 %
GMV growth
0 %
conversion rate uplift
0 %
ATP rate maintained
0
Product rating maintened
The Challenge

A leading personal care brand in Malaysia needed to professionalise marketplace operations and drive sustained post-COVID growth across Shopee and Lazada. Campaign planning was inconsistent, assortment strategies were unclear, and inventory management issues were impacting product availability, costing sales during peak periods. The brand lacked the operational cadence and platform expertise to compete effectively on the digital shelf.

The Solution

ADA implemented comprehensive marketplace operations over a 2-year partnership. Weekly campaign planning catch-ups established operational rhythm. Clear assortment strategies aligned inventory with campaign timing. Robust inventory management maintained 95% ATP (Available to Promise) rate.

Monthly business reviews and campaign post-mortems drove continuous optimization. 100% store tool optimization, including CEM measures, improved platform visibility and algorithm performance.

Results
Challenge
Solution
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Let’s turn your data and AI into measurable outcomes!

How a Global Hospitality Group Unified Data Across 400+ Properties

How a Global Hospitality Group Unified Data Across 400+ Properties

The Results

400+ Hotels | 6 Data-Sources Consolidated 

0 +
hotels unified
0
data sources consolidated
The Challenge

A global hospitality group’s APAC operations had reporting scattered across Redshift, Salesforce, CSAT platforms, Eloqua, CSVs, and BigQuery. Each source had its own schema and its own definition of what “occupancy” or “revenue” meant.

When regional leadership needed performance insights, analysts spent days pulling data from six systems and reconciling conflicts manually. Different teams ran the same query and got different answers. With 400+ hotels, leadership couldn’t trust any number they saw.

The Solution

ADA designed an enterprise reporting ecosystem using Alteryx for ETL automation, pulling from all sources into a consistent schema in an MS SQL Data Mart. Power BI dashboards with role-based access ensured everyone worked from the same underlying numbers.

Automated pipelines replaced days of manual consolidation. Regional leadership could compare properties, track trends, and make decisions based on numbers that finally matched.

 

Results
Challenge
Solution
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We helped a leading ecommerce retailer migrate their existing data warehouse from AWS to MS Azure while ensuring seamless business continuity​

Solution type

We helped a leading ecommerce retailer migrate their existing data warehouse from AWS to MS Azure while ensuring seamless business continuity​

The Results

100% migration accuracy | 400+ tables migrated | 200+ stored procedures migrated

0 %
migration accuracy
0 +
tables migrated
0 +
stored procedures migrated
The Challenge

A leading fashion ecommerce company needed to migrate their data warehouse from AWS Redshift to Microsoft Azure. The migration had to happen without disrupting business operations, dashboards, reports, and analytics all needed to keep running while the underlying infrastructure changed.
Any data loss or inconsistency would break downstream reporting and erode trust in the platform. The company needed migration that was fast, accurate, and seamless.

The Solution

ADA replicated AWS Redshift structures to Azure Synapse, automating the migration using shell scripts and Azkaban orchestration. The approach ensured business continuity throughout, parallel running validated accuracy before cutover.

400+ tables and 200+ stored procedures were migrated in 3 months with 100% accuracy across 90% of datasets. No data loss, no business disruption.

Results
Challenge
Solution
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Let’s turn your data and AI into measurable outcomes!

How ADA Built 500+ Data Connectors for a Leading Data Integration Platform 

Industry type

How ADA Built 500+ Data Connectors for a Leading Data Integration Platform 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
The Results

500+ Connectors | Custom Development | Global Platform 

0 +
Data Connectors
0 +
Customer base growth
0 x
revenue growth
The Challenge

Fivetran needed connectors for sources without standard integrations, regional platforms specific to Asian markets, legacy systems that predated modern APIs, and niche applications with proprietary formats. Enterprise deals were stalling because customers couldn’t connect the sources they needed.
Building connectors at scale required diverse API expertise — REST, SOAP, GraphQL, custom protocols, plus regional ecosystem knowledge that US-based teams didn’t have.

The Solution

ADA became an extension of Fivetran’s engineering capacity, building custom connectors using a hybrid Clojure and Java pipeline. Every connector met production-grade standards for reliability and security.

Over two years, ADA delivered 250 connectors covering regional platforms, legacy systems, and niche applications, unlocking enterprise deals that had previously been blocked.

 

Results
Challenge
Solution
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Let’s turn your data and AI into measurable outcomes!

How PepsiCo Built AI-ready Data for Manufacturing Intelligence 

Solution type

How PepsiCo Built AI-ready Data for Manufacturing Intelligence 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
The Results

60% Batch Deviation Addressed | 6% Efficiency Improvement

0 %
Batch Deviation Addressed
The Challenge

PepsiCo’s Patiala plant had a measurable problem: steam utilization in potato chip production was running at 1.08-1.12 KG/KG against a target of 1.02 KG/KG. That gap meant higher fuel costs, increased operational spend, and difficulty meeting sustainability targets. But the root cause wasn’t visible. Sensor data, SCADA logs, and operational records sat in separate systems. 60% of batches were deviating from target, and the plant had no way to connect operational patterns to efficiency outcomes.

The Solution

ADA delivered a phased implementation. Phase 1 built plant monitoring dashboards with alerts, giving operators visibility into equipment performance. Phase 2 explored Generative AI applications based on available data. Phase 3 deployed AI/ML models for predictive and prescriptive insights. The approach built AI-ready data foundations first, then layered intelligence on top.

Results
Challenge
Solution
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How GroupM Built Privacy-first Data Collaboration for AI and Analytics 

How GroupM Built Privacy-first Data Collaboration for AI and Analytics 

The Results

12-Week Delivery | Zero-Copy Collaboration

0 weeks
delivery
The Challenge

A global media group needed to collaborate on media data with clients and partners, but privacy regulations made traditional data sharing untenable. Raw customer data couldn’t be exported to shared environments.

Without data collaboration, campaign planning and ROI measurement were limited to what each party could see in isolation. Multiple clients and lines of business needed governed access — but with controls ensuring each party only saw authorised data.

The Solution

ADA designed a Snowflake-based data exchange using zero-copy sharing. Clients and partners could query shared datasets without data leaving its source environment. Privacy was built into the architecture.

Child accounts per client provided governed access with audit trails. The solution included segmentation modules, activation connectors to Google and Meta, and attribution models for cross-campaign ROI.

Results
Challenge
Solution
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How ADA Built, Managed, and Enhanced D2C for leading Apparel Company across APAC

Industry type

How ADA Built, Managed, and Enhanced D2C for leading Apparel Company across APAC

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
The Results

40% YoY Growth | 159K Products Managed | 22K Items Sold Year 1 | 70K subscriber base 

0 K
product catalogue managed
0 K
items sold in Year 1
0 %
YoY GMV growth
0 K
subscriber base 
The Challenge

A global footwear and apparel brand needed to establish a direct-to-consumer presence across Southeast Asia but had no infrastructure to do it. There was no online retail platform in Malaysia, Singapore, or Hong Kong. The brand lacked both an ecommerce team for daily operations and a technical team for platform development.

The gap was comprehensive from frontend customer experience to backend catalogue management for 159K SKUs. They couldn’t just build a platform; they needed someone to run it, maintain it, and continuously improve it.

The Solution

ADA delivered end-to-end D2C platform build with CX design, technology development, and ongoing operations across all three markets. 159K products were onboarded with SKU upload and master catalogue coordination.

Continuous feature development averaged 20+ new functions per year, with 100+ features delivered across the engagement. CRM and email marketing automation built a 70K subscriber base with 1M+ annual emails. Year 1 delivered 22K items sold; subsequent years delivered 30-40% YoY GMV growth.

 

Results
Challenge
Solution
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How Eight (Starhub) achieved customer loyalty at scale with ADA’s AI-powered support 

Industry type

How Eight (Starhub) achieved customer loyalty at scale with ADA’s AI-powered support 

Where every touchpoint earns trust, every interaction creates value, and every decision is powered by realtime insight.
The Results
  • Patient education was enhanced, enabling individuals to have a deeper understanding of their ailments and treatment options
  • Support and interventions were tailored to each patient
  • Seamless communication and feedback loop
0 %
queries resolved instantly
0 %
improvement in customer loyalty scores
0 %
support resources freed for complex cases
The Challenge

Eight, a Starhub sub-brand and leading telecommunications provider in Singapore, was handling millions of customer interactions monthly and the support framework was breaking. Inquiry volumes overwhelmed the team, leading to delays and frustrated customers. Support staff were stuck on repetitive tasks, password resets, plan inquiries, basic troubleshooting with no capacity for complex or high-value work.

The math was unsustainable. Adding headcount proportionally would be prohibitively expensive. Maintaining service quality with existing resources was becoming impossible.

The Solution

ADA implemented a conversational AI platform that handled the majority of inquiries with instant resolution. For the 80% of queries that fit known patterns, customers got answers immediately without waiting for a human agent.

Automation freed human agents to focus on complex cases requiring judgment. When queries needed escalation, agents received full context from the AI interaction, customer history, issue details, and suggested resolution paths. The result: 80% instant resolution, 90% improvement in loyalty scores, and 60% of resources redirected to strategic priorities.

Results
Challenge
Solution
Execution
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How MBSB Bank processed 75,000+ loan applications in one week

Industry type

How MBSB Bank processed 75,000+ loan applications in one week

The Results
0 +
applications in week 1
0 RM
M secured in 3 weeks
0 %
interaction shifted to WhatsApp
0 x
efficiency gain
The Challenge

MBSB Bank was launching the Ihsan-i financing programme for EPF members and the launch immediately overwhelmed existing infrastructure. The application process was complex, requiring document verification, eligibility checks, and status tracking. Traditional channels couldn’t handle the volume.

Programme launch triggered a surge of customer inquiries, FAQs about eligibility, application guidance, and tracking requests for applications in progress. Existing support couldn’t provide the responsive, personalized experience customers expected from a modern financial product.

The Solution

ADA deployed a bilingual WhatsApp chatbot in Bahasa Malaysia and English, handling FAQs, application guidance, and status tracking. WhatsApp was integrated into the bank’s primary customer service workflow with broadcast modules for application reminders.

Phase 2 expanded WhatsApp capabilities to other MBSB products through API-based workflows, with seamless escalation to human agents for complex queries. The result: over 75,000 applications processed in the first week, RM722 million in financing secured within 3 weeks, and 90% of customer interactions shifting to WhatsApp as the preferred channel.

“WhatsApp became our preferred channel, 90% of customer interactions moved to conversational.”
Results
Challenge
Solution
Execution
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