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How an Indonesian Real Estate Developer Achieved 5.5X Appointment Increase with CDP

The Results

5.5X increase in appointments per month | 18% increase in booking deposits | 30% increase in total deposit value

0 x
increase in appointments per month
0 %
increase in booking deposits
0 %
increase in total deposit value
The Challenge

A leading Indonesian real estate developer with 76+ projects across 33 cities needed to improve digital marketing for new development launches. Generic ads reached broad audiences without personalization, prospects interested in luxury condos received the same messaging as those interested in affordable housing.

Without unified customer data, there was no way to personalize targeting. Each campaign started from scratch with no ability to leverage insights from previous interactions.

The Solution

ADA implemented Treasure Data CDP with personalised targeting for Facebook and Google campaigns. The CDP unified data from website visits, past inquiries, and property preferences into profiles that could drive segmentation.

Instead of broad audiences, campaigns reached segments defined by demonstrated preferences: project type, budget range, location preference, and purchase timeline signals. Appointments increased 5.5X per month. Booking deposits increased 18%. Total deposit value increased 30%.

Results
Challenge
Solution
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How an Indonesian Real Estate Developer Achieved 5.5X Appointment Increase with CDP

How an Indonesian Real Estate Developer Achieved 5.5X Appointment Increase with CDP

The Results

5.5X increase in appointments per month | 18% increase in booking deposits | 30% increase in total deposit value

0 x
increase in appointments per month
0 %
increase in booking deposits
0 %
increase in total deposit value
The Challenge

A leading Indonesian real estate developer with 76+ projects across 33 cities needed to improve digital marketing for new development launches. Generic ads reached broad audiences without personalization, prospects interested in luxury condos received the same messaging as those interested in affordable housing.

Without unified customer data, there was no way to personalize targeting. Each campaign started from scratch with no ability to leverage insights from previous interactions.

The Solution

ADA implemented Treasure Data CDP with personalised targeting for Facebook and Google campaigns. The CDP unified data from website visits, past inquiries, and property preferences into profiles that could drive segmentation.

Instead of broad audiences, campaigns reached segments defined by demonstrated preferences: project type, budget range, location preference, and purchase timeline signals. Appointments increased 5.5X per month. Booking deposits increased 18%. Total deposit value increased 30%.

Results
Challenge
Solution
Get in touch

Let’s turn your data and AI into measurable outcomes!

Book a Demo

How a Top 5 Auto Manufacturer Generated $500M in Sales with CDP-Powered Intent Segmentation

How a Top 5 Auto Manufacturer Generated $500M in Sales with CDP-Powered Intent Segmentation

The Results

11% conversion rate | $500M sales generated

0 %
conversion rate
0 $
million in sales generated
The Challenge

A Top 5 global auto manufacturer in Malaysia had an 800K customer base but was treating them all the same. Marketing campaigns used broad targeting with generic messaging. Without the ability to distinguish high-intent customers from general audience, advertising costs were high relative to results.

Customer data sat in multiple systems, CRM, dealer management, website analytics, service records with no unified view. There was no way to identify purchase signals or score intent.

The Solution

ADA unified customer data using CDP, integrating showroom visits, website behaviour, service history, and previous purchases into single profiles. Identity resolution matched the same customer across systems.

Propensity scoring identified high purchase intent customers based on behavioural signals: website visits to specific models, service appointments suggesting vehicle aging, digital engagement patterns correlating with purchase timing. High-intent segments activated through app push, dealer personal selling, and Facebook Lookalike. The result: 11% conversion rate and $500M in sales.

Results
Challenge
Solution
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ADA used Consumer Profiler Insights to Understand Consumer Attitudes, Preferred Platforms, and Segmentation for a Vaccine Rollout

Case Study

ADA used Consumer Profiler Insights to Understand Consumer Attitudes, Preferred Platforms, and Segmentation for a Vaccine Rollout

The Results

Segmentation

We built actionable consumer segments by life stage, concerns, and behaviours, prioritising rollout cohorts, sizing the market opportunity per segment, and defining tailored engagement plans for the segments that matter most.

Consumer attitudes

We mapped public awareness, consideration, motivations, and barriers around the disease and its vaccine so our client could immediately sharpen messaging, targeting, and rollout decisions.

Engagement platforms

We designed the engagement approach to promote dengue vaccination: closing the awareness gap, directly addressing hesitancy, and improving conversion from interest to intent.

The Challenge

The client is one of the largest players in pharmaceutical industry with a global footprint in more than 45 countries and over 49,000 employees. The company is on constant pursuit of potentially life-changing treatments for patients, and recently introduced a new dengue vaccine.

The client faced challenges in introducing the vaccines to the right target group without understanding who should be their key target audiences and what should be the key platforms to reach out to them.

The Solution

ADA’s consumer profiler insights helped client to prioritize who is their key consumer target segment to reach out to for its vaccine rollout via profiling of different groups of consumers based on different geographical areas with high dengue risk. The profiling attributes include:

·      Demographics – Age group, affluence level, household with or without kids, etc.

·      Online interests – Gaming, social, communication, etc.

·      Places of interests – Entertainment, accommodation, education, commercial, etc.

Results
Challenge
Solution
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We elevated profit margins of a leading Food Delivery & Quick Commerce brand with our Strategic Pricing Solution

We elevated profit margins of a leading Food Delivery & Quick Commerce brand with our Strategic Pricing Solution

Results
0 %
Increase in Order Rate
0 %
Revenue growth
0 %
Overall Orders Improved
Challenge

The client is a leading food delivery and Q-Commerce platform in India, with over 100 million customers and a revenue of $900 million. They are revolutionizing the industry with their  technology and commitment to customer satisfaction​

The client was losing ground to competitors’ pricing strategies, impacting customer retention and market share, while needing to boost these metrics without compromising on profitability.​

Solution

ADA designed a data-driven Strategic Pricing Solution that replaced broad, one-size-fits-all promotions with precise, behaviour-based incentives aligned to the client’s growth and profitability goals.

We began by analysing historical order data, customer lifetime value, and price sensitivity patterns to identify meaningful behavioural segments. Customers were then grouped into frequency-based and value-based buckets, enabling tailored cashback strategies that encouraged faster repeat purchases without overspending on incentives.

1 Customer Segmentation Framework

Classified users by purchase frequency, order value, and responsiveness to promotions to target incentives where they would drive the most incremental impact.

2 Dynamic Cashback Strategy

Designed time-bound cashback offers that expired within a few days, creating urgency while maintaining tight control over promotional spend.

3 Profitability Guardrails

Implemented cost-per-incremental-order thresholds and contribution margin tracking to ensure all campaigns stayed within profitability targets.

4 Continuous Optimisation Engine

Ran A/B testing and performance monitoring to refine offer levels, timing, and audience selection in real time, improving effectiveness over successive campaigns.

5 Seamless Platform Integration

Embedded the framework into the client’s pricing and campaign systems so teams could launch, track, and optimise promotions at scale.

Results
Challenge
Solution
Contact

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ADA successfully raises funds for a global NGO’s pandemic journey with consumer insights & creative content

ADA successfully raises funds for a global NGO’s pandemic journey with consumer insights & creative content

Results
  • Overall donations exceeded target by 37%
  • Overall Cost Per Acquisition reduced by 273%
  • An overall whopping 68% uplift in ROI (*2.5 times above target)
  • 87% positive sentiments from influencers’ community
0 %
higher donations vs target
0 x
ROI vs target
0 %
reduction in Cost per Acquisition
Challenge

Running a Ramadan fundraising campaign meant competing with many charities during a highly crowded giving season. Rising media costs, shifting post-COVID donor behaviour, and inefficient mass targeting made it difficult to reach new donors while keeping cost per acquisition low.

At the same time, the campaign needed to balance global brand consistency with strong local cultural relevance across markets, and use influencer voices authentically to inspire trust. The core challenge was to cut through seasonal noise, find high-intent audiences, and drive more donations with better ROI on a limited nonprofit budget.

Solution
  • ‘Old-meets-new’ targeting approach: By amalgamating current audience behavior, social trends, and past Ramadan data, we honed in on a specific target audience.
  • Glocalising the campaign: Infusing local elements into the global campaign, we aimed to resonate with communities on a personal level and evoke their generosity.
Execution
1 Leveraging audience insights

We leveraged pre-COVID data from schools and identified top religious app users to create lookalike audiences. Additionally, we segmented audiences based on their affinity with the holy month, optimizing our outreach during peak engagement times.

UNHCR-Chart-5-1024x613

2 Engaging local influencers

Recognizing the surge in influencer conversations surrounding Ramadan, we collaborated with local influencers to humanize the refugees’ plight through compelling storytelling.

3 Amplifying through local channels

Partnering with local channels, we disseminated tailored content pieces that resonated with specific cultures, bringing the ‘Imagine’ theme to life.

Awards
  • Gold in Not-for-Profit / Charity category at The Drum Digital Advertising Awards APAC 2021
  • Silver in Excellence in Data-Driven Marketing at Marketing Excellence Awards 2021
Results
Challenge
Solution
Execution
Awards

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How a Leading Bank Achieved 255% Cross-Sell Conversion with CDP-Powered Micro-Segmentation 

Industry type

How a Leading Bank Achieved 255% Cross-Sell Conversion with CDP-Powered Micro-Segmentation 

The Results

255% Cross-sell Conversion Lift | 3X Media Efficiency | Significant CAC Reduction 

0 %
Cross-Sell Conversion Lift
0 X
Media Efficiency
Significant CAC Reduction
The Challenge

A major Southeast Asian bank was running credit card cross-sell campaigns with broad targeting and generic offers. Without propensity scoring, all customers were treated equally, whether they were likely to convert or not. The bank was advertising to existing cardholders (who couldn’t convert) and low-propensity prospects (who wouldn’t convert).

The underlying problem was data fragmentation. Transaction data sat in one system, digital behaviour in another, and demographic data in a third. There was no unified view of the customer.

The Solution

ADA implemented Customer 360 with propensity modelling. The first step was building a unified customer view combining transaction history, digital behaviour, and demographic data.

On top of this, ADA deployed a credit card propensity model scoring every customer for cross-sell likelihood. The model predicted which card each customer would prefer, enabling micro-segmentation for personalized offers. Existing cardholders and low-propensity segments were suppressed from paid media, concentrating spend on customers who could and would convert.

Results
Challenge
Solution
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How a Leading Credit Leasing Company Doubled Payment Collection Efficiency with WhatsApp

Industry type

How a Leading Credit Leasing Company Doubled Payment Collection Efficiency with WhatsApp

The Results

62.5% Higher Engagement Rate | 2X Collection Efficiency 

0 %
higher engagement rate
0 x
payment collection efficiency
The Challenge

A credit leasing company in Malaysia, part of a major Japanese financial group, had a collections problem hiding in plain sight: customers weren’t ignoring payment reminders because they couldn’t pay, they were ignoring them because they didn’t see them.

Phone calls went unanswered. Emails sat unread. SMS got lost in spam. The collection team was spending hours on manual follow-ups with single-digit response rates. Every missed touchpoint meant delayed payments and strained cashflow.

The Solution

ADA implemented WhatsApp Business Platform, meeting customers on a channel they actually check. Automated reminders replaced manual follow-ups, with clear payment instructions and direct links to take action.

The difference from email or SMS: two-way conversation. Customers could reply instantly to clarify amounts, negotiate timelines, or confirm payment, all within the same thread. No phone tag, no waiting for callbacks. Engagement jumped 62.5% compared to traditional channels. Collection efficiency doubled.

Results
Challenge
Solution
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How Cycle & Carriage Malaysia Achieved 223% Higher Sales Conversion with CDP and WhatsApp

Industry type

How Cycle & Carriage Malaysia Achieved 223% Higher Sales Conversion with CDP and WhatsApp

The Results

223% higher sales conversion | 3X campaign efficiency | 50% engagement increase | 20,000 monthly interactions managed

0 x
Campaign Efficiency
0 %
50% Engagement Lift
0 %
223% Sales Conversion Increase
0
monthly interactions managed
The Challenge

Cycle & Carriage Malaysia sells and services premium vehicles, a business where the difference between a lead and a sale often comes down to timing and relevance. But the dealership couldn’t see its customers clearly. A buyer who visited the showroom last month, browsed the website this week, and had their car serviced yesterday looked like three different people in three different systems.

Campaign setup was slow because marketers had to manually pull lists and coordinate across platforms. WhatsApp, where customers actually wanted to communicate had limited integration. Leads went cold while the team was still building the campaign.

The Solution

ADA integrated Cycle & Carriage’s CDP with WhatsApp, connecting customer intelligence directly to the channel customers preferred. When a customer’s behaviour signalled purchase intent, repeat website visits, service appointment for an aging vehicle, browsing of new models, WhatsApp campaigns could trigger automatically.

An AI chatbot handled routine inquiries around the clock, capturing intent signals and escalating qualified leads to sales. The system managed 20,000 monthly interactions without adding headcount. Campaign setup that previously took days happened in hours.

Results
Challenge
Solution
Get in touch

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How a Korean Beauty Brand Exceeded Targets in Month One of SEA Launch 

Industry type

How a Korean Beauty Brand Exceeded Targets in Month One of SEA Launch 

The Results

Targets Exceeded Month 1 | 148 KOL Engagements | Multi-Market Launch 

0 %
of sales target achieved
0
KOL Engagements
The Challenge

A premium Korean beauty brand was entering Southeast Asia with zero existing presence, no brand awareness, no customer base, no operational infrastructure. The launch strategy centred on TikTok Shop and social commerce, but the brand had no KOL relationships in SEA, no understanding of local content preferences, and no foundation for managing social commerce at scale.

Everything needed to happen simultaneously: brand introduction, awareness building, operational setup, creator partnerships, and sales execution across multiple markets including Taiwan.

The Solution

ADA executed complete market entry from zero. Strategic partnerships and localized campaigns introduced the brand to SEA consumers. Store layout, design, and promotion execution established the brand’s presence on TikTok Shop with premium positioning.

The KOL strategy delivered 148 creator engagements, each selected for audience fit and content authenticity. Tools optimization and campaign submission built in-platform algorithm advantage from day one. The brand didn’t just launch, it launched with momentum, over-achieving targets in the first month.

 

Results
Challenge
Solution
Get in touch

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How a Global Snacks Company Gained Cross-Channel Visibility into Brand Performance 

How a Global Snacks Company Gained Cross-Channel Visibility into Brand Performance 

The Results
0 %
GMV growth
0 %
efficiency gain
0
platforms unified into single dashboard
The Challenge

A global snacking company was operating across Shopee, Lazada, TikTok Shop, and Amazon with no unified view of brand performance. Each platform had its own analytics, its own metric definitions, and its own reporting format. When leadership asked “how is the brand performing?”, the answer required manual consolidation across platforms and days of analyst time.

Marketing assets ran across marketplaces with no systematic way to understand which creative was driving performance on which platform. The company was investing in marketing without the visibility to optimise spend.

The Solution

ADA deployed Intelligent Commerce for unified visibility across all platforms. The solution consolidated data from Shopee, Lazada, TikTok Shop, and Amazon into one dashboard with consistent metrics.

P&L forecasting that took 60 minutes became a 1-minute query, 98% efficiency gain. Cross-platform brand performance analytics showed what was happening across the portfolio. AI-powered creative automation scaled content production, and marketing ROI visibility was finally enabled.

 

Results
Challenge
Solution
Get in touch

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